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Iteris Selected by South Carolina for $2.5 Million 511 Traveler Information Services Project

  Iteris Selected by South Carolina for $2.5 Million 511 Traveler Information
  Services Project

    Award Continues Iteris’ Leadership in 511/Traveler Information Systems

Business Wire

SANTA ANA, Calif. -- January 16, 2013

Iteris, Inc. (NYSE MKT: ITI), a leader in providing intelligent traffic
management information solutions, was selected by the South Carolina
Department of Transportation (SCDOT) to upgrade and operate the State’s next
generation 511 Traveler Information System.

A component of the award includes IterisPeMS^TM (iPeMS), a unique,
state-of-the-art system that authenticates and analyzes multiple sources of
traffic data for performance measuring and management.

The three-year contract, valued at approximately $2.5 million, includes two
one-year options for ongoing operation and maintenance. The award strengthens
Iteris’ leadership position in 511 traveler information systems, with the
company currently operating 18 systems nationwide and abroad. Work on the
project is planned to begin immediately.

“This award by South Carolina reflects our strengthening record of delivering
511 systems on time and on budget, while providing the best resources and user
experience to travelers on the road,” said Abbas Mohaddes, president and CEO
of Iteris. “As we begin to upgrade the SCDOT 511 systems to our state-of-art
technology, we will incorporate the synergies of our IterisPeMS^TM performance
measurement and management solution, which is expected to enhance certain
aspects of the SCDOT 511 system.”

Under the terms of the engagement, Iteris will lead a team of highly qualified
partners experienced in the delivery of traveler information systems. This new
system will be implemented in phases and will include the following new
features and enhancements:

  *Improved voice recognition software
  *Robust performance measurement and management (via iPeMS)
  *Easy-to-use systems navigation with additional functionality
  *Email alerts that deliver personalized, real-time traffic information
  *Mobile solutions applications for iPhone and Android platforms
  *Improved 511 website with additional features

According to SCDOT’s ITS Coordinator Dan Campbell, “We are excited about
working with Iteris on South Carolina’s next generation 511 system.”

About Iteris, Inc.

Iteris Inc. is a leader in providing intelligent information solutions to the
traffic management market. The company is focused on the development and
application of advanced technologies and software-based information systems
that reduce traffic congestion, provide measurement, management, and
predictive traffic analytics, and improve the safety of surface transportation
systems. By combining its patented products, decades of expertise in traffic
management, and information technologies, Iteris offers a broad range of
Intelligent Transportation System ("ITS") solutions to customers worldwide.
The firm is headquartered in Santa Ana, California with offices nationwide and
in the Middle East. For more information, please call 1-888-329-4483 or visit
www.iteris.com. Also visit us on Facebook, Twitter, and You Tube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995

This release may contain forward-looking statements, which speak only as of
the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as "believes,"
"anticipates," "expects," "intends," "plans," "seeks," "estimates," "may,"
"will," “can,” and variations of these words or similar expressions are
intended to identify forward-looking statements. These statements include, but
are not limited to, statements about the success and timing of this contract
and our future prospects.

Important factors that may cause such a difference include, but are not
limited to our ability to specify, develop, and complete our technologies in a
timely manner; budget constraints and changing governmental priorities; the
timing and successful completion of this contract; the potential unforeseen
impact of product and service offerings from competitors and other competitive
or governmental pressures; and the general economic, political, and specific
conditions in the markets we address. Further information on Iteris, Inc.,
including additional risk factors that may affect our forward looking
statements, is contained in our Annual Report on Form 10-K, our Quarterly
Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC
filings that are available through the SEC's website (www.sec.gov).

Contact:

Company Contact:
Iteris, Inc.
Bill Sowell, Vice President-Marketing
1-949-270-9664
whs@iteris.com
or
Investor Relations:
Liolios Group, Inc.
Scott Liolios or Cody Slach
1-949-574-3860
ITI@liolios.com