Rapala VMC Oyj : NET SALES FOR 2012 INCREASE FROM LAST YEAR, PROTABILITY LOWER THAN EXPECTED

Rapala VMC Oyj : NET SALES FOR 2012 INCREASE FROM LAST YEAR, PROTABILITY LOWER
                                THAN EXPECTED

Rapala VMC Corporation
Stock Exchange Release
January 16, 2013 at 2:00 p.m.

Rapala VMC Corporation's ("the Group") third quarter stock exchange release
stated that the Group expects 2012 net sales to increase from 2011 and the
comparable operating profit to remain close to last year's level.

The Group's 2012 net sales will exceed 290 MEUR and increase some 4% from last
year.

The Group's comparable operating profit for the fourth quarter and thereby for
year 2012 will be lower than expected, caused especially by weaker
profitability in December. The Group's fourth quarter profitability is
burdened by slower than expected start of the new ice fishing business in the
USA impacted by late winter, inventory cleaning initiatives, ramp-up costs of
the new manufacturing units in Indonesia as well as negative mark-to-market
impact of unrealized currency derivatives.

It is now expected that the Group's 2012 comparable operating profit margin
will be around 9%.

Fourth quarter interim and annual accounts 2012 release will be published on
February 6, 2013.

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information:
Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation ("the Group") is  a leading fishing tackle company  and 
the global market leader  in fishing lures, treble  hooks and fishing  related 
knives and tools. The Group also has a strong global position in other fishing
categories and it is one of  the leading distributors of outdoor, hunting  and 
winter sport  products in  the Nordic  countries. The  Group has  the  largest 
distribution network in  the industry. The  main manufacturing facilities  are 
located in Finland, France, Estonia, Russia, China, Indonesia and the UK.  The 
Group brand portfolio includes the leading brand in the industry, Rapala,  and 
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Mora  Ice, StrikeMaster,  Marttiini and  Peltonen. The  Group, 
with net sales of  EUR 279 million in  2011, employs some 2  000 people in  38 
countries. Rapala VMC Corporation's share is  listed and traded on the  NASDAQ 
OMX Helsinki stock exchange since 1998.

Stock Exchange Release

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Source: Rapala VMC Oyj via Thomson Reuters ONE
HUG#1670836
 
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