Crest Wants to Know: What Can A Crest 3D White Smile Do For You?

  Crest Wants to Know: What Can A Crest 3D White Smile Do For You?

 Crest 3D White Teams Up with Cat Deeley, Emmy Nominated Host of Fox’s SO YOU
  THINK YOU CAN DANCE, to Find Out What a White, Bright Smile Can Do For You

Business Wire

NEW YORK -- January 16, 2013

Have you ever scored a free coffee? Had a meal paid for at that glamorous
restaurant? Or been given a seat on a crowded bus? We all have smile stories
that have made our day, but what if your smile could give you the confidence
to ask a crush out, land you that job or even take you to Hollywood? Thanks to
Crest 3D White’s newest collection: Crest 3D White Arctic Fresh MultiCare
Whitening Rinse, Oral-B 3D White Vivid Toothbrush and NEW Crest 3D White
Arctic Fresh Toothpaste, you and your sparkling white smile could waltz down
the red carpet at this year’s hottest Hollywood event, The Young Hollywood
Awards, with Cat Deeley herself!

Crest 3D White Arctic Fresh MultiCare Whitening Rinse, Oral-B 3D White Vivid
Toothbrush and NEW Cres ...

Crest 3D White Arctic Fresh MultiCare Whitening Rinse, Oral-B 3D White Vivid
Toothbrush and NEW Crest 3D White Arctic Fresh Toothpaste (Photo: Business
Wire)

Crest 3D White has teamed up with Cat Deeley, Emmy Nominated Host of Fox’s SO
YOU THINK YOU CAN DANCE who knows the importance of having a white, bright
smile. “Throughout the course of my career I’ve learned the true value of a
bright smile. In fact, having a white smile has helped me overcome tough on
and off-screen moments, pull off daring fashion and feel more confident around
new people”, said Cat Deeley.

To excite fans, Crest 3D White and Cat will be hosting a contest on the Crest
3D White Facebook page, asking the question, “What Can A Crest 3D White Smile
Do for You?” One lucky winner will join Cat at the Young Hollywood Awards in
Los Angeles for an ultimate red carpet experience. The contest will run from
January 14 through to March 8, 2013.

“Crest 3D White is thrilled to be partnering with one of the best smiles in
the entertainment industry, Cat Deeley. Cat exemplifies how a white, bright
smile can give you confidence inside and out,” said Rishi Dhingra, Marketing
Director, Procter & Gamble.

From the award winning brand, Crest 3D White Arctic Fresh MultiCare Whitening
Rinse, Oral-B 3D White Vivid Toothbrush and NEW Crest 3D White Arctic Fresh
Toothpaste when used together, whiten in two days^i! Try all and see what a
Crest 3D White smile can do for you.

The NEW Crest 3D White Arctic Fresh Toothpaste Whitens by removing up to 80%
of surface stains and features a patented Dual Silica System that optimizes
surface stain removal for radiant whitening with a burst of cool freshness
that lasts.

The gentle foaming action of the Crest 3D White Arctic Fresh MultiCare
Whitening Rinse safely whitens teeth by removing surface stains, acts like a
whitening protector to help prevent new stains and kills bad breath germs.

The Oral-B 3D White Vivid Toothbrush gently removes plague and its dual,
cup-shaped bristle design helps hold toothpaste to gently polish away surface
stains for a whiter smile.

To enter the competition, visit www.Facebook.com/CrestWhitestrips and for more
information on Crest 3D White visit www.3DWhite.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers^®, Tide^®, Ariel^®, Always^®, Whisper^®,
Pantene^®, Mach3^®, Bounty^®, Dawn^®, Gain^®, Charmin^®, Downy^®, Lenor^®,
Iams^®, Crest^®, Oral-B^®, Duracell^®, Olay^®, Head & Shoulders^®, Wella^®,
Gillette^®, Braun^® and Fusion^®. The P&G community includes approximately
127,000 employees working in about 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and
its brands.

About Young Hollywood Awards

The Annual Young Hollywood Awards celebrates the emerging young talent in Film
and Television throughout the entertainment industry. Regarded as the “Oscars
of Young Hollywood”, this red carpet event is a launch pad for the future
careers of actors, directors and entertainers. The Young Hollywood Awards are
a production of PMC Events, which also produces the Breakthrough of the Year
Awards and Style Awards annually.

^i whitens by removing surface stains

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Contact:

For Procter & Gamble
Kellie McGettigan, 646-500-7832
Kellie.McGettigan@mslgroup.com
or
Jessica Spano, 646-500-7654
Jessica.Spano@mslgroup.com