AppDirect Partners With Small Business Web to Deliver Cloud

AppDirect Partners With Small Business Web to Deliver Cloud Services 
AppDirect Powers Most Comprehensive Directory Connecting SMBs to
Cloud-Based Software 
SAN FRANCISCO, CA -- (Marketwire) -- 01/16/13 --  Two leaders in
small business empowerment, AppDirect and the Small Business Web, are
teaming up to launch the Small Business Web Directory, both
organizations announced today. A feature-rich, web-based application
marketplace, the new Small Business Web Directory utilizes open APIs
to deliver an integrated software experience to small business
owners, giving them access to robust software solutions without the
high cost or hassle. The Small Business Web Directory is now one of
the most comprehensive online resources for innovative software
solutions developed to meet the needs of SMB business owners. 
A registered non-profit trade association, the Small Business Web is
dedicated to helping small businesses grow and thrive by connecting
them with innovative cloud-based software. Founded in 2009, the group
is backed by leaders from Google, Intuit, Constant Contact, and other
pioneering technology companies. Powered by AppDirect, the leading
cloud services marketplace company, the new Directory offers almost
200 applications in a range of categories -- including accounting,
human resources, email marketing, and more -- to help small
businesses manage their operations more effectively.  
"At AppDirect, we believe that a company's size should never be a
barrier to its success, especially when it comes to technology," said
Daniel Saks, president and co-CEO of AppDirect. "Through our
partnership with the Small Business Web, we're able to help small
businesses find, try and buy the best applications for their
companies."  
"AppDirect not only provides an open platform that makes applications
easier to find and manage, but the company also shares our core
values and commitment to small businesses," added Pamela O'Hara,
Chair of the Small Business Web and CEO of Batchbook. "With
AppDirect, we've been able to grow the number of applications we
offer from just five to almost 200. We're very proud of that
progress, and we look forward to even more growth in the future." 
The Small Business Web Directory Expands the Reach of Application
Developers
 The Small Business Web Directory gives developers the
opportunity to showcase their products and expand their reach to
small business customers worldwide. Using the AppDirect platform,
developers can integrate their applications once and automatically
make them available in multiple marketplaces around the world. The
platform also allows them to easily manage their apps across these
marketplaces and bundle multiple products together, increasing their
appeal to end-user customers.  
"Great applications make great application marketplaces, which is why
helping developers succeed is so important to us," said Saks. "For
developers, the Small Business Web Directory presents a great
opportunity to help them stand out from the competition and reach
millions of potential customers around the globe." 
The new Directory utilizes open APIs to create an open platform for
business applications. This not only makes it easier for developers
to integrate their applications, but also facilitates better
functionality for end users. "Enterprise software can be incredibly
restrictive, which can make it more difficult for small businesses to
manage their companies," O'Hara said. "That's why we've made it a
point to encourage open development standards." 
Joseph Fung, CEO of TribeHR, an application that simplifies human
resources management for small and medium-sized businesses, added:
"Our application is tailor-made for SMBs, so the Small Business Web
Directory is an ideal way to reach more customers who are looking for
exactly the type of software that we have to offer. The Directory is
a win for everyone involved." 
For more information about the Small Business Web Directory, visit:
directory.thesmallbusinessweb.com 
About AppDirect
 AppDirect is the leading cloud service marketplace
company dedicated to revolutionizing the way businesses run. Its
award-winning platform connects businesses, brands, and developers
through a global network of partner marketplaces. Based in San
Francisco, AppDirect powers the marketplaces of trusted companies
around the globe -- including Deutsche Telekom, Rackspace, Swisscom,
Bell Canada, Appcelerator, and more -- and has helped millions of
businesses discover, buy, and manage the best cloud-based software
and services. 
About the Small Business Web
 Founded in 2009, The Small Business Web
is the trade association for cloud-based software for small
businesses. The idea began, like many things, with a friendly chat
between like-minded folks and an alliance was formed. With every
additional company that joins the Small Business Web, the dream
expands: one small step for the Internet, one giant step for small
businesses. Today, the Small Business Web claims nearly 200 member
companies who are working together to make the Open Web the best
place to build, find and sell software for small businesses. 
Media Contact: 
Emily Borders
877-404-APPS ext. 419
pr@appdirect.com 
 
 
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