Bang & Olufsen Opens New Showroom Location in Las Vegas

           Bang & Olufsen Opens New Showroom Location in Las Vegas

Expanding the company's tradition of technological excellence and
state-of-the-art design

PR Newswire

LAS VEGAS and DEERFIELD, Ill., Jan. 16, 2013

LAS VEGAS and DEERFIELD, Ill., Jan. 16, 2013 /PRNewswire/ -- Bang & Olufsen,
the Danish provider of premium, high quality audio and video products, proudly
announces the arrival of its new showroom in Las Vegas, Nevada in the
ever-popular Fashion Show mall. The new Bang & Olufsen Fashion Show location
is significant as it marks the Danish brand's return to the Las Vegas area
after a four and a half-year hiatus.


Additionally, Bang & Olufsen Fashion Show will be one of the first stores in
the US to feature the new B&O PLAY retail wall and interactive table display
to highlight the new B&O PLAY collection. B&O PLAY is the sister brand of
Bang & Olufsen - which offers portable, entry-level products that accentuate
the hallmark B&O competencies of superior sound performance and strong design
aesthetics. Further, B&O PLAY provides premium listening and viewing
experiences to digitally connected design fans.

Bang & Olufsen Fashion Show will also be one of the first US showrooms to
feature the International Consumer Electronics Show's (CES) 2013 Best of
Innovations Award Winner in High Performance Home Audio - BeoPlay A9 - the
premium active speaker system from B&O PLAY that features a powerful wireless
sound experience, original and provocative design, flexible placement options
and intuitive, "invisible" operation.

"Over the past eighty-seven years, Bang & Olufsen has become an icon of
performance and design excellence," states Zean Nielsen, President of Bang &
Olufsen America, Inc. "We are thrilled to be back into the Las Vegas market,
notably in the highly visited Fashion Show mall. We believe Bang & Olufsen
Fashion Show is a perfect location as it will attract many tourists,
residents, music lovers and brand enthusiasts to the new B&O PLAY line and
state-of-the-art audio and video collection of Bang & Olufsen."

To check out the latest product offerings please visit:

Bang & Olufsen Fashion Show
3200 Las Vegas BLVD 2165
Las Vegas, Nevada 89109

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend
Olufsen, two innovative, young engineers devoted to high quality audio
reproduction. Since then, the brand has become an icon of performance and
design excellence through its long-standing craftsmanship tradition and the
strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its
comprehensive experience with integrated audio and video solutions for the
home to other areas such as the hospitality and automotive industries in
recent years. Consequently, its current product range epitomizes seamless
media experiences in the home as well as in the car and on the move.

For more information on Bang & Olufsen, please visit

SOURCE Bang & Olufsen

Contact: Monica Gartner, Public Relations Consultant, Bang & Olufsen America,
Inc., +1-847-590-4920, cell, +1-847-347-0709,
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