SapientNitro Expands into Latin America with Acquisition of iThink

  SapientNitro Expands into Latin America with Acquisition of iThink

 Addition of Celebrated Brazilian Digital Agency Extends Global Footprint for
             SapientNitro’s Brand, Digital, Commerce Capabilities

Business Wire

BOSTON & SAO PAULO -- January 16, 2013

SapientNitro, part of Sapient (NASDAQ: SAPE), today announced its acquisition
of 81-percent of iThink, a leading independent digital agency in Brazil, led
by Marcelo Tripoli. Tripoli was cited as the most prominent digital
professional by Brazil’s top advertisers in a 2011 Advisors Group Digital
Scope survey.

iThink office (Photo: Business Wire)

iThink office (Photo: Business Wire)

The move into Brazil marks the expansion of SapientNitro into the Latin
American market, strategically rounding out the agency’s global footprint to
include all of the BRIC countries, and expanding its ability to help clients
around the world advance in the age of the connected consumer.

Latin America is a strategic and rapidly evolving market for SapientNitro and
its clients. Expansion into this region is in response to client demand for
SapientNitro’s unique combination of brand, digital and commerce service
offerings in the market, particularly as global marketers gear up for Brazil’s
hosting of the 2014 FIFA World Cup and 2016 Olympics.

Sao Paulo-based iThink, founded in 2002, was a digital pioneer and has since
grown into one of the largest independent, digital agencies in the country.
The agency’s work is noted for its innovative strategies and world-class
creative for some of the world’s best-known brands. iThink’s team services a
multi-national client base that includes Castrol, Johnson & Johnson, Kraft,
Google, and Samsung.

“As the changing consumer continues to disrupt the way companies and brands
interact with their consumers, we see more and more clients looking for better
ROI and more innovative experiences around brand, digital and commerce that
can be leveraged globally,” said Alan J. Herrick, president and CEO of
Sapient. “Our move into Latin America with the addition of iThink as one
brand, one culture and one P&L, furthers our role as a new breed of agency
unlike any other in both capability and global footprint.”

Already ranked by Ad Age as the largest US agency (#3 worldwide) by digital
revenue^1, SapientNitro expands its global footprint to 31 cities across North
America, Europe, Asia-Pacific and Latin America with the addition of iThink.
The move into Sao Paolo also further extends the company’s ability to help
clients leverage their digital assets across strategic markets in every part
of the world.

“Both SapientNitro and our clients are focused on the importance of the
Brazilian market,” said Gaston Legorburu, worldwide chief creative officer of
SapientNitro. “But beyond that, the region has a well-deserved reputation as a
tremendous source of creativity. Some of the best work in the world is
imagined in Brazil, and iThink has been at the forefront. iThink shares our
passion for redefining storytelling for an always-on world and is the most
recent in a series of great creative additions to SapientNitro as we move
toward building a world-class, global creative agency in the age of the
connected consumer.”

“In today’s always-on world, brands need to do much more than push out ads,”
said Marcelo Tripoli, CEO of iThink. “Our culture has always been about
transforming our clients’ businesses by creating engaging interaction between
their brands and consumers. In SapientNitro, we found a kindred spirit that
recognizes that digital is not just one more outlet, but increasingly the
center of a consumer’s behavior. Reaching today’s evolved consumer involves
creating multi-dimensional experience spaces that connect to human emotions.”

Pátria Investimentos Ltda. and Blackstone Advisory Partners L.P. acted as the
exclusive financial advisors to Sapient in connection with the transaction.

About iThink

iThink is the biggest independent agency with a digital DNA in Brazil. The
10-year old agency's mission is to help customers achieve results using
strategic content, services and entertainment with interactive platforms. Led
by CEO Marcelo Tripoli, iThink has more than 60 people. Its biggest clients
include Johnson & Johnson, Castrol, Nestlé, Vivo/Telefônica, PepsiCo, Kraft,
Google, Skol, Boehringer and Disney.

About SapientNitro

SapientNitro^SM, part of Sapient^® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating never-ending
stories across brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet the power
and scale of systems thinking.

SapientNitro’s Idea Engineers represent a connected powerhouse of creative,
brand and technology expertise - one global team collaborating across
disciplines, perspectives and continents to create game-changing success for
our Global 1000 clients. We partner with industry-leading clients such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31
cities across The Americas, Europe and Asia-Pacific. For more information,
visit or follow us on Twitter @SapientNitro.

Safe Harbor Statement

This press release contains forward-looking statements – in particular,
SapientNitro’s leadership position, and SapientNitro’s ability to position our
clients for success, to help them reinvent their brand stories and to redefine
storytelling – that involve a number of risks and uncertainties. All
forward-looking statements are based upon current expectations and beliefs and
various assumptions. Actual results could differ materially from management’s
expectations and the forward-looking statements contained in this release. A
number of factors could cause actual events to differ materially from those
indicated, including, without limitation: the continued acceptance of the
company’s services; a reduction in the demand for the company’s services in
light of the current economic environment; the company’s ability to
successfully integrate and achieve anticipated benefits from acquisitions,
including SapientNitro’s acquisition of iThink and other recent acquisitions;
and other risks and uncertainties as set forth in the company’s filings with
the SEC, including without limitation the most recent Annual Report on Form
10-K and Quarterly Reports on Form 10-Q. Any forward-looking statement speaks
only as of the date on which it is made, and the company undertakes no
obligation to update any forward-looking statements for any reason, including
to reflect events or circumstances after the date on which such statements are
made or to reflect the occurrence of anticipated or unanticipated events or
circumstances, except as required by law.

Sapient is a registered service mark of Sapient Corporation

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David LaBar, +1-646-478-9846
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