Humana Announces New Programs to Help People Across the Country Stay Healthy and Well

  Humana Announces New Programs to Help People Across the Country Stay Healthy
  and Well

Humana debuts new Humana Walkit Challenge and Humana Walkit Pro at 2013 Humana

Business Wire

LA QUINTA, Calif. -- January 16, 2013

Humana Inc. (NYSE: HUM), a leading health and well-being company, today
announced several exciting new initiatives at the Humana Challenge PGA TOUR
golf tournament that will engage people in their own health and well-being.
The event was held in the Bob Hope Square at PGA West in La Quinta, Calif. and
featured Gary Player, leading golf icon and recently announced Humana health
and well-being ambassador.

One of the new initiatives that debuted during the event is the Humana Walkit
Challenge, which encourages people to improve their health by counting their
steps, both at the Humana Challenge and at various PGA TOUR events across the
country. Through this program, attendees at the 2013 Humana Challenge will
receive a pedometer to help them track their steps.

Following the tournament’s conclusion, Humana will take the Humana Walkit
Challenge to other PGA TOUR stops and challenge attendees to meet or surpass
the number of steps taken during the Humana Challenge. The PGA TOUR stop that
comes closest to equaling – or exceeding – the steps taken at the Humana
Challenge will win a KaBOOM! multi-generational playground build in their
community in 2014, funded by Humana.

“The vision for the Humana Challenge is all about ‘well-being … with a side of
golf,’” said Bruce Broussard, President and CEO of Humana. “Through the Humana
Walkit Challenge we are encouraging all attendees, both at the Humana
Challenge and across the country, to take a more active role in their health.”

Separately, the Humana Walkit Pro program is also new this year and will offer
more information about how PGA TOUR pros are getting healthy through their
craft. Humana, in partnership with IDS, a division of SMT and the PGA TOUR’s
ShotLink Scoring System, will track the number of steps taken and calories
burned by every player on the course in real-time – each day of the Humana

Player information will be displayed on the leader board in various locations,
including two video monitors in Bob Hope Square, three new LED InfoTowers on
the course, the large-screen Digital Media Center inside the Humana Challenge
Media Center and via The Golf Channel and in order to show
people the immediate impact that golf – and walking – can have on their

Displays will also include “at home” tips to help viewers burn a similar
number of calories and information about how taking small steps can lead to
big changes.

The Humana Challenge will also feature four theme days during the event, which

  *Thursday, Jan. 17: Novo Nordisk Seniors’ Day
  *Friday, Jan. 18: KMIR/KPSE MY13 Women’s Day
  *Saturday, Jan. 19: Humana Military Appreciation Day
  *Sunday, Jan. 20: Barbara Sinatra Children's Center Kids’ Day

“A common goal for Humana’s programs is making healthy things fun and fun
things healthy,” said Gary Player, renowned professional golfer and Humana
well-being ambassador. “The Humana Challenge offers great opportunities to
have a great time while getting healthy and I look forward to a lasting,
long-term relationship with Humana and this event.”

Finally, Humana will once again bring its Well-Being Tour to the Humana
Challenge, which is a mobile wellness center that features a variety of ways
to get healthy and active. Activities at the Well-Being Tour include:

  *Humana Bike Stations: Visitors will  use “pedal power” to operate a
    blender bike and create their own smoothies, or power their way to a glass
    of water.
  *Humana Biometrics Stations: Participants will visit one of four
    (non-invasive) biometric screening stations to receive personalized health
    results and ask questions of qualified professionals.
  *Xbox Kinect: People will experience the Humana co-branded Xbox Kinect
    “Your Shape” game that demonstrates how being healthy can also be fun.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health care
company that offers a wide range of insurance products and health and wellness
services that incorporate an integrated approach to lifelong well-being. By
leveraging the strengths of its core businesses, Humana believes it can better
explore opportunities for existing and emerging adjacencies in health care
that can further enhance wellness opportunities for the millions of people
across the nation with whom the company has relationships. More information
regarding Humana is available to investors via the Investor Relations page of
the company’s website at

About the William J. Clinton Foundation

Building on a lifetime of public service, President Bill Clinton established
the William J. Clinton Foundation with the mission to improve global health,
strengthen economies, promote health and wellness, and protect the environment
by fostering partnerships among governments, businesses, nongovernmental
organizations (NGOs), and private citizens to turn good intentions into
measurable results. Since 2001, President Clinton’s vision and leadership have
resulted in nearly 5 million people benefiting from lifesaving HIV/AIDS
treatment; more than 15,000 U.S. schools building healthier learning
environments; more than 33,000 micro-entrepreneurs, small business owners, and
smallholder farmers improving their livelihoods and communities; and more than
248 million tons of CO2 being reduced in cities around the world. And
President Clinton has redefined the way we think about giving and philanthropy
through his Clinton Global Initiative, whose members have made more than 2,300
commitments that are improving the lives of nearly 400 million people in more
than 180 countries. For more information, visit, read
our blog at, and follow us on Twitter
@ClintonTweet and Facebook at

About Desert Classic Charities

Since its inception, Desert Classic Charities, the charitable entity that
organizes the Humana Challenge, has contributed more than $52 million to the
Eisenhower Medical Center and surrounding Coachella Valley nonprofit
organizations. Its scope of giving is broad and includes structured and
mentoring programs for children, social services, and food and safe shelter
for the less fortunate. Desert Classic Charities is dedicated to continuing
its mission to serve human needs in the Coachella Valley and beyond by
generating funds and opportunities through the Humana Challenge.


The PGA TOUR is the world’s premier membership organization for touring
professional golfers, co-sanctioning more than 100 tournaments on the PGA
TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is to
entertain and inspire its fans, deliver substantial value to its partners,
create outlets for volunteers to give back, generate significant charitable
and economic impact in communities in which it plays, and provide financial
opportunities for TOUR players.

About SMT and IDS

SMT and IDS are the leading innovators in data delivery, graphics solutions
and tech support for sporting and entertainment events, providing clients with
real-time scoring, statistics, virtual insertion and messaging. SMT is the
expert in data integration, graphics presentation and real-time implementation
in all facets of broadcast television. IDS, a division of SMT, supports client
operations during live sporting events with collection, storage, distribution
and presentation of sports content for on-site signage/message displays,
broadcast support, internet services, information systems and technical
support.Together, SMT and IDS provide a comprehensive turn-key solution for
clients worldwide. For more information, visit or

About Gary Player

Gary Player, often referred to as the Black Knight, symbolizes all that
world-class golf is or was ever intended to be. A champion in every sense of
the word, he has won 165 professional tournaments worldwide and through the
philanthropic efforts of his foundation generated over $50 million dollars for
the education of underprivileged children. Player, a master of the game, and a
world leader in golf course design is credited with shaping more than 325
courses worldwide.

When Gary Player won the US Open in 1965 at age 29, he became only the third
golfer to win the Grand Slam, following Ben Hogan and Gene Sarazen. Since
then, only Jack Nicklaus and Tiger Woods have added their names to this elite
group. Player has, to date, won nine major championships on the regular PGA
TOUR and nine on the Senior or Champions Tour. He is a three time President’s
Cup Captain and in 2000 received South Africa’s Sportsman of the Century

In addition to his 40 years of golf course design, Player currently serves as
the Global Ambassador to the World Golf Hall of Fame and holds an Honorary
Doctor of Laws degree from St. Andrews University. His legendary career and
humanitarian endeavors have been acknowledged through numerous awards,
including the 2012 PGA TOUR Lifetime Achievement Award, the 2006 PGA TOUR
Payne Stewart Award, and the 2003 Laureus Lifetime Achievement Award.

Born in Johannesburg, South Africa, Player has circled the globe in pursuit of
sporting events, and after journeying over 15 million miles (or 25 million
kilometers) he is widely recognized as The World’s Most Traveled Athlete. When
not traveling to or from sporting events, Player divides his time between the
South African stud farm, where he has bred more than 2,000 winning
thoroughbred racehorses, and his residence on Jupiter Island in Hobe Sound,


Humana Corporate Communications
Jim Turner, 502-608-2897 (mobile)
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