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Disney Infinity Invites Players into All-New Gaming Universe with Unmatched Creative Possibilities

  Disney Infinity Invites Players into All-New Gaming Universe with Unmatched
  Creative Possibilities

     For the First Time, Disney and Pixar Animation Studios’ Most Popular
        Characters Come Together in a Magical Storytelling Experience

Business Wire

BURBANK, Calif. -- January 15, 2013

Disney Interactive today unveiled its most ambitious gaming initiative ever,
Disney Infinity. This all new game platform unlocks the freedom to create
stories and play experiences starring beloved characters from The Walt Disney
Company and Pixar Animation Studios. Disney Infinity allows players to both
experience original adventures in some of their favorite Disney and Pixar
worlds and to build their own worlds using the power of their imagination.

Disney_Pixar Compilation Image (Photo: Business Wire)

Disney_Pixar Compilation Image (Photo: Business Wire)

“Disney Infinity introduces a new way to interact with the best of Disney on
one game platform, both now and in the future," said John Pleasants,
co-president, Disney Interactive. “With this innovative approach to gaming,
Disney Infinity will bring to life new characters, stories and environments
from The Walt Disney Company over time in a way that will delight fans and
gamers alike.”

In a way that only Disney can, Disney Infinity integrates collectible
character figures that come to life in the game. These figures provide
experiences that are true to these characters and stories, as well as the
opportunity to bring characters from various Disney and Pixar films to play
together in a virtual “Toy Box.” This all-new game universe will launch in
June across all consoles and will have a phased roll out across mobile and
online devices throughout 2013.

Throughout each story-driven experience, called a “Play Set,” players will
solve challenging puzzles, battle enemies and explore iconic locations from
famous Disney properties, while collecting unique characters, vehicles, and
gadgets from each world and saving them to a virtual “Toy Box.” Players can
access their “Toy Box” and build and customize their own unique virtual world
using their favorite characters, vehicles, settings and accessories. Disney
Infinity allows players the opportunity to share these unique creations in the
“Toy Box” mode with friends both online and off.

The Disney Infinity Platform includes:

  *Disney Infinity Interactive Pieces – Initially a line of 40 collectible
    interactive pieces will be introduced that allow players to expand and
    customize their play experiences.
  *Disney Infinity Interactive Character Figures – Seventeen character
    figures will allow players to experience a variety of their favorite
    characters in true to property experiences and in “Toy Box” mode.
  *Disney Infinity Base – When figures are placed on the Infinity base, they
    unlock the world and play experiences of Disney Infinity.
  *Disney Infinity Power Discs  – Interactive discs can be placed on the
    Infinity base to power up characters and “Toy Box” with unique powers,
    customizations and gadgets.

“Disney Infinity combines prominent Disney and Pixar characters and scenarios
in a way that mimics how kids play in real life,” said John Blackburn, vice
president and general manager, Avalanche Software. “With our platform’s unique
gameplay mechanics and innovative approach to user generated content within
the “Toy Box” mode, Disney Infinity will spark imaginations and provide
endless hours of fun and creativity.”

Development for Disney Infinity is being led by Disney Interactive and
Avalanche Software. The game currently is unrated by the ESRB. For additional
information, please visit www.disney.com/Infinity and
youtube.com/disneyinfinity, join the Disney Infinity Facebook Community
(Facebook.com/disneyinfinity) and follow us on Twitter
(twitter.com/disneyinfinity).

The Disney Infinity base has not been authorized as required by the rules of
the Federal Communications Commission. This device is not, and may not be,
offered for sale or lease, or sold or leased, until authorization is obtained.

Disney Interactive

Disney Interactive, one of the world’s largest creators of high-quality
interactive entertainment across all platforms, is the part of The Walt Disney
Company responsible for the global creation and delivery of interactive
entertainment, multi-platform video games, and family-focused content across
all current and emerging digital media platforms. Disney Interactive produces
and distributes a broad portfolio of content from Disney Interactive Games and
Disney Interactive Media. Products and content released and operated by Disney
Interactive include blockbuster mobile, social and console games, online
virtual worlds, #1 kid’s entertainment destination Disney.com and the #1
Family/Parenting portfolio on the Web.

Disney Interactive is the interactive entertainment part of The Walt Disney
Company (NYSE: DIS).

FOR PRESS ASSETS, PLEASE VISIT:

https://disasperana.disney.com
User name: infinity_pr
Password: W@lt6767

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http://www.businesswire.com/multimedia/home/20130115006609/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50531655&lang=en

Contact:

MEDIA CONTACTS:
Disney Interactive
Michelle Schroder, 310-402-9333
michelle.x.schroder@disney.com
or
Sunny Ing Antonio, 818-931-3954
sunny.ing@disney.com
 
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