Volkswagen's "The Force" Named One of the Top 10 Auto Commercials of
the Last 25 Years
Two Additional Volkswagen Ads Also Recognized in the "Top 10" by The
One Club at 2013 North American International Auto Show
HERNDON, VA -- (Marketwire) -- 01/16/13 -- Volkswagen of America,
Inc. was honored by The One Club at the North American International
Auto Show in recognition of three of its advertisements, including
2011's "The Force," being named within the "Top 10" list of the best
automobile commercials from the past 25 years.
The One Club is the world's foremost non-profit organization devoted
to elevating creative work in the industry. One of advertising's most
prestigious international awards competitions, the 10 best auto
commercials were determined from over 60 award-winning entries, which
included past One Club winners, and juried by a panel of over 70 top
advertising creatives and journalists.
"'The Force's' presence on such a prestigious list is a testament to
Volkswagen's uncompromising devotion to creativity," said Tim
Mahoney, Chief Product and Marketing Officer, Volkswagen of America.
"We are honored by this recognition and look forward to building on
Volkswagen's advertising legacy of creating human stories told simply
in the years to come."
"The Force," whi
ch featured the 2012 Passat and mini Darth Vader,
became a pop culture phenomenon overnight when it premiered online
prior to the Big Game in 2011. Named the top advertisement of 2011 by
Adweek, the ad has over 55 million views on YouTube(R).
"The Force" was created by Volkswagen's creative Agency of Record,
Deutsch LA. Last month, Volkswagen announced that it will advertise
during the Big Game for the fourth consecutive year, with Deutsch LA
as their creative partner.
Along with "The Force," two other Volkswagen ads made the top 10
list: "Milky Way," created by Arnold Worldwide, and "Lamp Post,"
created by BMP DDB United Kingdom.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of
America, Inc. is headquartered in Herndon, Virginia. It is a
subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.
Volkswagen's operations in the United States include research and
development, parts and vehicle processing, parts distribution
centers, sales, marketing and service offices, financial service
centers, and its state-of-the-art manufacturing facility in
Chattanooga, Tennessee. Volkswagen is one of the world's largest
producers of passenger cars and Europe's largest automaker.
Volkswagen sells the Beetle, Beetle Convertible, Eos, Golf, Golf R,
GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan
vehicles through approximately 610 independent U.S. dealers. Visit
Volkswagen of America online at www.vw.com or media.vw.com to learn
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