Bolthouse Farms Unveils Innovation Center
New $5 Million Dollar Center Reflects Commitment to Making the Healthier
Choice the Easier Choice Through the Development of Breakthrough Fresh Foods,
Beverages and Snacks
BAKERSFIELD, Calif., Jan. 16, 2013
BAKERSFIELD, Calif., Jan. 16, 2013 /PRNewswire/ --Bolthouse Farms unveiled
its state-of-the-art, Innovation Center today at the company's headquarters in
Bakersfield, CA. The facility is designed to accelerate new product
development and enhance current Bolthouse Farms offerings across the company's
portfolio of beverages, salad dressings and fresh carrots. The Innovation
Center will integrate marketing and research to create new products intended
to help consumers make healthy food choices.
(Logo: http://photos.prnewswire.com/prnh/20120906/NY69154LOGO-b )
"The Innovation Center is a fitting next step toward Inspiring the Fresh
Revolution™ as it enables us to further enhance how healthier foods, beverages
and snacks are developed and marketed," said Jeff Dunn, CEO of Bolthouse
Farms. "Our investment in consumer research and new innovations in food
science will enable us to attract additional world-class talent to increase
consumers' access to high quality, nutritious and affordable products."
The $5 million Innovation Center houses several test kitchens and a sensory
center, which will allow product developers to utilize advanced technologies
as they research food and beverage ingredients and products. The 17,900 square
foot complex is currently staffed with 40 employees. The center will greatly
expand the potential number of products Bolthouse Farms brings to market on an
annual basis and enable the introduction of completely new product categories.
Today's unveiling of the Innovation Center was marked by a ribbon cutting
event this morning at 10:00 AM, featuring opening remarks from Bolthouse Farms
Chief Operating Officer, Scott LaPorta, immediately followed by comments from
Bakersfield Mayor, Harvey Hall. Other local public officials in attendance
included: City Council Member, Russell Johnson, a representative from
Congressman, David Valadao's office, Betsy Ramsey and two representatives from
Senator Jean Fuller's office, Dana Culhane-Brennan and Romeo Agbalog. The
event also featured a guided tour of the newly revealed complex.
About Bolthouse Farms
Bolthouse Farms is a farm located in California's fertile San Joaquin Valley,
known for high-quality consumer brands and innovative products. Bolthouse
Farms is a market share leader in growing and distributing carrots. In
addition, Bolthouse Farms produces and sells super-premium juices, smoothies,
protein shakes and cafe beverages under the Bolthouse Farms brand name. In
recent years, Bolthouse Farms diversified its offerings by launching a line of
premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes.
The Bolthouse Farms mission is to Inspire the Fresh Revolution™ and change the
way people consume healthy foods and beverages. The company was acquired by
Campbell Soup Company on Aug. 6, 2012. To learn more about the company's
mission and see the entire line of current products, visit www.bolthouse.com.
Kathleen Anne Corless
SOURCE Bolthouse Farms
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