Brunei Economic Development Board Partners with Autodesk to Develop Country’s Media and Entertainment Industry

  Brunei Economic Development Board Partners with Autodesk to Develop
  Country’s Media and Entertainment Industry

Business Wire

BRUNEI -- January 16, 2013

Autodesk Inc., (NASDAQ: ADSK) a world leader in 3D design, engineering and
entertainment software, has signed a collaboration agreement with the Brunei
Economic Development Board (BEDB) to develop the country’s media and
entertainment industry. Autodesk will provide training and certification for
its media and entertainment solutions at Brunei’s Creative Arts Facilities

(left to right) Autodesk's Managing Director for ASEAN Region, V R Srivatsan
and Deputy CEO Dr. Abdu ...

(left to right) Autodesk's Managing Director for ASEAN Region, V R Srivatsan
and Deputy CEO Dr. Abdul Manaf Metussin of the Brunei Economic Development
Board exchange a signed agreement to work together to develop the Brunei media
and entertainment industry. Also seen is Mr. Daniel Leong, Senior Manager
Innovation and New Initiatives of BEDB. (Photo: Business Wire)

CRAFT, a BEDB initiative, was launched by Yang Mulia Dato Paduka Hj Ali Bin
Apong, Deputy Minister at the Prime Minister’s Office and Chairman of the
BEDB. Since March 2012, CRAFT has been involved in several capacity
development programs such as seminars and training workshops for students from
Institutes of Higher Learning as well as local industry players. CRAFT aims to
train at least 100 animators and multimedia developers in the next four years.

“I hope to see the creation of more multimedia companies in Brunei involving
local creative talents in regionally and even internationally acclaimed
multimedia projects. Reputable foreign multimedia companies would also be
attracted to set up in Brunei to collaborate on cross-border international
productions with our locals. Hopefully some of these projects could also
showcase Brunei’s unique culture and identity, such as an animation series
based on Brunei’s own folklore hero Nakhoda Manis,” said Dato Paduka Hj Ali.

Under the collaboration, Autodesk will provide capacity development programs
in three (3) phases for a period of 18 months. The programs will include
animation studio processes as well as training and certification in Autodesk
Entertainment Creation Suite Ultimate software which includes Autodesk Maya,
Autodesk 3ds Max, Autodesk MotionBuilder, Autodesk Mudbox, Autodesk Sketchbook
Designer and Autodesk Softimage. CRAFT participants will also have access to
Autodesk’s technical support for their Autodesk-based production pipeline.
Autodesk will introduce participants of CRAFT to its network of industry
players for potential learning and project opportunities.

“It is a matter of great pride for us to collaborate with BEDB for development
of the media and entertainment industry in Brunei,” said V. R. Srivatsan,
Autodesk ASEAN managing director. “With the development of CRAFT, the
multimedia landscape in Brunei is poised for strong growth and we are happy to
support this movement with our latest software for design engineering, media
and entertainment.”

About Autodesk

Autodesk, Inc., is a leader in 3D design, engineering and entertainment
software. Customers across the manufacturing, architecture, building,
construction, and media and entertainment industries—including the last 17
Academy Award winners for Best Visual Effects—use Autodesk software to design,
visualize, and simulate their ideas. Since its introduction of AutoCAD
software in 1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information about
Autodesk, visit

Autodesk, AutoCAD, Maya, Mudbox, MotionBuilder, Sketchbook, Softimage and 3ds
Max, are registered trademark of Autodesk, Inc., and/or its subsidiaries
and/or affiliates in the USA and/or other countries. Academy Award is a
registered trademark of the Academy of Motion Picture Arts and Sciences. All
other brand names, product names or trademarks belong to their respective
holders. Autodesk reserves the right to alter product and services offerings,
and specifications and pricing at any time without notice, and is not
responsible for typographical or graphical errors that may appear in this

© 2013 Autodesk, Inc. All rights reserved.

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The Brunei Economic Development Board
Hj Ideris Hj Ali
Senior Business Development Manager
Local Enterprise Development
Tel: +673 223 0111 ext 182
The Brunei Economic Development Board
Dk Sharifah Elia Baizura Pg Anak Baharul Alam
Assistant Manager
Innovations and Initiatives Division
Tel: +673 223 0111 ext 134
Autodesk Asia Pte Ltd.
Pinal Patil
PR Manager – ASEAN
Tel: +95 94504271
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