Federal-Mogul Corporation : New ANCO® Advertising Campaign Reaching Millions of Wiper Blade Consumers

 Federal-Mogul Corporation : New ANCO® Advertising Campaign Reaching Millions
                           of Wiper Blade Consumers

 Aggressive TV, Digital and Print Program Connectingwith Nearly 300 Million
                 Consumers During Prime Wiper Selling Season

Southfield, Michigan, January 16, 2013.Federal-Mogul's (NASDAQ: FDML) ANCO^®
wipers brand is connecting with millions of consumers during the prime wiper
selling season through a far-reaching television, digital and print
advertising campaign. ANCO wipers are "The Clearest Choice in Wiper

The large-scale campaign includes eight weeks of aggressive prime-time
television advertising as well as extensive print and digital ads that
together will generate nearly 300 million brand impressions among consumers
ages 25-54. The 30-second television ad - appearing on CNN, ESPN and ESPN2,
HGTV, TBS, The Weather Channel, TNT, and other leading networks - reminds
consumers that they can improve their driving experience, regardless of the
type of car they drive, by installing new ANCO wipers.

"We want ANCO to be the number one choice of every consumer who is considering
a wiper purchase this season," said Michael Proud, director of marketing,
North America, Federal-Mogul. "As one of the industry's best-known and most
trusted brands, ANCO enjoys a strong connection with consumers who understand
the importance and value of replacing worn wipers. This campaign will help
make ANCO retailers the clearest choice for the millions of consumers who want
to enhance their driving visibility and safety."

The campaign will be supported by an aggressive consumer rebate and
sweepstakes offer to help ANCO retailers maximize sales throughout the selling

For more information regarding ANCO wiper blades, please contact your ANCO
supplier or visit www.ANCOwipers.com or www.facebook.com/ANCOwiperblades. To
identify the right ANCO product for any vehicle, simply use the convenient
www.GetANCO.mobi electronic catalog for mobile devices or the www.FMe-cat.com
catalog covering all Federal-Mogul brands and products.

About Federal-Mogul

Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of
products and services to the world's manufacturers and servicers of vehicles
and equipment in the automotive, light, medium and heavy-duty commercial,
marine, rail, aerospace, power generation and industrial markets. The
company's products and services enable improved fuel economy, reduced
emissions and enhanced vehicle safety.

Federal-Mogul operates two independent business segments, each with a chief
executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul's Powertrain Segment designs and manufactures original equipment
powertrain components and systems protection products for automotive,
heavy-duty, industrial and transport applications. Federal-Mogul's Vehicle
Component Solutions Segment sells and distributes a broad portfolio of
products through more than 20 of the world's most recognized brands in the
global vehicle aftermarket, while also serving original equipment vehicle
manufacturers with products including braking, chassis, wipers and other
vehicle components. The company's aftermarket brands include ANCO^® wiper
blades; Champion^® spark plugs, wipers and filters; AE^®, Fel-Pro^®, FP
Diesel^® Goetze^®, Glyco^®, Nüral^®, Payen^® and Sealed Power^® engine
products; MOOG^® steering and suspension parts; and Ferodo^® and Wagner^®
brake products.

Federal-Mogul was founded in Detroit in 1899. The company employs 45,000
people in 34 countries, and its worldwide headquarters is in Southfield,
Michigan, United States. For more information, please visit

                                    # # #

Drew Shippy (330) 688-3500
Jim Burke (248) 354-4530

ANCO Advertising Artwork


This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: Federal-Mogul Corporation via Thomson Reuters ONE
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