Ford Brings Out Entire Showroom, Commercial Vehicles and EcoBoost for North American International Auto Show

 Ford Brings Out Entire Showroom, Commercial Vehicles and EcoBoost for North
                       American International Auto Show

PR Newswire

DETROIT, Jan. 16, 2013

DETROIT, Jan. 16, 2013 /PRNewswire/ --

  oFord presents its entire showroom for the 2013 North American
    International Auto Show (NAIAS), offering guests a good look at everything
    from the all-new 2013 Fusion midsize sedan to its F-Series trucks
  oTo help celebrate the 150^th anniversary of Henry Ford's birth, the
    company founder (played by a series of actors bearing an uncanny
    resemblance to Henry Ford) will walk guests around the exhibit, providing
    an audio tour that weaves the story of his life with a look at the modern
    Ford vehicle lineup and technological innovations such as EcoBoost^®
  oFord will feature its commercial vehicle story at this year's auto show,
    including the Transit family of vehicles, with a display of people who
    protect, serve and help those in need

All-new Fusions, Fiestas, Escapes and Transit vans share the stage with
muscular Mustangs, tough F-Series trucks and the rest of the freshest vehicle
lineup available on the Ford stand at this year's North American International
Auto Show (NAIAS).

More than 65 vehicles will grace the Ford exhibit this year, including a
Ford-based fire-rescue truck, a Gleaners mobile food pantry Transit Connect
and Ford Police Interceptors.

"The theme of this year's Ford stand is 'People Serving People,'" said Elena
Ford, director of Global Marketing, Sales and Service Operations. "The
everyday heroes who use these commercial vehicles will be a part of the
exhibit to share their experiences with guests."

Throughout the approximately 60,000-square-foot exhibit, Ford will showcase
power-revving and fuel-efficient EcoBoost^® engine technology, a Focus ST road
rally driving simulator, a Mustang Nation display, and ever-durable Ford
trucks along with several other demonstrations. The stand boasts the freshest
new vehicle lineup of any automaker, featuring EcoBoost engine technology
available on nine different nameplates.

Henry Ford as your guide
To help celebrate 150 years of the man who put the world on wheels, Henry Ford
– actually, an actor playing him – will guide guests around this year's Ford

Ford will start the tour near an original 1903 Model A, taking visitors
through his life history while showing them Ford's current lineup of vehicles.
The full Ford showroom will be on display, as well as commercial vehicles
including the all-new global Transit family.

Ford is the largest manufacturer in the global commercial vehicle segments
where it competes, and North America's best-selling commercial truck brand for
28 years. Ford is building on this leadership with introductions of the
all-new Ford Transit and Ford Transit Connect vans.

Transit full-size cargo van and wagon are expected to deliver best-in-class
fuel economy – averaging 25 percent better than today's E-Series – and the
segment's lowest operating costs. Customers can choose from three roof
heights, three body lengths, two wheelbases, and standard 3.7-liter V6,
3.5-liter EcoBoost or new 3.2-liter Power Stroke^® five-cylinder diesel

The all-new Ford Transit Connect compact van is available in two wheelbase
lengths and in XL and XLT trim series. Transit Connects deliver a 1,600-pound
payload, 130 cubic feet of cargo space, and have an available 2,000 pounds of
towing capacity. Transit Connect is expected to achieve at least 30 mpg on the
highway with its 1.6-liter EcoBoost engine.

Beyond its vehicle fleet and displays of technological innovations, Ford will
offer NAIAS guests several experiential opportunities.

Visitors will have the chance to produce an instant musical collage featuring
the words "Eco" and "Boost" backed by sound effects. This fun sound mash-up
will be shareable on social media networks instantly.

Taurus talent search
Guests interested in becoming a Taurus product specialist will be able to
audition by recording a video. Participants will be given a short script to
share via social media. Those with the highest number of "likes" will win the
title of Best in Show.

Blue Oval card
For the second year, the display will feature Ford's Blue Oval card, offering
visitors a more focused, personalized experience they can share with their
family and friends. Visitors can register online to receive a Blue Oval card,
which they can then use to access relevant content throughout their time on
the Ford stand.

About Ford Motor Company
Ford Motor Company (NYSE:F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit

SOURCE Ford Motor Company

Contact: Aaron Miller, +1-313-845-4467,
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