CORRECTING and REPLACING What makes a Happy New Year… Big Resolutions or Everyday Acts?

  CORRECTING and REPLACING What makes a Happy New Year… Big Resolutions or
  Everyday Acts?

A study by P&G to launch a new campaign called The  Everyday Effect found that
  New Year’s resolutions focused on everyday acts have a higher success rate

CORRECTION by...Procter & Gamble

Business Wire

CINCINNATI -- January 16, 2013

Seventh graph, first sentence of release should read: The Power of the
Everyday can be viewed from January 16^th at this link. (sted The Power of the
Everyday can be viewed from January 16th at www.pg.com.)

The corrected release reads:

        WHAT MAKES A HAPPY NEW YEAR… BIG RESOLUTIONS OR EVERYDAY ACTS?

A study by P&G to launch a new campaign called The  Everyday Effect found that
  New Year’s resolutions focused on everyday acts have a higher success rate

It’s a New Year - the perfect time to reflect and to make resolutions that
will help make the year ahead a happy one. According to a new study called The
P&G Everyday Effect Report, 84% of all New Year’s Resolutions made in the US
will involve making personal changes like losing weight, exercising more or
stopping a bad habit. However, according to those asked, such resolutions
quickly fall by the wayside with the highest success rates coming from pledges
of simple, everyday actions made with others in mind.

Nearly half (44%) of respondents agreed or strongly agreed that resolutions
are more successful when they benefit others, with 86% claiming that the
resolutions with the highest success rate were ‘spending more time with
friends and loved ones’ and ‘encouraging a friend to be more positive’
compared to 56% success rate for ‘going to the gym’.

The study was conducted across the US by P&G, the Company behind brands like
Gillette^®, Pampers^® and Ariel/Tide^®, to mark the launch of a new video that
celebrates the benefits that everyday actions and products can have on
everyday life. The video, called The Power of the Everyday, brings to life a
simple and universal truth that it’s often the ordinary things we dothat make
life extraordinary.

Melanie Healey, P&G’s North America Group President, said, “People tend to
think of everyday actions as ordinary. We don’t; in fact, we believe everyone
deserves a day that is extraordinary. The simple, everyday things like
healthy, shiny hair, or a beautiful white smile can make you feel like taking
on the world. A boy’s clean shirtmakes him stand tall and proud. A woman’s
makeup can make her feel beautiful all day long. We’re calling this The
Everyday Effect.”

The Power of the Everyday is the first in a series of five videos that will be
launched in the United States and Canada to coincide with events like New
Year’s Eve and Valentine’s Day, showing how seemingly ordinary everyday things
have a surprisingly significant impact.

Ms. Healey continued, “As we looked back through our 175-year history, one
thing that stood out was our belief that behind every P&G product innovation
is a single focus - to make life better. We’ve introduced brands that have
changed the way people live, from helping a baby get a good night’s sleep to
taking the drudgery out of laundry. This initiative is not just about sparking
discussion, it’s about P&G as a Company continuing in that focus, of
innovating to make everyday products that touch and improve everyday life. For
us, that’s The  Everyday Effect.”

The Power of the Everyday can be viewed from January 16^th at this link. And
for the first time ever, P&G is inviting its fans to visit pg.com and ‘share
the everyday things that you do to make every day extraordinary’, which will
culminate in P&G’s first ever piece of crowd-sourced copy to be showcased in
July 2013.

Editor’s Notes

The research was carried out by Social Issues Research Centre (SIRC) on behalf
of P&G in September 2012, from a sample of 1,000 people in the US.

About Procter & Gamble (NYSE:PG)

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

Contact:

P&G North America External Relations
Christopher Vuturo, 513-622-3175
513-503-3591 (m)
vuturo.cm@pg.com