Krispy Kreme To Open Its First Doughnut and Coffee Store in India

      Krispy Kreme To Open Its First Doughnut and Coffee Store in India

PR Newswire

WINSTON-SALEM, N.C., Jan. 16, 2013

WINSTON-SALEM, N.C., Jan. 16, 2013 /PRNewswire/ --Krispy Kreme Doughnut
Corporation announced today that it will open its first franchise location in
India on January 19 in the city of Bangalore. Bangalore is India's 3^rd
largest city, a cosmopolitan city that is the center of India's growing IT
sector and home to many well recognized universities and research institutes.

In June 2012, the Company announced a new partnership with Citymax Hotels Pvt.
Ltd. for the development of 80 franchise Krispy Kreme retail locations over 5
years in the South and West regions of India. Citymax Hotels Pvt. Ltd. is
part of the Dubai-based Landmark Group, one of the largest and most respected
retailers in India and the Middle East.

"Our new partnership with Citymax Hotels Pvt. Ltd. represents the
extraordinary growth opportunity we believe exists for the Krispy Kreme brand
in India," said Jeff Welch, Krispy Kreme president, international. "Working
with Citymax Hotels, we are delighted to introduce the Indian consumer to the
Krispy Kreme experience, including our one-of-a-kind Doughnut Theatre."

"We are excited to introduce the world famous Krispy Kreme experience and hot
Original Glazed® doughnut to India. Apart from presenting its most popular
and freshly prepared recipes from across the world, Citymax Hotels and Krispy
Kreme will work together to make some local adaptations to suit the Indian
palate as the brand reaches out to a wide consumer base," said Mr.Vishal
Sawhney, President – Citymax Hospitality, India.

The Krispy Kreme Original Glazed^® doughnut can be found in over 730 locations
in 22 countries, including Australia, Bahrain, Canada, China, Dominican
Republic, India, Indonesia, Japan, Kuwait, Lebanon, Malaysia, Mexico, the
Philippines, Puerto Rico, the Republic of Korea, Qatar, the Kingdom of Saudi
Arabia, Thailand, Turkey, the United Arab Emirates, the United Kingdom and the
United States.

About Citymax Hotels Pvt. Ltd.

Citymax Hotels Pvt. Ltd. is a licensed franchisee of Krispy Kreme Doughnut
Corporation for the South and West regions of India. Citymax Hotels Pvt. Ltd.
is part of the Dubai-based retail giant Landmark Group, one of the largest and
most respected retailers in India and the Middle East. The group is well
known for its Lifestyle and Max chain of retail stores in India. Bringing
customers a variety of choices, Citymax Hotels Pvt. Ltd. operates food and
beverage entities and the largest enterntainment centers across the country.
To learn more, visit

About Krispy Kreme

Krispy Kreme (NYSE:KKD) is a leading branded specialty retailer and
wholesaler of premium quality sweet treats and complementary products,
including its signature Original Glazed® doughnut. Headquartered in
Winston-Salem, NC, the Company has offered the highest quality doughnuts and
great tasting coffee since it was founded in 1937. Connect with Krispy Kreme
at and on Facebook, Foursquare, Twitter and YouTube.

Information contained in this press release, other than historical
information, should be considered forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on management's beliefs, assumptions and
expectations of our future economic performance, considering the information
currently available to management. These statements are not statements of
historical fact. Forward-looking statements involve risks and uncertainties
that may cause our actual results, performance or financial condition to
differ materially from the expectations of future results, performance or
financial condition we express or imply in any forward-looking statements.
The words "believe," "may," "could," "will," "should," "would," "anticipate,"
"estimate," "expect," "intend," "objective," "seek," "strive" or similar
words, or the negative of these words, identify forward-looking statements.
Factors that could contribute to these differences include, but are not
limited to: the quality of Company and franchise store operations; our
ability, and our dependence on the ability of our franchisees, to execute on
our and their business plans; our relationships with our franchisees; our
ability to implement our international growth strategy; our ability to
implement our new domestic small shop operating model; political, economic,
currency and other risks associated with our international operations; the
price and availability of raw materials needed to produce doughnut mixes and
other ingredients, and the price of motor fuel; our relationships with
wholesale customers; our ability to protect our trademarks and trade secrets;
changes in customer preferences and perceptions; risks associated with
competition; risks related to the food service industry, including food safety
and protection of personal information; compliance with government regulations
relating to food products and franchising; and increased costs or other
effects of new government regulations relating to healthcare benefits. These
and other risks and uncertainties, which are described in more detail in the
Company's most recent Annual Report on Form 10-K and other reports and
statements filed with the United States Securities and Exchange Commission,
are difficult to predict, involve uncertainties that may materially affect
actual results and may be beyond the Company's control, and could cause actual
results and developments to be materially different from those expressed or
implied by any of these forward-looking statements. New factors emerge from
time to time, and it is not possible for management to predict all such
factors or to assess the impact of each such factor on the Company. Any
forward-looking statement speaks only as of the date on which such statement
is made, and the Company does not undertake any obligation to update any
forward-looking statement to reflect events or circumstances after the date on
which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

Contact: Brian K. Little, Krispy Kreme, +1-336-726-8825,
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