AMD Open 3.0 Brings Simplicity, Power Efficiency and

AMD Open 3.0 Brings Simplicity, Power Efficiency and
Cost-Effectiveness to the Data Center 
Unveils First-Ever Open, Modular Platform for the Masses 
SANTA CLARA, CA -- (Marketwire) -- 01/16/13 --  OPEN COMPUTE SUMMIT
-- AMD (NYSE: AMD) today is launching the AMD Open 3.0 platform
(formerly codenamed "Roadrunner,") a radical rethinking of the server
motherboard designed to the standards developed by the Open Compute
Project. AMD Open 3.0 enables substantial gains in computing
flexibility, efficiency and operating cost by simplifying motherboard
design with a single base product to address multiple enterprise
workloads, including high-performance computing, cloud infrastructure
and storage. This innovative design is optimized to eliminate
features typically over-provisioned in traditional server offerings.  
Today's servers are designed with a "one size fits most" approach
incorporating many features and capabilities that can inefficiently
utilize space and power, increasing cost. Many mega data centers have
engineers developing optimized platforms with the minimum set of
components for specific workloads. The desired result is a tailored
solution with the ideal combination of power, space and cost. The AMD
Open 3.0 platform is designed to easily enable IT professionals to
"right size" the server to meet specific compute requirements.
Fidelity Investments and Goldman Sachs are evaluating AMD Open 3.0 as
part of their collaboration on the Open Compute Project. 
"We became involved with the Open Compute Project very early as we
saw a pervasive demand for simplified, energy efficient servers,"
said Suresh Gopalakrishnan, corporate vice president and general
manager, Server, AMD. "Our goal is to reduce data center power
consumption and cost yet increase performance and flexibility -- we
believe that AMD Open 3.0 achieves this."  
"This is a realization of the Open Compute Project's mission of
'hacking conventional computing infrastructure,'" said Frank
Frankovsky, chairman of the Open Compute Foundation and VP of
Hardware Design and Supply Chain at Facebook. "What's really exciting
for me here is the way the Open Compute Project inspired AMD and
specific consumers to collaboratively bring our 'vanity-free' design
philosophy to a motherboard that suited their exac
t needs."  
AMD Open 3.0, powered by the recently announced AMD Opteron(TM) 6300
Series processors, can be installed in all standard 19" rack
environments without modification, as well as in Open Rack
environments. The AMD Open 3.0 motherboard is a 16" x 16.7" board
designed to fit into 1U, 1.5U, 2U or 3U rack height servers. It
features two AMD Opteron 6300 Series processors, each with 12 memory
sockets (four channels with three DIMMs each,) 6 Serial ATA (SATA)
connections per board, one dual channel gigabit Ethernet NIC with
integrated management, up to four PCI Express(R) expansion slots, a
mezzanine connector for custom module solutions, one serial port and
two USB ports. Specific PCI Express card support is dependent on
usage case and chassis height. 
Pre-production AMD Open 3.0 systems are currently available to select
customers. Production systems from Quanta Computer and Tyan are
expected to be available through Avnet Electronics Marketing, Penguin
Computing and other system integrators before the end of Q1. 
"We have eagerly awaited the AMD Open 3.0 platform as it brings the
benefits and spirit of the Open Compute Project to a much wider set
of customers," said Charles Wuischpard, CEO, Penguin Computing. "As
we deliver a new line of Penguin servers based on AMD Open 3.0 and
AMD Opteron 6300 Series processors, our high performance computing,
cloud and enterprise customers can now deploy application-specific
systems using the same core building blocks that are cost,
performance and energy optimized and perhaps most important,
consistent. We think this initiative eliminates unnecessary
complexity and provides new levels of supportability and reliability
to the modern data center." 
Gopalakrishnan will discuss AMD's latest Open Compute development and
its impact on the industry at the Open Compute Summit today in a
session titled "An Introduction to the Open Compute 3.0 Modular
Server" at 3:30 p.m. PT. Static demonstrations of the AMD Open 3.0
will also be shown in AMD's booth B4. 
Supporting Resources 

--  AMD Open 3.0 web site
--  AMD Open 3.0 specification
--  AMD Opteron 6300 Series processor

About AMD 
AMD (NYSE: AMD) is a semiconductor design innovator leading the next
era of vivid digital experiences with its ground-breaking AMD
Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on
driving industry-leading cloud computing and virtualization
environments. AMD's superior graphics technologies are found in a
variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit 
AMD, the AMD Arrow logo, AMD Opteron and combinations thereof, are
trademarks of Advanced Micro Devices, Inc. Other names are for
informational purposes only and may be trademarks of their respective
Tara Sims
AMD Public Relations
(415) 713-5986 
Gary Grossman
Edelman for AMD 
(503) 471-6868 
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