magicJack Named Best VoIP Company by Consumers

                magicJack Named Best VoIP Company by Consumers

magicJack Earns Frost & Sullivan's 2013 North American Consumers' Choice Award
for Overall Best VoIP Service Provider

PR Newswire

WEST PALM BEACH, Fla. and NETANYA, Israel, Jan. 16, 2013

WEST PALM BEACH, Fla. and NETANYA, Israel, Jan. 16, 2013 /PRNewswire/
--magicJack VocalTec, Ltd. (Nasdaq: CALL), the Voice Experts and cloud
communications leader that invented voice over IP (VoIP) in 1994 and has sold
more than 10 million magicJacks®, recently received the 2013 Frost & Sullivan
North American Consumers' Choice Award for Overall Best VoIP Service Provider.
Incredibly, the company was rated number one in all five categories: overall
quality, ease of use, billing practices, value and pricing. On a seven-point
rating scale, magicJack receives top scores, including:

(Logo: http://photos.prnewswire.com/prnh/20130116/DA43558LOGO)

  oPricing: 6.7/7
  oValue: 6.6/7
  oEase of use: 6.3/7

In addition to announcing magicJack as the highest-rated VoIP service in the
industry, Frost & Sullivan's Consumer Communications Preferences Survey
revealed that in terms of the number of VoIP customers in the United States,
magicJack ranks fourth, only behind behemoths Comcast, AT&T and Time Warner
Cable. The company's service is much more popular among consumers with incomes
below $35,000, and also is popular with family income levels of $100,000 to
$200,000.

"We have been tracking the evolution of Internet-delivered services for some
time," notes Mike Jude, program manager for Frost & Sullivan. "magicJack
demonstrates that such services are now entering the main stream. The fact
that magicJack rated so highly in quality and value indicates that it is
definitely providing a service that its customers like...and more importantly,
want."

"I would like to thank our leadership and dedicated staff for their
perseverance, hard work, innovation and creativity, enabling magicJack to
receive this prestigious award," said Gerald Vento, magicJack's newly
appointed CEO. "Our popular magicJack PLUS and magicJack APP not only deliver
the best value and price, but have the best voice quality, too, an unstoppable
proposition for consumers. We will continue this tradition of excellence with
the newest magicJack products arriving later this year and with other future
groundbreaking products. The company's employees who have been in the business
more than 20 years may consider this their most important lifetime achievement
award. What a great way to start as the new CEO."

For more information on magicJack's award, please refer to Frost & Sullivan's
award announcement, or visit the website at http://www.frost.com.

About magicJack VocalTec Ltd.
magicJack VocalTec Ltd. (Nasdaq: CALL), the inventor of VoIP, including the
softphone and magicJack, has the goal of becoming the leading international
provider of global voice over many platforms. The Company has achieved sales
of more than 10 million of the easy-to-use, award-winning magicJack since the
device's launch in 2008, and has the use of more than 30 patents, some dating
to when the Company invented VoIP. It is the largest-reaching CLEC
(Competitive Local Exchange Carrier) in the United States in terms of area
codes available and certification in number of states, and the network has
historically had uptime of over 99.99 percent.

About Frost & Sullivan
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Contact:
Kari Hernandez, INK for magicJack
P: 512.382.8982
E: magicjack@ink-pr.com

Mireya Espinoza
P: 210. 247.3870
F: 210.348.1003
E: mireya.espinoza@frost.com

SOURCE magicJack VocalTec Ltd.