Toyota Dealership Exceeds $2.1M In 2012 Vehicle Accessory Sales

       Toyota Dealership Exceeds $2.1M In 2012 Vehicle Accessory Sales

PR Newswire

ROCK HILL S.C., Jan. 16, 2013

ROCK HILL S.C., Jan. 16, 2013 /PRNewswire/ --Toyota of Braintree, a new and
used vehicles dealership serving the metro Boston region has achieved an
industry milestone. According to Insignia Group, Toyota of Braintree is the
nation's "Accessories Sales Champion" when it comes to vehicle personalization
in 2012. Executives of the dealership reported exceeding $2.1 Million in new
vehicle accessory sales this year.

"Vehicle personalization is a natural evolution within the dealership, similar
to the F&I department. The difference is in how the success requires
commitment and efficient communication between sales, service and parts.
Combining the best process, training, software and most importantly people was
critical in our success," stated Greg Tufankjian, Owner.

"This is the largest one-year sales volume of accessories on new cars in our
10+ years of providing vehicle personalization software solutions and process
training to dealerships," states David Stringer, Insignia Group President.
"The entire team at Insignia is extremely proud of the achievement by Toyota
of Braintree and look forward to a new accessories sales record in 2013."

As margins continue to shrink, dealerships recognize the need to expand
product and service offerings. Vehicle personalization continues to represent
a growing revenue segment for dealerships, complimenting current sales
processes while satisfying a consumer driven need.

"Before we started the program, this dealership was doing about $10-$13,000
per month in accessory sales. In fact, the month before we started it was at
$6,000 [December 2011]," Bill DeTelllis, Accessories Sales Manager. "Your
[Insignia] support and in-store presence is a perfect example of a successful

Insignia, also reported this week that Smart Motors of Madison, WI another new
and used Toyota dealer achieved over $1.26 Million in new vehicle accessory
sales for 2012. Both Toyota of Braintree and Smart Motors received Insignia's
Million Dollar Club award.

About Insignia:

Insignia Group, the leading provider of accessories sales systems and training
has helped dealers maximize profits since 2001. Insignia currently supports 22
brands and serves dealerships nationwide empowering them to establish and grow
Accessories Profit Centers. To learn more visit Insignia Group at

About Toyota of Braintree

Toyota of Braintree provides new and used car sales and service to the metro
Boston MA region. To learn more visit

Media Contact:
Mike Pitkowicz
Director of Marketing
Insignia Group, LC
153 South Oakland Ave.
Rock Hill, SC 29730
888.579.4458 ext:8621

SOURCE Insignia Group

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