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India's Leading Cable Operator, InCablenet, Deploys Entropic's Proven Set-Top Box System-on-a-Chip Technology to Rapidly Embrace

India's Leading Cable Operator, InCablenet, Deploys Entropic's Proven Set-Top
Box System-on-a-Chip Technology to Rapidly Embrace 'Analog Sunset'
Requirements

Entropic's Cost-Effective Silicon Solution Reduces Time-to-Market, Costs and
Subscriber Churn for InCablenet

NEW DELHI, India, Jan. 15, 2013 (GLOBE NEWSWIRE) -- Entropic (Nasdaq:ENTR), a
world leader in semiconductor solutions for the connected home, today
announced its set-top box (STB) system-on-a-chip (SoC) technology, the
CX2448x, has been deployed by India's leading cable multi-system operator
(MSO), InCablenet. By deploying Entropic's STB SoC, InCablenet can enable
advanced digital broadcast and broadband services to the 8.5 million
cable-connected TV homes they serve across India.

Fulfilling the Digitization Roadmap with Entropic

Termed 'analog sunset,' India's Ministry of Information and Broadcasting (I&B)
publicly announced the complete switchover from analog to digitized signals
must occur countrywide by December 2014. Additionally, the mandate states that
each TV set in the home, rather than each home itself, must now have a digital
STB.

InCablenet turned to Entropic's CX2448x as an affordable STB SoC solution to
meet these digitization mandates. By deploying Entropic-based Novabase STBs,
InCablenet gains access to a state-of-the-art solution with advanced features
such as DVR capability that will give them a competitive edge throughout the
digitization transition.

"India's cable TV market is poised for a broad network upgrade to provide
compelling, interactive and affordable digital services to more than 130
million subscribers," said Mr. Ravi Mansukhani, managing director, IMCL
(IndusInd Media & Communications Ltd.), which owns InCablenet. "This
opportunity has led us to strategic partners like Entropic, who have a
reputable local presence with Standard-Definition SoCs, can minimize new
product time-to-market with pre-established Conditional Access relationships,
and can help us increase revenue by enabling value-added digitization
services."

"Given the 'analog sunset' timeframe and the number of potential set-top boxes
to be deployed, we worked closely with Entropic to customize a silicon
solution for InCablenet's client devices," said Michael Pauli, managing
director of Novabase Digital TV. "Our set-top boxes leverage Entropic's
advanced silicon and software, which allowed us to focus on delivering a
product-to-market quickly while ensuring flexibility, functionality, and cost
optimization all remained high priorities."

STB Features Reduce Overall Time-to-Market, Costs and Customer Churn

The CX2448x offers high levels of performance in a format that saves space,
reduces the external component count, cuts design time, and lowers overall
cost – all of which were extremely appealing to InCablenet, given the
wide-scale deployment required to meet the I&B's initiative.

Mr. Mansukhani stated, "Entropic proved to be the ideal STB SoC technology
partner for us, as the Company offers a proven solution with international
deployments by Tier-1 MSOs. They also understood our need to stay ahead of the
competition, by enabling new consumer services to minimize subscriber churn."

The Entropic SoC had several security features including advanced Conditional
Access (CA) integration with Nagra for unprecedented levels of protection
against piracy; an advanced one-time-programmable (OTP) memory technology to
personalize individual STBs with unique serial numbers and encryption keys;
and uses embedded cryptographic technology for secure authentication of any
STB system software loaded into the Flash memory.

"With India's cable TV market undergoing a massive digital transformation, we
are working with InCablenet to seamlessly migrate their subscribers from
analog to digital cable," said Mark Samuel, senior vice president and general
manager, Set-top Box Group, Entropic. "We understand the market in India, and
coupled with our field-proven, cost-optimized set-top box system-on-a-chip
solution we are confident we can rapidly assist InCablenet in their wide-scale
network upgrade to satisfy the growing needs of its subscriber base."

About Entropic's CX2448x Family

Built around a 32-bit ARM®926 CPU, running at up to 300 MHz and capable of
delivering 330 MIPS, Entropic's Cx2448x includes a QAM demodulator, a
programmable transport stream processor, an MPEG-2 audio/video decoder, and an
advanced graphics hardware accelerator, among other features.

For more information about Entropic's STB SoC family of solutions used at
InCablenet, visit the CX2448x page on Entropic's web site.

About Entropic

Entropic (Nasdaq:ENTR) is a world leader in semiconductor solutions for the
connected home. The Company transforms how traditional HDTV broadcast and
IP-based streaming video content is seamlessly, reliably, and securely
delivered, processed, and distributed into and throughout the home. Entropic's
next-generation Set-top Box (STB) System-on-a-Chip (SoC) and Connectivity
solutions enable Pay-TV operators to offer consumers more captivating
whole-home entertainment experiences by transforming the way digital
entertainment is delivered, connected and consumed – in the home and on the
go. For more information, visit Entropic at: www.entropic.com.

The Entropic logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature
constitute "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not
limited to, statements regarding Entropic's STB SoC and Connectivity
technology, its related prospects and its role in the 'Analog Sunset.' Such
forward-looking statements involve known and unknown risks, uncertainties and
other factors which may cause Entropic's actual results to be materially
different from historical results or from any results expressed or implied by
such forward-looking statements. These factors include, but are not limited
to, competition, risks associated with Entropic's dependence on a limited
number of customers and suppliers (included InCablenet and Novabase
respectively), technology risks, the risk that the transition from analog to
digital may be delayed, solutions may not develop as Entropic anticipates and
other factors discussed in the "Risk Factors" section of Entropic's Quarterly
Report on Form 10-Q for the three months ended September 30, 2012. All
forward-looking statements are qualified in their entirety by this cautionary
statement. Entropic is providing this information as of the date of this
release and does not undertake any obligation to update any forward-looking
statements contained in this release as a result of new information, future
events or otherwise.

Copyright © 2013 Entropic. All rights reserved. All other product or company
names mentioned are used for identification purposes only and may be
trademarks of their respective owners.

CONTACT: Investor Contact:
         Debra Hart
         +1 858.768.3852
         debra.hart@entropic.com
        
         Media/Industry Analyst Contact:
         Chris Fallon
         + 1 858.768.3827
         chris.fallon@entropic.com

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