Manchester United Signs Sponsorship Deal With Wahaha in China
First Sponsorship With Chinese Drinks Company Provides Exciting
Opportunities to Club's 108 Million Followers in China
BEIJING -- (Marketwire) -- 01/15/13 -- Media OutReach -- (NYSE:
MANU) The World's biggest football club, Manchester United, yesterday
announced a new sponsorship with Chinese soft drinks manufacturer
The new three year deal will see the popular drinks brand become the
Club's first Official Soft Drinks Partner in China.
Wahaha has been the largest beverage producer in China for the past
11 years, with branded products including milk drinks, soft drinks,
energy drinks, bottled water, bottled tea, fruit juice, porridges and
Founded in 1987, the company's Founder and CEO, Mr Zong Qinghou, lead
the celebrations for Wahaha's 25th Anniversary, in Hangzhou at the
opening of the Group's new shopping mall, just a year after United
Manager, Sir Alex Ferguson celebrated his own 25th anniversary at the
helm of the Club.
With 108 million followers in China the Club's latest commercial
partnership to be announced this season will enable it to engage with
the country's growing fan base.
Manchester United's Commercial Director, Richard Arnold said:
'This is the Club's first sponsorship of its kind in China and we are
delighted to be able to work with a company which, like Manchester
United, is dedicated to innovation and leadership in its field.
Wahaha is one of the most iconic brands in China and one that has
come to symbolise the dynamism and strength of the modern Chinese
economy. What better way to endorse this modern-day success story
than to partner with the number one club in the world's biggest
'Manchester United has a long association with China, visiting 11
times to play friendly matches. The first time was in 1975 and the
most recent visit in August last year. Sir Alex and his team were
overwhelmed with the welcome they received from fans who packed the
stadium in Shanghai. This new collaboration between United and Wahaha
will enable us to engage with our local followers all year round
through great products and activities.'
Zong Qinghou, CEO of Wahaha said:
'The partnership between China's largest beverage company and the
English football club is an inspiring and huge
development for Wahaha. This year is a milestone year for the
company. The announcement of partnering with Manchester United
represents a perfect opening paragraph in the next chapter of our
history. We will continue to provide high-quality health drinks for
everyone and to fulfill our commitment of 'Win Happy Health, Wahaha
is always around you.'
About Manchester United
Manchester United is one of the most popular and successful sports
teams in the world, playing one of the most popular spectator sports
on Earth. Through our 135-year heritage we have won 60 trophies,
enabling us to develop the world's leading sports brand and a global
community of 659 million followers. Our large, passionate community
provides Manchester United with a worldwide platform to generate
significant revenue from multiple sources, including sponsorship,
merchandising, product licensing, new media & mobile, broadcasting
and match day.
Wahaha was founded in 1987 by Zong Qinghou. Under the leadership of
Mr. Zong, in 2011, Wahaha's operation revenue reached RMB 67.9
billion, with an annual production capacity of more than 28 billion
bottles of drinks, and RMB 12.3 billion in taxes. Wahaha was listed
No.69 out of the top 500 Chinese manufacturing companies and ranked
No.12 in China's private enterprises in terms of operating income.
Out of every eight bottles of drink consumed in a country with a
population of 1.3 billion, one of these bottles is a Wahaha product.
Wahaha owns a national technology center, whose laboratory has passed
the CNAS (China National Accreditation Service). The company also
owns a center for post-doctoral studies and the Zhejiang key
Laboratory of Food and Biological Engineering. Wahaha successively
won the "Most Respectable Chinese Enterprise" five times and has
earned AAA-level Credibility by National Industrial and Commercial
Enterprises Credibility Rating System several times.
Wahaha has more than 60 branch offices in the country. Wahaha's
procurement of agricultural products has reached RMB 35 billion
driving the employment of 1.3 million rural labourers.
Wahaha's spending on social welfare activities has reached RMB 360
The "25-year-old" Wahaha relies on the scientific concept
of development to write its own history.
Manchester United Ltd
+44 (0) 161 868 8427
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