Gracenote Teams with DG for Targeted Advertising Across TVs, Tablets and Phones

   Gracenote Teams with DG for Targeted Advertising Across TVs, Tablets and

PR Newswire

EMERYVILLE, Calif., Jan. 16, 2013

EMERYVILLE, Calif., Jan. 16, 2013 /PRNewswire/ -- Gracenote, a wholly owned,
independent subsidiary of the Sony Corporation of America (SCA), has teamed
with DG® (NASDAQ: DGIT), the world's leading ad management and distribution
platform, to create new opportunities for advertisers to tap into growing
audiences with Smart TVs and second screen devices. Gracenote and DG are
fueling the delivery of targeted advertisements and ads that automatically
synchronize phones and tablets with advertising on the TV screen, through
audio and video fingerprinting. 


According to Nielsen, 85 percent of tablet or smart phone owners use their
device while watching TV at least once per month, and 40 percent report using
their device daily. In addition, Smart TVs with Internet connectivity are
expected to account for close to 85 percent of TVs manufactured by 2016.
Gracenote and DG are addressing these growing trends in device connectivity
and viewer behavior, providing brands with new ways to tailor advertising for
specific viewers.

Gracenote has developed advanced audio and video fingerprinting technology
that can identify what TV viewers are watching in real time. Looking forward,
this will provide DG's extensive network of advertisers and brands the ability
to dynamically insert ads into broadcast programming targeted at specific
viewers. In addition, Gracenote powered Apps running on smartphones and
tablets can automatically recognize and sync with TV programs and advertising
on the prime screen, letting advertisers deliver relevant content to the
second screen as well. 

"Being able to identify and dynamically insert TV advertising specific to each
viewer is a tremendous opportunity," said Ricky Liversidge, Chief Marketing
Officer, DG. "Content recognition technology is the key link to making
interactive advertising a valuable reality for advertisers, broadcasters and
other partners, and we are keen to collaborate with Gracenote, a recognized
leader in this space."

DG operates the largest global advertising management and distribution network
and counts the top broadcast and online media in the U.S. as customers. The
alliance between Gracenote and DG enables new and exciting ways for
advertisers to reach audiences across every screen in the house.

"Partnering with DG and using its robust technology enables us to provide the
advertising industry with a pioneering way to enrich the advertising
experience," said Stephen White, president of Gracenote. "These new
capabilities to target advertising and synchronize the TV and second screens
will completely shift the way advertisers think about targeting promotions and
will bring real value to brands and TV viewers alike."

About Gracenote
A pioneer in digital media, Gracenote, Inc. provides music and video content
and technologies to the world's hottest entertainment products and brands. The
company's partners in the entertainment community include major music
publishers and labels, prominent independents and movie studios and television
networks. A wholly owned, independent subsidiary of the Sony Corporation of
America (SCA), Gracenote has offices in Tokyo, Munich, Berlin, Seoul, and
Taipei with worldwide headquarters in Emeryville, Calif. For more information,
follow us at @GracenoteTweets and

About DG
DG connects over 11,000 global advertisers and agencies with their targeted
audiences through an expansive network of over 6,000 television broadcast
stations and over 11,500 web publishers in 75 countries. The company's
television division utilizes best-in-class network and content management
technologies, creative and production resources, and digital asset management
and syndication services that enable advertisers and agencies to work faster,
smarter, and more competitively. The company's online division, MediaMind,
allows marketers to benefit from optimized management of online advertising
campaigns while maximizing data driven advertising. For more information,

For More Information Contact:
Veronica Skelton
Concept PR for Gracenote

Anna Martin

Gracenote is a registered trademark of Gracenote, Inc. All other names are
trademarks and/or registered trademarks of their respective owners.

SOURCE Gracenote

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