Is Stubble Killing the Kiss?

  Is Stubble Killing the Kiss?

          Gillette Invites Women Across the Country to “Kiss & Tell”

Business Wire

BOSTON -- January 16, 2013

With signs pointing to stubble as the culprit in the decline of kissing,
Gillette® [NYSE: PG] is asking America to weigh in by launching a nationwide
Kiss & Tell live experiment. The Kiss & Tell live experiment will travel to 15
U.S. cities to find out if women prefer to kiss stubble or smooth shaven skin.

Are we killing this kiss? [Infographic] (Photo: Business Wire)

Are we killing this kiss? [Infographic] (Photo: Business Wire)

Kicking off today with simultaneous events in both New York City and Los
Angeles, the nationwide experiment asks real-life couples to put a recent
study to the test by making out in-person – with and without stubble – to
discover which facial hair style women truly find more kissable.

A recent survey* revealed that nearly one out of three women have avoided
kissing a guy because he had facial hair and that more than half of women have
experienced facial scraping or irritation after kissing a guy with facial
hair. More than half of those women surveyed said they have gone so far as to
either avoid getting intimate or breaking up with him as a result. In
addition, the survey showed that 41% of women are more likely to kiss a guy
more often and more intensely if he is smooth shaven.

“Kissing is a crucial part of relationships. It signifies intimacy between two
people and is the starting point to building a meaningful connection and a
longer-lasting intimacy,” said Gillette spokesperson, Marni Kinrys, dating
expert and the founder of The Wing Girl Method. “While stubble can be a good
look on some men, waking up with facial skin discomfort or even a slight
stubble burn is a less desirable side-effect for their partner.”

Today through February 6, 2013, women and their stubbled guys are invited to
participate in the Kiss & Tell live experiment in-person – first kissing with
stubble, then shaving on-site, then kissing without – to reveal what women
prefer. Actress and singer-songwriter Nikki Reed will be on-hand to get the
sparks flying in New York, with Grammy Award nominated singer and songwriter
Keri Hilson putting her kiss to the test at the Los Angeles stop. In addition,
television personality, producer, actress and designer Kristin Cavallari will
join in Chicago and singer, actress, TV personality and entrepreneur Adrienne
Bailon will discover kissability in Miami. Can’t join live? Couples can
participate in the social experiment at-home by going online at
kissandtellus.com.

“Men would agree that the best kind of chemistry sparks from a kiss,” said
Elliott Wilke, Brand Manager for Gillette. “With many men shaving
less-frequently due to sensitive skin discomfort, we want to give women a
chance to speak up about how this rise in stubble might be impacting the
kiss.”**

The Kiss & Tell live experiment aims to illustrate the importance of kissing
and determine if stubble really is killing the kiss. To put recent research to
the test, Gillette interviewed kissing experts and doctors, conducted
biometric research on real couples kissing and spoke to everyday women – and
men – about their thoughts on the theory. Their insights are featured in a
new, lip-quivering documentary “Are We Killing The Kiss?,” which ponders the
current state of the kiss in America, the significance of the kiss, and why
it’s so important that couples get it right.

Gillette will be announcing the results of the national Kiss & Tell experiment
on the most romantic day of the year – Valentine’s Day (February 14, 2013) –
with the world’s largest shave and kiss event hosted by a surprise celebrity
couple. Hundreds of men and women will attempt to break two Guinness Book of
World Records, the largest shave lesson and the most kisses in a minute by a
pair.

For more information about men’s razors , shaving products, skin care, and
men’s style visit the official Gillette website at Gillette.com.

* This telephone survey of 1080 women was fielded by Braun Research
Incorporated from November 27 – December 4, 2012 and has a margin of error of
+/- 3% (at a 95% confidence level.)

** This online survey of 3,326 respondents in eleven countries was fielded by
Research Now from October 23 – October 26, 2012 and has a margin of error for
each country of +/-5.7% and the total sample is +-1.7%.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

About Marni Kinrys

Marni Kinrys is dating coach, radio and TV personality, and the creator of the
Wing Girl Method. Marni has worked with 100's of thousands of men all to help
them understand women so they can attract, date, and seduce the women of their
dreams. Over the past eight years, Marni has collaborated with top male
attraction experts, sharing expertise and advice to help men find their ideal
partners. She fell into her current role as “wing girl” while watching her
handsome, charming and successful male friends fail miserably while trying to
hit on and pick up women. Marni received a BA in psychology from the
University of Western Ontario (Canada) and is a contributing writer to Urban
Male Magazine and a weekly guest on Rock 101 Radio in Boston, MA.

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Contact:

Gillette
Susan Baba, 617-463-5756
baba.so@pg.com
or
Ketchum
Kristin Sundberg, 646-935-4395
kristin.sundberg@ketchum.com