Voting Begins for the Most Inspiring Mural in Jose Cuervo's "Tradicional Mural Project"

Voting Begins for the Most Inspiring Mural in Jose Cuervo's "Tradicional Mural

Leading Global Tequila Brand Showcases Original Murals from Ten Finalists to
Award $15,000 Grants for Winning Artist and Local Arts Organization

PR Newswire

NEW YORK, Jan. 15, 2013

NEW YORK, Jan. 15, 2013 /PRNewswire/ --Jose Cuervo Tradicional -- Mexico's
No. 1 super-premium tequila with the same recipe used in Cuervo's original
tequila in 1795 – has officially opened the voting phase to select the most
inspiring mural in the Tradicional Mural Project. The nationwide program,
inspired by the influence of Latino heritage, showcases 10 original murals
created by legal drinking age artists from across the United States, and
invites consumers to vote through February 28th, 2013 at

(Photo: )

The artist and mural with the most votes will receive a $15,000 grant as well
as a $15,000 donation to a local organization in the region they represent, on
behalf of Jose Cuervo Tradicional. All consumers 21 years of age and older
will be eligible to vote at the Jose Cuervo Tradicional Mural Project's
Facebook page at from January 15 through
February 28. Only votes received at the Jose Cuervo Tradicional Mural
Project's Facebook page during this time period will determine which of the 10
finalists will win. The grand prize winner will be announced in March 2013.

The 10 artists, selected on the basis of submitted art portfolios and a
personal essay, were given thirty days to complete their murals, which were
unveiled at an exclusive event in Chicago in November 2012. Each mural
explored Latino themes around music, education and family that help paint the
nation's cultural melting pot through a range of traditional and contemporary
painting styles. All 10 murals will be showcased in a prominent artistic venue
later in the year.

The National Association of Latino Arts and Cultures (NALAC) has been serving
as a consultant for the Jose Cuervo Tradicional Mural Project to increase
visibility for the contest within the arts community. As part of this arts
consultancy, NALAC will continue to work with Jose Cuervo Tradicional across
each phase of the program to engage artists, Latino communities and nonprofit

Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in
moderation and designating a driver or taking public transportation.

About Jose Cuervo
Jose Cuervo is the largest producer of tequila throughout Mexico and around
the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial
Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose
Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado and
Silver, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo
Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita
Mix. For more information, visit

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo
North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the
world's leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, wines and beer categories. These
brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo,
Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling
Vineyards wines. Diageo is a global company, trading in more than 180
countries around the world. The company is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands and performance, visit us at
For our global resource that promotes responsible drinking through the sharing
of best practice tools, information and initiatives, visit

When enjoying this product, and all its products, Diageo reminds its adult
consumers to drink responsibly. As the world's largest spirits, wine and beer
company, Diageo is committed to social responsibility and the responsible
marketing of its brands. The Diageo Marketing Code is one of the most
stringent in the industry. Diageo is a founding member and major supporter of
The Century Council, a not-for-profit organization whose programs are designed
to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.

SOURCE Jose Cuervo Tradicional

Contact: Claudia Mejia-Haffner, JeffreyGroup, +1-212-620-4100 Ext. 312,; Jim Sias, Diageo, +1-646-223-2305,
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