Michelin Challenge Design™ Announces 2014 Theme

               Michelin Challenge Design™ Announces 2014 Theme

Driven/Undriven: The Duality of Tomorrow's Automobiles

PR Newswire

DETROIT, Jan. 15, 2013

DETROIT, Jan. 15, 2013 /PRNewswire/ --Michelin today announced the theme for
its 2014 Michelin Challenge Design™ competition; Driven/Undriven: The Duality
of Tomorrow's Automobiles. For the challenge, participants are asked to
explore the human connection to a vehicle and address the potential of
autonomous motoring, as it opens new possibilities in automotive design.

(Logo: http://photos.prnewswire.com/prnh/20130115/CL41590LOGO )
(Logo: http://photos.prnewswire.com/prnh/20040818/MICHELIN )

Participants in the 2014 Michelin Challenge Design™ are encouraged to design a
vehicle of the future with features and capabilities to engage drivers both in
an "Undriven" autonomous mode and a "Driven" driver-controlled mode.

"The strength of the Michelin Challenge Design competition is its ability to
explore themes within the automotive industry that have the potential to
affect vehicle and tire design worldwide," said John Moloney, vice president
of original equipment marketing, Michelin North and South America. "We
continue to be surprised and delighted by the caliber of work that comes
through this program and are excited about what the 2014 theme will bring."

With expected increases in populations, vehicles and traffic demands, vehicle
autonomy is emerging as an essential component of future mobility systems.
City planners and automotive system designers expect the car of the future
will require some method of autonomous control to keep city traffic flowing.

In addition, the emotional connection with one's vehicle has traditionally
been as closely tied with driving as with the sense of freedom that vehicle
ownership has delivered to generations. Now, Michelin challenges program
entrants to explore how a vehicle can be designed to operate autonomously,
while also creating an emotional connection through a "driven" mode.

Now in its twelfth year, the annual Michelin Challenge Design™ competition
encourages aspiring designers from around the world to focus on design as it
relates to a theme or an emerging trend in the automotive industry. The
program is seeking exciting and passionate designs that employ innovative
vehicle architecture and interactive technologies, without compromising
functionality, safety or comfort.

The entry process and more information can be found at
www.michelinchallengedesign.com. Final submissions are due June 1, 2013.

Dedicated to the improvement of sustainable mobility, Michelin designs,
manufactures and sells tires for every type of vehicle, including airplanes,
automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and
motorcycles. The company also publishes travel guides, hotel and restaurant
guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin
North America (www.michelinman.com) employs more than 22,000 and operates 18
major manufacturing plants in 16 locations.

For more information, visit www.michelinchallengedesign.com.

SOURCE Michelin North America

Website: http://www.michelinmedia.com
Contact: Lynne Fowler, Michelin North America, Inc., office: +1-864-458-6365,
mobile: +1-864-561-9914, lynne.fowler@us.michelin.com; or Stephanie Brinley,
EMC Strategic Communications, office: +1-248-816-0108, mobile:
+1-248-703-8172, stephanie@emcstrategic.com
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