Manchester United Announces Sponsorship With China Construction Bank
First Financial Services Sponsorship in China Provides Exciting
Opportunities to Club's 108 Million Followers in the Country
BEIJING -- (Marketwire) -- 01/15/13 -- Media OutReach -- (NYSE:
MANU) The world's leading football club, Manchester United yesterday
agreed a three year sponsorship with one of China's most prominent
banking groups, China Construction Bank (CCB).
As part of the agreement China Construction Bank will hold the rights
exclusively to produce the official Manchester United branded credit
card in mainland China.
This new partnership is the Club's first sponsorship with a Chinese
The CCB Manchester United Credit Card is set to be popular with the
Club's fans in China, offering them a range of exciting benefits
including various Club-related benefits and incentives. CCB will be
marketing the Manchester United Credit Card to its almost 102 million
personal banking customers in Mainland China.
Much like Manchester United CCB has accumulated many accolades,
receiving over 30 awards from renowned local and international
institutions in the first half of 2012.
Commenting on the partnership, Manchester United's Commercial
Director, Richard Arnold, said:
"We are very pleased to be partnering with China Construction Bank to
bring the official Manchester United Credit Card to China. Manchester
United has a huge following in China of 108 million. We know from our
visits there, including to Shanghai last summer, that our Chinese
followers have always been among the most supportive. Through our
relationship with CCB we hope not only to give fans an excellent
product, but also bring them closer to the Club they so passionately
"As China's fiscal and industrial strength continues to grow, it is
establishing itself as a leader in the global economy and the place
for businesses to invest. In 80 major cities in China CCB have almost
60% of all branches, making them the ideal partner to connect with
"Together with our TV and mobile partners, financial services
products give us tangible ways of providing real benefits to our fans
that enable them to establish a closer relationship with their
As one of the 'big four' banks in China, CCB employs over 320,000
employees and has almost 14,000 domestic branches, as well as
overseas branches in Frankfurt, Hong Kong, Johannesburg, New York,
Seoul, Singapore, Tokyo and Sydney.
About Manchester United
Manchester United is one of the most popular and successful sports
teams in the world, playing one of the most popular spectator sports
on Earth. Through our 135-year heritage we have won 60 trophies,
enabling us to develop the world's leading sports brand and a global
community of 659 million followers. Our large, passionate community
provides Manchester United with a worldwide platform to generate
significant revenue from multiple sources, including sponsorship,
merchandising, product licensing, new media & mobile, broadcasting
and match day.
Manchester United Ltd
+44 (0) 161 868 8427
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