Toyota to Provide First Public Rides in the All-New 2013 Toyota RAV4 at This
Year's Philadelphia Auto Show
"Let's Go for a Ride" Interactive Driving Course Will Also Offer Access to the
All-New 2013 Avalon, Camry Hybrid, Prius and Venza - Charitable Donations Will
Be Made for Everyone Who Participates
PHILADELPHIA, Jan. 16, 2013
PHILADELPHIA, Jan. 16, 2013 /PRNewswire/ -- Toyota Motor Sales, U.S.A., Inc.
today announced "Let's Go for a Ride", a new, interactive ride and drive event
at the Philadelphia Auto Show. "Let's Go for a Ride" will provide the first
public rides in the all-new 2013 RAV4, a reinvention of the world's original
crossover sport utility vehicle. The event will also feature rides in the
next-generation, completely redesigned 2013 Toyota Avalon, as well as Camry
Hybrid, Prius and Venza models. "Let's Go for a Ride" is open to members of
the media on Jan. 18 and to the public from Jan. 19 to Jan. 27.
"Let's Go for a Ride" will feature professional drivers and trained product
specialists who will take attendees on an indoor closed course that covers
more than 31,000 square feet of the Pennsylvania Convention Center.
Personalized messages displayed on overhead screens throughout the course will
highlight key features of the vehicles and the product specialist will explain
their benefits and capabilities. These features include:
oEntune, the company's revolutionary onboard multi-media system
oToyota performance systems and racing heritage
oToyota's Industry-leading Safety Features, including the Star Safety
oFuel economy ratings
oToyota's advanced design and styling
"There is tremendous anticipation in the Mid-Atlantic for the 2013 RAV4 and we
expect it will become the number two selling vehicle in the region, behind the
Camry – so we wanted to create a test-drive experience that matched everyone's
excitement and expectations," said George Brenner, Assistant General Manager,
Central Atlantic Region, Toyota. "'Let's Go for a Ride' delivers on this by
offering consumers at the Philadelphia Auto Show an interactive, informative
and fun way to experience the RAV4 as well as several of our other exciting
models, including the completely redesigned 2013 Toyota Avalon."
"Let's Go for a Ride" will also raise money for charity. Everyone who
participates will be asked to select one of three charities – the American Red
Cross, the National Park Foundation or AMVETS (American Veterans) – and Toyota
will make a contribution to the organization on his or her behalf.
Participants also will receive a complimentary gift from Toyota, while
In addition to "Let's Go for a Ride", guests can explore the full Toyota
lineup which will be on display in the exhibit area. Both will be located in
the Northwest corner of the Philadelphia Convention Center.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of nearly 1,500 Toyota, Lexus
and Scion dealers which sold more than 1.64 million vehicles in 2011. Toyota
directly employs nearly 30,000 people in the U.S. and its investment here is
currently valued at more than $18 billion. For more information about Toyota,
visit www.toyota.com or www.toyotanewsroom.com.
Toyota Motor Sales, U.S.A., Inc.
SOURCE Toyota Motor Sales, U.S.A., Inc.
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