Symantec Global Survey Reveals Upsurge in Rogue Clouds and

Symantec Global Survey Reveals Upsurge in Rogue Clouds and Other
Hidden Costs 
MOUNTAIN VIEW, CA -- (Marketwire) -- 01/16/13 --  Organizations are
widely migrating to the cloud to gain competitive advantages around
speed, agility and flexibility according to Symantec Corp's. (NASDAQ:
SYMC) recent Avoiding the Hidden Costs of Cloud 2013 Survey. In fact,
more than 90 percent of all organizations are at least discussing
cloud, up from 75 percent a year ago. Other key survey findings
showed enterprises and SMBs are experiencing escalating costs tied to
rogue cloud use, complex backup and recovery, and inefficient cloud
storage. Rogue clouds are defined as business groups implementing
public cloud applications that are not managed by or integrated into
the company's IT infrastructure. 
Industry experts predict several key issues will arise in 2013
focused on the financial pressures and security challenges of cloud
computing. Business continuity is seen as an important issue with the
increase in cloud outages posing greater risks than security
breaches. Over the holidays, a leading cloud service provider
experienced an outage, which they quickly remediated. This outage
impacted businesses and posed important concerns around data loss
prevention, backup, time spent on data recovery and the associated
costs. However, with advance preparation, organizations can build
safe, agile and efficient clouds that will enable them to meet their
business goals. 
Read more detailed blog post: Avoiding Hidden Costs in the Cloud  
"By taking control of cloud deployments, companies can seize
advantage of the flexibility and cost savings associated with the
cloud, while minimizing the data control and security risks linked
with rogue cloud use," said Francis deSouza, group president,
Enterprise Products and Services, Symantec. 
Click to Tweet: 77% of businesses saw rogue cloud deployments last
year, 40% of them suffered exposure of confidential info:  
Rogue Cloud Implementations
 According to the survey, rogue cloud
deployments are one of the cost pitfalls. It is a surprisingly common
problem, found in more than three quarters (77 percent) of businesses
within the last year. It also seems to be an issue experienced more
by enterprises (83 percent), due to their larger company size, than
SMBs (70 percent).  
Among organizations who reported rogue cloud issues, 40 percent
experienced the exposure of confidential information, and more than a
quarter faced account takeover issues, defacement of Web properties,
or stolen goods or services. The most commonly cited reasons for
undertaking rogue cloud projects were to save time and money. 
Cloud Backup and Recovery Issues
 Cloud is complicating backup and
recovery. First, most organizations use three or more solutions to
back-up their physical, virtual and cloud data -- leading to
increased IT inefficiencies, risk and training costs. Furthermore, 43
percent of organizations have lost cloud data (47 percent of
enterprises and 36 percent of SMBs), and most (68 percent) have
experienced recovery failures. 
Finally, most see cloud recovery as a slow, tedious process. Only 32
percent rate this is as fast and 22 percent estimate it would take
three or more days to recover from a catastrophic loss of data in the
Inefficient Cloud Storage
 One of the key advantages to cloud storage
is how simple it is to provision. Sometimes this simplicity leads to
inefficient cloud storage. Generally, organizations strive to
maintain a storage utilization rate above 50 percent. According to
the survey, cloud storage utilization is surprisingly low at 17
percent. There is a tremendous difference in this area between
enterprises (which are utilizing 26 percent of their storage) and
SMBs (which is a shockingly low seven percent). Furthermore, roughly
half admit very little, if any, of their cloud data is deduplicated,
further compounding the problem.  
Compliance and eDiscovery Concerns
 According to the survey, 49
percent of organizations are concerned about meeting compliance
requirements in the cloud, and a slightly larger number (53 percent)
are concerned about being able to prove they have met cloud
compliance requirements. This concern about information in the cloud
is well founded, as 23 percent of organizations have been fined for
cloud privacy violations. 
eDiscovery is creating additional pressure on businesses to quickly
find the right information. One-third of businesses reported
receiving eDiscovery requests for cloud data. Of those, two-thirds
have missed their cloud discovery deadlines, leading to fines and
legal risks. 
Data in Transit Issues
 Organizations have all sorts of assets in the
cloud -- such as Web properties, online businesses or Web
applications -- that require SSL certificates to protect the data in
transit whether it is personal or financial information, business
transactions and other online interactions. The survey showed
companies found managing many SSL certificates to be highly complex:
Just 27 percent rate cloud SSL certificate management as easy and
only 40 percent are certain their cloud-partner's certificates are in
compliance with corporate standards.  
Hidden Costs Are Easily Avoided
 The survey shows ignoring these
hidden costs will have a serious impact on business. However, these
issues are easily mitigated with careful planning, implementation and

--  Focus policies on information and people, not technologies or
--  Educate, monitor and enforce policies
--  Embrace tools that are platform agnostic
--  Deduplicate data in the cloud

Symantec's Avoiding the Hidden Costs of Cloud 2013 Survey
2013 Cloud Survey is a result of research conducted by ReRez in
September-October 2012. The full study represents 3,236 organizations
from 29 countries. Responses came from companies with a range of five
to more than 5,000 employees. Of those responses, 1,358 came from
SMBs and 1,878 came from enterprises.  

--  Report: Avoiding the Hidden Costs of Cloud 2013 Survey Results
--  SlideShare: Avoiding the Hidden Costs of Cloud Survey 2013 Results
--  SlideShare: Avoiding the Hidden Costs of Cloud Survey SMB 2013 Results
--  Information Unleashed Blog Post: Avoiding Hidden Costs in the Cloud
--  The Confident SMB Blog Post: Avoiding Hidden Costs in the Cloud

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--  Visit Symantec Connect Business Community

About Symantec 
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global leader in security, backup and availability solutions. Our
innovative products and services protect people and information in
any environment -- from the smallest mobile device, to the enterprise
data center, to cloud-based systems. Our world-renowned expertise in
protecting data, identities and interactions gives our customers
confidence in a connected world. More information is available at or by connecting with Symantec at: 
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Judy Kaneko
Symantec Corp.
+1 (408) 203-0014  
Sherri Walkenhorst
Connect Public Relations
(801) 373-7888 
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