2013 North American Car And Truck Of The Year Winners Feature Advanced Steel Technologies

 2013 North American Car And Truck Of The Year Winners Feature Advanced Steel

Winners highlight lightweighting and safety benefits of advanced high-strength

PR Newswire

DETROIT, Jan. 15, 2013

DETROIT, Jan. 15, 2013 /PRNewswire/ --The Steel Market Development Institute
(SMDI), a business unit of the American Iron and Steel Institute (AISI), is
starting 2013 with two exciting steel success stories. The 2013 North American
Car and Truck/Utility of the Year (NACTOY) award winners, the Cadillac ATS and
Dodge Ram 1500, both feature an extensive amount of advanced high-strength
steels (AHSS). The winners were announced during a news conference held
January 14 at the North American International Auto Show in Detroit.

According to Cadillac, the all-new lightweight, rear-wheel-drive architecture
of the ATS boosts one of the lowest curb weights in its segment, weighing less
than 3,400 pounds. Helping in the lightweighting effort, is the vehicle's
steel-intensive body-in-white, which applies an excellent assortment of dual
and multiphase AHSS grades. It also features Cadillac's first five-link
independent rear suspension using lightweight, high-strength steel (HSS) and
efficient straight link designs.

The 2013 Dodge Ram 1500 incorporates a newly designed frame that applies
various steel grades, including an array of AHSS, while maintaining overall
strength and durability. According to Dodge, the Ram 1500 frame benefits from
a weight reduction of up to 30 pounds and the front rails feature 20 percent
increased yield strength from the use of HSS.

"By modifying steel's unique microstructure, Cadillac and Dodge engineers were
able to fine-tune the material to ensure its weight, strength and formability
precisely matched their specific design requirements," Ron Krupitzer, vice
president, automotive applications for SMDI, said. "The Steel Market
Development Institute applauds their use of advanced steel grades and
congratulates both companies on this noteworthy accomplishment."

According to the NACTOY Organizing Committee, the winning vehicles were judged
and selected by a jury of 49 automotive journalists from the United States and
Canada who represent magazines, television, radio, newspapers and websites.
The awards are designed to recognize the most outstanding new vehicles of the
year. Jurors evaluate the vehicles on factors including value, innovation,
handling, performance, safety and driver satisfaction. Eligibility
requirements dictate that the vehicles up for considering must be new or
substantially revised for 2013 and be available for sale in North America.

AISI serves as the voice of the North American steel industry in the public
policy arena and advances the case for steel in the marketplace as the
preferred material of choice. AISI also plays a lead role in the development
and application of new steels and steelmaking technology. AISI is comprised of
25 member companies, including integrated and electric furnace steelmakers,
and 125 associate members who are suppliers to or customers of the steel
industry. AISI's member companies represent over three quarters of both U.S.
and North American steel capacity.

SMDI grows and maintains the use of steel through strategies that promote
cost-effective solutions in the automotive, construction and container
markets, as well as for new growth opportunities in emerging steel markets.
For more news or information, visit www.autosteel.org or follow us on twitter
at www.twitter.com/smdisteel.

SMDI automotive investors include:

  oAK Steel Corporation
  oArcelorMittal Dofasco
  oArcelorMittal USA LLC
  oNucor Corporation
  oSeverstal North America
  oThyssenKrupp Steel USA, LLC
  oUnited States Steel Corporation

SOURCE Steel Market Development Institute

Website: http://www.autosteel.org/
Contact: Deanna Lorincz, +1-248-945-4763, dlorincz@steel.org, or Jennifer
Greenfelder, +1-248-945-4767, jgreenfelder@steel.org
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