Data Shows Peak Cold and Flu Season is Here for Chicago

  Data Shows Peak Cold and Flu Season is Here for Chicago

Residents Can Track Cough Activity with New Robitussin® COUGHCAST™ and Prepare
                              to Treat Symptoms

Business Wire

CHICAGO -- January 16, 2013

Temperatures are dropping and it’s time to give cough the cold shoulder.
According to new findings from Robitussin® COUGHCAST™, which were compiled by
IMS Health using U.S. national and regional data on cold and flu trends,
Chicago residents are now experiencing peak cold and flu season. Already this
season, the U.S. has experienced its earliest flu season in nearly 10 years
with areas across the country having higher-than-normal flu rates. In Chicago,
nearly 912,000 adult residents have experienced troublesome cold and flu
symptoms and more than one million have reported suffering from cough.

Robitussin® COUGHCAST™ is a new interactive tool, available at, that allows people to track cough activity in their local
area so they can be prepared to effectively treat their symptoms and avoid the
“COUGHequences™” such as missing out on work and social gatherings.

On average, there are more than one billion cases of the common cold each year
in the U.S. and it is estimated that between five and twenty percent of the
population will get the flu. Cough is a primary symptom of both the cold and
the flu and up to 50 percent of people suffering from a cold will have a
cough. Other cold and flu symptoms can include sore throat, nasal congestion
and fever.

Robitussin® has reliably treated cold symptoms through a variety of different
formulations tailored to fit different symptom combinations, making for a more
productive cold and flu season. For more information on Robitussin®, please
visit To track cough activity, visit COUGHCAST™ at

About Robitussin® COUGHCAST™

Robitussin® COUGHCAST™ is a tool that tracks cough levels in areas across the
country as the nation moves towards the peak of the season. U.S. national and
regional data on cold and flu trends and market conditions reported by
COUGHCAST™ were captured by IMS Health (, a leading provider
of information, services and technology for the healthcare industry around the
world, on behalf of Pfizer Consumer Healthcare. COUGHCAST™ was designed to
help consumers prepare for and manage symptoms as the season approaches peak
weeks of respiratory activity. All data in this report is accurate as of
January 5, 2013.

    Media should contact Ronna Waldman at Marina Maher Communications, LLC
      (212) 485-6907/ for additional information


Marina Maher Communications, LLC
Ronna Waldman, 212-485-6907
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