AXA Equitable Names Beth Pasciucco Head of Brand Management and Customer Experience

   AXA Equitable Names Beth Pasciucco Head of Brand Management and Customer
                                  Experience

PR Newswire

NEW YORK, Jan. 16, 2013

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- AXA Equitable Life Insurance Company
announces today that Beth Pasciucco joins the organization as managing
director and head of Brand Management and Customer Experience. 

(Photo: http://photos.prnewswire.com/prnh/20130116/NY43249 )

Pasciucco, a financial services industry marketing veteran, will lead brand
strategy, customer experience, advertising and marketing communications. She
also becomes a member of AXA Equitable's executive management group and the
Marketing and Communications leadership team.

The appointment reflects AXA Equitable's continued commitment to marketing and
communications as critical engines of growth, brand awareness, and customer
centricity.

"Beth will play a pivotal role as we continue defining our brand strategy and
customer experience as these are key elements behind the company's strategic
goals," said Amy Radin, chief marketing officer of AXA Equitable."She brings
a wealth of branding and marketing experience to AXA Equitable as well as many
distinguished years of service helping financial services companies grow."

Prior to founding Pasciucco Consulting, LLC, Beth served as chief marketing
officer, Global Wealth Management Group at Morgan Stanley, and was a member of
their Operating Committee. She was also managing director, director of
marketing for the Institutional Retirement business at Putnam Investments, and
was subsequently named Worldwide Partner and the director of global marketing
for Mercer Outsourcing. Beth held the most senior marketing position at
Fidelity Investments for Fidelity Personal Investments, managing retail
promotion to individual investors. Her career began on the ad agency side of
the business at Arnold Worldwide and predecessor firms, managing financial and
retail clients.

Pasciucco holds a B.A. in English from the College of the Holy Cross in
Massachusetts and is a member of the Board of Trustees for Next Step
Foundation, Cambridge, MA.

About AXA Equitable
In business since 1859, AXA Equitable Life Insurance Company (NY, NY) is a
leading financial protection company and one of the nation's premier providers
oflife insurance,annuity, and financial products and services. The company's
products and services are distributed to individuals and business owners
through its retail distribution channel, AXA Advisors, LLC (member FINRA,
SIPC) and to the financial services market through its wholesale distribution
channel, AXA Distributors, LLC. Find AXA Equitable onFacebookandTwitteror
visit the company's multi-media newsroomThe Source @ AXA Equitable.

AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA
Group, a worldwide leader in financial protection strategies andwealth
management, a worldwide leader in in insurance and asset management, with 101
million clients in 57 countries as of December 31, 2011."AXA Group" refers to
AXA, a French holding company for an international group of insurance and
financial services companies together with its direct and indirect
consolidated subsidiaries. For more information, visitwww.axa-equitable.com.

SOURCE AXA Equitable

Website: http://www.axa-equitable.com
Contact: Discretion Winter, +1-212-314-2968,
discretion.winter@axa-equitable.com
 
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