Trulia Enables Social Sharing of Listings via the Trulia for Agents Mobile App

  Trulia Enables Social Sharing of Listings via the Trulia for Agents Mobile
  App

    Property listings with check-ins receive twice as many consumer views

Business Wire

SAN FRANCISCO -- January 16, 2013

Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers,
renters, and real estate professionals, today revealed new social media
features on the Trulia for Agents mobile app to help real estate professionals
establish themselves as experts in their local market and attract more buyers
for their property listings. The app enables listing check-ins and property
insights to be shared by agents through Facebook and Twitter, as well as on
their Trulia profile with the click of a button.

“I recently closed a $350,000 transaction with a new client I met as a result
of a property check-in that was shared on Facebook," said Kenny Truong, top
producing Realtor with Michael James Real Estate. “With so many buyers
starting their search online, using Trulia is one of the key strategies that
puts me on the front line of this competitive market and gives me the edge in
the marketplace.”

The app’s social features also enable agents to receive immediate inquiries
from both consumers and agents. When a home is checked-in to, alerts are
instantly sent allowing for real-time communication between the listing and
buyer’s agents. During 2012, for-sale listings on Trulia that were checked-in
to received twice as many views as listings that did not have check-ins.

“Property listings with check-ins benefit from the added exposure, receiving
double the views from potential home buyers who can now discover properties
shared by their agent,” said Heather Fernandez, Trulia’s Vice President of
Agent Services. “With the Trulia for Agents mobile app, agents can build their
online presence, connect with customers, and boost their productivity all from
their mobile phone, ultimately helping them provide better service to their
customers and close more deals.”

In addition to the social functionality, the Trulia for Agents App includes
key tools for managing a real estate business, including lead notifications
and contact management. Other features include:

  *Converting Leads.Agents get notified instantly with every new lead so
    they can respond quickly.
  *Connecting with clients.Agents can easily share homes they tour with
    prospective buyers on-the-go.
  *Displaying Local Expertise. Allows Agents to showcase their knowledge and
    activity in their local market.
  *Staying informed.Listing agents can gather feedback and communicate with
    buyer agents as they show the listing.

TheTrulia for Agents mobile app is available for free from the Apple App
Store and the Android Market. For more details, visit
www.trulia.com/agents/mobile.

Related Links

  *Trulia for Agents App Overview Video
  *Listing Check In Tutorial Video

About Trulia, Inc.

Trulia (NYSE: TRLA)  gives home buyers, sellers, owners, and renters the
inside scoop on properties, places, and real estate professionals. Trulia has
unique info on the areas people want to live that can't be found anywhere
else: users can learn about agents, neighborhoods, schools, crime, commute
times, and even ask the local community questions. Real estate professionals
use Trulia to connect with millions of transaction-ready buyers and sellers
each month via our hyper-local advertising services, social recommendations,
and top-rated mobile real estate apps. Trulia is headquartered in downtown San
Francisco. Trulia is a registered trademark of Trulia, Inc.

Contact:

Trulia, Inc.
Daisy Kong, 415-400-7391
dkong@trulia.com
 
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