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USBG Announces Second Year of World Class U.S. Sponsored by Diageo



      USBG Announces Second Year of World Class U.S. Sponsored by Diageo

Program Debuts on the Heels of the First-Ever Bartending Documentary on the
Travel Channel

PR Newswire

NEW YORK, Jan. 16, 2013

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- This past November, "World's Best
Bartender" premiered on the Travel Channel giving front-row access to USBG
World Class, the most prestigious international cocktail program.  This
one-hour special showcased top bartenders from 39 countries, including U.S.
winner Ricky Gomez, who assembled in Rio de Janeiro and put their cocktail
skills to the test during multiple rounds of challenges.  With the excitement
looming, the United States Bartenders' Guild (USBG) & World Class U.S.
announce the second year of the program in search of the nation's top
bartending talent.

(Logo:  http://photos.prnewswire.com/prnh/20130116/NY43179LOGO)

"We are raising the bar for our 2013 U.S. bartender search," said Mark
Schulte, Diageo's Senior Vice President of Customer Marketing. "This year
we've created a more robust educational platform, developed an iPhone app, and
the USBG has opened the program to all U.S residents to further encourage the
bartending community to be a part of something that's truly unparalleled."

In three steps, bartenders and mixologists can register online at
www.DiageoWorldClassUSA.com for a chance to be awarded the title of USBG &
World Class U.S. Bartender of the Year.  First, hopeful participants must
complete three World Class training modules, authored by leading spirits
journalist Camper English, and score 80 percent or higher on each test.  The
modules provide important education pertaining to relevant topics such as
Retro Chic (modernizing classic cocktails for the new millennium), Tropical
Journey (in-depth look at Tiki culture) and Hollywood, Bollywood, Hong Kong
(the art of cocktail presentation and service).  Second, they must submit an
original cocktail recipe and photo featuring one of the DIAGEO Reserve Brands
including KETEL ONE^® Vodka, CIROC^® Vodka, TANQUERAY^® NO. TEN Gin, ZACAPA^®
Rum, BULLEIT^® Bourbon, JOHNNIE WALKER^® Blended Scotch Whisky and DON JULIO^®
Tequila.  Lastly, registrants must upload a video showcasing their passion and
affinity for the industry.

In effort to make the entry process easier, World Class U.S. has created an
iPhone app allowing registrants to complete the training modules and upload a
photo and video directly from their smart phones. The app will also provide
updates on local World Class U.S. events across the country.

World Class U.S. Ambassador Ricky Gomez and Tanqueray Global Ambassador Angus
Winchester will travel to San Antonio Cocktail Conference (January 17-20,
2013) and Arizona Cocktail Week (February 16-22, 2013) to host training
seminars to spread awareness about the program. Additionally, both Ricky and
Angus will conduct intimate educational events with local USBG chapters across
the country encouraging bartenders to participate in the program in addition
to promoting social responsibility. Their schedule will be available on the
World Class U.S. website and iPhone app.

The program officially closes on April 30, 2013, and 20 finalists will be
announced during the Manhattan Cocktail Classic (May 17-21, 2013).  From June
3-4, 2013, the finalists will face-off in New York City at the USBG & World
Class U.S. Finale. Judging the challenges include some of the industry's best
and brightest – leading bar professional Tony Abou-Ganim, top mixologist and
author Jim Meehan, cocktail and culinary expert Steve Olson, USBG National
President David Nepove and leading cocktail maven Julie Reiner.  In the end,
one bartender will have the great honor of representing the United States at
the Global Finals this summer.  A donation will also be made to the Museum of
the American Cocktail as a World Class U.S. bartender not only makes great
cocktails, they also support their cocktail community.  

"World Class U.S. is unlike any other cocktail program I've ever experienced,"
said Ricky Gomez, World Class U.S. Ambassador. "Competing in the global final
allowed me not only to compete and represent American mixology, but also
collaborate with 38 international bartenders to champion the art of the
cocktail creatively and responsibly." 

For additional information and to register for the program, visit
www.DiageoWorldClassUSA.com. Join the conversation by following @WorldClassUS
on Twitter and visit www.facebook.com/DiageoWorldClassUS for updates and
access to the app.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard
and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About USBG
The USBG is the largest network of professional bartenders in the U.S. who
come together to share the craft of mixology. With over 60 years of presence
in the United States and International coverage in affiliation with the
International Bartender's Association (IBA) in over 50 countries, the United
States Bartenders' Guild is setting the standard for the profession throughout
the country. With the resurgence and increasing popularity of the cocktail,
there is a high demand for creative and professional bartenders. As an
industry leader, the USBG is responsible for educating its members about
current trends while encouraging them to start new ones. For more information,
visit www.usbg.org.

About the Museum of the American Cocktail
Throughout its two-century-old history, the cocktail has influenced music,
theater, art, film, and politics around the world. The Museum of the American
Cocktail is a nonprofit organization that celebrates this true American
cultural icon. Founded by Dale DeGroff, and several of the world's most
passionate cocktail authorities and historians, the Museum of the American
Cocktail seeks to advance the profession and increase consumer knowledge of
mixology while stressing the importance of responsible drinking. Our mission
is to create a self-sustaining museum and tourist attraction that celebrates
and preserves a rich aspect of American culture, while providing educational
resources for professionals and the public in the fine art of crafting the
cocktail through a series of mixology seminars conducted by the world's
foremost authorities on cocktail history and American cocktails. We also aim
to broaden career opportunities in the spirits industry and encourage more
participation from women and members of under-represented groups in the field.

SOURCE Diageo

Website: http://www.diageo.com
Contact: Hunter Public Relations, Vanessa Polk, vpolk@hunterpr.com,
+1-212-679-6600
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