Dole Food Company Rings in New Year with Website Refresh

  Dole Food Company Rings in New Year with Website Refresh

Largest Producer of Fruits and Vegetables Ends a Year-long Website Redesign of

Business Wire

WESTLAKE VILLAGE, Calif. -- January 16, 2013

Today, Dole Food Company (NYSE:DOLE) unveiled the new face of The
website establishes the Dole brand online, with a simple and clean design that
is easy for consumers to use on all types of modern technology, including
tablets and mobile devices. The website redesign culminates a year-long
partnership between Dole and Santa Monica-based digital agency BLITZ, aimed at
redefining and extending Dole’s commitment to taste, ease and nutrition at
every digital touch point for consumers.

“We wanted the digital face of Dole to better represent our culture and
commitment to consumers,” said Marty Ordman, Dole’s Vice President of
Marketing and Corporate Communications. “We collected feedback from our
customers and used that to create a site that is easier to use, has richer
product information and aims to help people live healthier lives.”

Visitors to the refreshed will experience a clean, contemporary look
along with a simpler, engaging user experience. Optimized for tablets and
mobile phones, the new site allows users to find the content they’re seeking
more easily. The updated layout also leads visitors to related content and
material to share with friends, particularly on social media sites like
Facebook, Twitter and Pinterest.

“The new allows us to present a consistent brand identity across our
entire online experience,” said Dole’s Digital Marketing Manager, Michael
Contreras. “The new look was designed to pay tribute to Dole’s legacy, while
still representing where Dole is headed. The updated site also provides each
of the Dole divisions with the flexibility that they need to customize their
individual web presence.”

About Dole Food Company

Dole, with 2011 net revenues of $6.9 billion, is the world’s largest producer
and marketer of high-quality fresh fruit and fresh vegetables, and is the
leading producer of organic bananas. Dole markets a growing line of packaged
and frozen fruit and is a produce industry leader in nutrition education and


Dole Food Company, Inc.
Marty Ordman, 818-874-4834
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