Vietnam Airlines Renews Contract with Unisys for Customer Loyalty Solution
Supporting Golden Lotus Plus Frequent Flyer Program
Latest release of Unisys solution helps airlines offer personalized services
to high-value customers
BLUE BELL, Pa., Jan. 16, 2013
BLUE BELL, Pa., Jan. 16, 2013 /PRNewswire/ -- Unisys Corporation (NYSE:UIS)
announced today that it has been awarded a contract with Vietnam Airlines to
upgrade to the latest version of the Unisys Customer Loyalty Solution (CLS).
The upgrade will provide a range of enhanced customer services to support the
airline's rapidly growing Golden Lotus Plus frequent flyer program.
Under the contract, Unisys will upgrade the Customer Loyalty Solution from
version 4.1 to version 4.3 and provide support for three years. The renewal
builds on a 12-year relationship between Unisys and Vietnam Airlines.
Vietnam Airlines is Vietnam's flagship airline with routes spanning 20 cities
throughout the nation and 26 international destinations in the USA, Europe,
Australia and Asia. The airline is part of SkyTeam, the world's second largest
global airline alliance.
Unisys has provided Vietnam Airlines with its customer loyalty solution since
the airline launched its Golden Lotus Plus frequent flyer program in 1999. In
the program's first year, 5,000 travellers became Golden Lotus Plus members.
Today there are more than 500,000 Golden Lotus Plus members with membership
continuing to grow.
"Unisys continues to provide us with a strong and unique mix of industry
experience and technical expertise," said Mr. Trinh Ngoc Thanh, Senior Vice
President, Vietnam Airlines. "With version 4.3 of the Unisys Customer Loyalty
Solution, we can offer our frequent flyers new services and conveniences to
enhance their travel experience, such as being able to redeem their miles
online for award flights."
Unisys CLS 4.3 offers a number of enhancements reflecting the evolution of
airline loyalty programs including the addition of non-airline merchant
partners such as hotels, car hire and financial services.
"Using CLS 4.3 we aim to engage a new breed of program partners, features and
innovations that we believe will broaden the appeal of the Golden Lotus Plus
program to our growing membership base," said Mr. Trinh Ngoc Thanh.
Sue Carter, vice president and general manager, Technology Consulting
Integration Services, Unisys Asia Pacific, said that technology plays an
increasingly key role in linking airline operational performance to the
"In Asia Pacific's competitive aviation industry, airlines recognize that
providing a personalized customer experience is an essential part of building
customer loyalty," said Ms. Carter. "Unisys CLS 4.3 provides Vietnam Airlines
with the tools to manage their loyalty program and to target selected services
to the growing number of high value passengers."
The Unisys Customer Loyalty Solution is integrated with Vietnam Airlines'
reservations system to allow front office staff to identify frequent flyer
members and offer specialized services based on customers' actual preferences,
buying patterns and travel experiences.
About Vietnam Airlines
As the national flag carrier of Vietnam, headquartered in Hanoi, Vietnam
Airlines operates 83 routes to 20 domestic and 26 international destinations
with more than 300 daily flights. Operating the young fleet of 72 modern
aircraft mainly including Boeing 777, Airbus A330, A321/320s, the airline
expects to further expand its fleet to 115 and 170 aircraft by 2015 and 2020,
respectively, with new and modern aircraft as Airbus A350XWB, Boeing 787-9.
Vietnam Airlines became an official member of SkyTeam Alliance on June 10th,
2010 and is the only first representative of the South East Asia region in the
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SOURCE Unisys Corporation
Contact: Australia: Claire Hosegood, Unisys, +61 411 253 663,
email@example.com; U.S.: Jim Kerr, Unisys, +1-215-986-5795,
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