Ruby Tuesday and Cultivate Wines Give $10,000 to New York City-Based Non-Profit The Lelt Foundation

  Ruby Tuesday and Cultivate Wines Give $10,000 to New York City-Based
  Non-Profit The Lelt Foundation

Business Wire

MARYVILLE, Tenn. -- January 16, 2013

Ruby Tuesday (NYSE: RT) and Cultivate Wines are joining together to celebrate
and present $10,000 to the Lelt Foundation in New York, N.Y. The presentation
will take place on Jan. 17, 2012, at the Ruby Tuesday at 585 7^th Avenue at 11

The Lelt Foundation participated in Cultivate’s third quarter voting campaign
and came in third place to win this grant. The Lelt Foundation’s mission is to
bring entire families out of poverty in Addis Ababa, Ethiopia, and this grant
will help support four of their programs to improve this neighborhood. This
grant will help provide food for impoverished children and business
opportunities for parents as well as support a tutoring and counseling center
and a children’s shelter.

“Through partnerships with companies like Cultivate and our own Ruby Tuesday
Give Back program, we have an opportunity to positively impact every local
community that we serve and become a force for good wherever we go,” said
Kimberly Grant, Ruby Tuesday Chief Operations Officer.

By partnering with Ruby Tuesday, Cultivate is able to leverage their unique
philanthropic model of giving away 10 percent of all revenue through a
democratic voting platform, allowing their consumers to choose where the money
is going. This enables small, grassroots, or outside-the-box organizations to
have access to funding they typically could not receive through the
traditional avenues.

Organizations apply on the Cultivate website, and after vetting them,
Cultivate posts between 15 and 30 organizations to their website for voting
each quarter. Anyone can vote, and at the end of the quarter, the money
generated is distributed to the top vote-getters. Together Cultivate Wines and
Ruby Tuesday have already given more than $359,000 to 35 organizations across
the U.S.

“We are incredibly proud of the difference we’ve made so far, but our bigger
goal is that other companies will follow suit and copy our model. Especially
in this era of government funding cuts to education, family services, and
more, we need companies to step up to the plate,” said Ali Banks, Cultivate’s
founder. “If we all join together, we can use capitalism to heal our country
and revive the American Dream, all while still turning a profit!”

About Ruby Tuesday:

Ruby Tuesday, Inc. has Company-owned and/or franchise Ruby Tuesday brand
restaurants in 45 states, the District of Columbia, 11 foreign countries, and
Guam. As of December 4, 2012, we owned and operated 709 Ruby Tuesday
restaurants and franchised 77 Ruby Tuesday restaurants, comprised of 33
domestic and 44 international restaurants. Our Company-owned and operated
restaurants are concentrated primarily in the Southeast, Northeast,
Mid-Atlantic, and Midwest of the United States, which we consider to be our
core markets.

About Cultivate Wines:

Cultivate is a grassroots, American company that is part of the movement for
“connected capitalism” — the belief that a company should not only exist to
make a profit, but also to do good in the world, and that that should mean
more than just writing a check to a national foundation for the sake of
“corporate goodwill.” As such, Cultivate Wines gives 10 percent of gross
revenue to non-profits supporting education and basic human needs through a
democratic online voting platform where anyone can vote. Since launching in
November 2012, Cultivate’s “GIVE” has donated $359,000 to 35 different
organizations. In each of the last three rounds of the GIVE, the 1^st place
winner received $50,000 and five runners-up each received $10,000.

About The Lelt Foundation:

The Lelt Foundation began in 2011 when Carrie Neel-Parker, Anja Wood, and
Danielle Schmidt met in Ethiopia while they were each there to adopt children.
They individually spent time at several government-run orphanages and
developed relationships with the children and orphanage directors. They began
repair projects and educational programs with the approval of Ethiopian NGOs
and governmental officials. Shortly after returning to America, they filed to
become a US non-profit organization called the Lelt Foundation. All Lelt
Foundation members take no compensation or salary. A private donor pays their
operating costs, so 100% of all donations raised go directly towards helping
vulnerable children in Ethiopia.

Photos/Multimedia Gallery Available:



Ruby Tuesday
Meridith Hammond, 865-379-5700
Cultivate Wines
Eliza Coleman
The Lelt Foundation
Anja Wood
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