Avery Dennison Announces Partnership with WGSN
New Partnership Brings Together the Best in Fashion Trends to Provide
Designers and Brands with Critical Cutting-Edge Insights for Enhanced Apparel
Brand Embellishments, Labeling, and Packaging
FRAMINGHAM, Mass. -- January 16, 2013
Avery Dennison Retail Branding and Information Solutions (RBIS) division,a
global leader in apparel and footwear industry solutions, is pleased to
announce it has partnered with WGSN, the world’s leading apparel creative
insight and trend forecaster, to provide Avery Dennison customers with more
powerful insights into the trends, integrated branding solutions and
technological innovations shaping the rapidly-changing retail and apparel
industry. Through the partnership, Avery Dennison strengthens its ability to
empower and inspire designers and brands across the globe.
“As a valued strategic branding partner within the apparel industry, this
partnership with WGSN will allow us to deliver more powerful, credible and
deeper industry trend analysis and insights for our customers and the greater
apparel and footwear design community that enable the creation of high-impact
branding apparel branding solutions including embellishments, labels and
packaging,” explains Shawn Neville, president, Avery Dennison RBIS.
Julie Harris, CEO, WGSN and Planet Retail, said “We are delighted to partner
with Avery Dennison and provide WGSN bespoke research content for their
apparel industry clients. As consumer brands and retailers continue to face
challenging market pressures, demand is growing for WGSN’s custom research
which provides businesses with valuable, accurate and actionable information.
Custom research is now the fastest growing segment of our business globally
and we expect to see this expand significantly in 2013 and beyond.”
Avery Dennison will continue to work with WGSN to create tailored trend
reports that deliver the branding insights global retailers and design houses
need to stay ahead of the design curve, offering seasonal branding moods,
integrated branding solutions and new materials for high fashion, contemporary
and performance apparel. As a creative partner, Avery Dennison offers brands
cutting-edge technology and globe-spanning insights to bring new trends to
life, empowering designers and brands with the freedom to create original
designs that don’t disrupt supply chain efficiency. Along with this elevated
level of design flexibility, Avery Dennison’s solutions portfolio offers ease
of application, durability and improved production cost-efficiency to apparel
brand owners and manufacturers.
In addition to developing tailored trend reports for the Fashion/Contemporary,
Classic/Traditional, Performance/Activewear and Street/Sportswear apparel
markets, WGSN is contributing to a new Avery Dennison Tumblr blog to provide
branding news, updates and inspiration to foster awareness of the importance
of branding and technology’s role in helping up-and-coming designers compete
WGSN is the world's leading trend forecaster. The company enables over 38,000
subscribers to make brilliant design decisions every day by identifying and
analyzing the trends that will shape commercially successful products and
services in the future. WGSN's inspiration and insight are available through
online subscriptions to a variety of state-of-the-art digital tools and
through bespoke consultancy services. WGSN is a 4C Service.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery
Dennison RBIS provides intelligent, creative and sustainable solutions to
elevate brands and accelerate performance from design to retail store floor.
The company’s industry leading, end-to-end solutions include innovative heat
transfer technology, RFID and price management supply chain solutions and
sustainable packaging services. Based in Framingham, Massachusetts, Avery
Dennison RBIS employs 20,000 in 50 countries. For more information, visit
Avery Dennison helps make brands more inspiring and the world more
intelligent. The company is a global leader in pressure-sensitive technology
and materials and retail branding and information solutions. A Fortune 500
company with sales of $6 billion from continuing operations in 2011, Avery
Dennison is based in Pasadena, California with employees in more than 60
countries. For more information, visit www.averydennison.com.
Nate Towne, 617-624-3219 office
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