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JCDecaux in Partnership with Interstate Outdoor Advertising Signs US's First Large-Scale Digital Billboard Network Contract With



  JCDecaux in Partnership with Interstate Outdoor Advertising Signs US's First
  Large-Scale Digital Billboard Network Contract With the City of Chicago

   20-year contract will generate approximately $700 million in advertising
                                   revenues

Business Wire

PARIS -- January 16, 2013

Regulatory News:

JCDecaux SA (Paris:DEC) (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced today that its newly formed joint
venture with Interstate Outdoor Advertising and its sister company, Foster
Interstate, has signed a 20-year contract with the City of Chicago to operate
34 large (up to 1200 square feet) digital billboards with 60 LED-display
panels along City expressways.

The Chicago City Digital Network is the US’s first public-private partnership
to create a large-scale digital billboard network on public land. It will
serve as a communications broadcast system for emergencies, weather and
traffic alerts, safety issues and cultural events while at the same time
generating revenue for the City and providing advertisers the best locations
along expressways to display messages on a real-time basis.

Rahm Emanuel, Mayor of Chicago said: “While the City continues to crack down
on illegal billboards we are creating a billboard network with cutting edge
digital technology that will allow us to better communicate with residents and
travelers about important public safety announcements.”

Jean-François Decaux, co-CEO of JCDecaux said: “Chicago is becoming the
Silicon Valley of digital outdoor media. Ten years after winning the street
furniture contract delivering prime audiences in downtown Chicago, JCDecaux,
in partnership with Interstate affiliates, will develop and operate the best
digital billboard locations along Chicago’s busiest expressways, offering a
one-stop solution for national and local advertisers in the third largest US
market. Billboard advertising represents more than 60% of the US outdoor
advertising market and digital billboards is the fastest growing segment. The
Chicago City Digital Network will pave the way for JCDecaux to build more
digital billboards on an organic basis in other US cities.”

 

Key figures for the Group

 

  * 2011 revenue: €2,463.0m; Revenue for the first nine months of 2012:
    €1,876.2m
  * JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
    Euronext 100 index
  * No.1 worldwide in street furniture (426,200 advertising panels)
  * No.1 worldwide in transport advertising with 175 airports and 280
    contracts in metros,
    buses, trains and tramways (367,800 advertising panels)
  * No.1 in Europe for billboards (208,500 advertising panels)
  * No.1 in outdoor advertising in the Asia-Pacific region (202,200
    advertising panels)
  * No.1 worldwide for self-service bicycle hire
  * 1,013,500 advertising panels in more than 55 countries
  * Present in 3,700 cities with more than 10,000 inhabitants 10,300 employees

Contact:

Corporate Communications: Agathe Albertini
33-1 30 79 34 99 – agathe.albertini@jcdecaux.fr
or
Investor Relations: Nicolas Buron
33-1 30 79 79 93 – nicolas.buron@jcdecaux.fr
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