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Volkswagen's "The Force" Named One of the Top 10 Auto


Volkswagen's "The Force" Named One of the Top 10 Auto Commercials of the Last 25 Years

Two Additional Volkswagen Ads Also Recognized in the "Top 10" by The One Club at 2013 North American International Auto Show

HERNDON, VA -- (Marketwire) -- 01/16/13 -- Volkswagen of America, Inc. was honored by The One Club at the North American International Auto Show in recognition of three of its advertisements, including 2011's "The Force," being named within the "Top 10" list of the best automobile commercials from the past 25 years.

The One Club is the world's foremost non-profit organization devoted to elevating creative work in the industry. One of advertising's most prestigious international awards competitions, the 10 best auto commercials were determined from over 60 award-winning entries, which included past One Club winners, and juried by a panel of over 70 top advertising creatives and journalists.

"'The Force's' presence on such a prestigious list is a testament to Volkswagen's uncompromising devotion to creativity," said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America. "We are honored by this recognition and look forward to building on Volkswagen's advertising legacy of creating human stories told simply in the years to come."

"The Force," whi ch featured the 2012 Passat and mini Darth Vader, became a pop culture phenomenon overnight when it premiered online prior to the Big Game in 2011. Named the top advertisement of 2011 by Adweek, the ad has over 55 million views on YouTube(R).

"The Force" was created by Volkswagen's creative Agency of Record, Deutsch LA. Last month, Volkswagen announced that it will advertise during the Big Game for the fourth consecutive year, with Deutsch LA as their creative partner.

Along with "The Force," two other Volkswagen ads made the top 10 list: "Milky Way," created by Arnold Worldwide, and "Lamp Post," created by BMP DDB United Kingdom.

About Volkswagen of America, Inc. Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Beetle, Beetle Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 610 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

CONTACT: Corey Proffitt 703.364.7672 Corey.Proffitt@VW.com

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