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Harley-Davidson Freedom Jacket Journeys Thousands Of Miles In One Year To Unite Independents Around The World



  Harley-Davidson Freedom Jacket Journeys Thousands Of Miles In One Year To
                     Unite Independents Around The World

Fans Near and Far Tell Incredible Stories of Freedom and Adventure through a
Single Leather Jacket as it Travels the Globe for Harley's 110th Anniversary
Celebration

PR Newswire

MILWAUKEE, Jan. 15, 2013

MILWAUKEE, Jan. 15, 2013 /PRNewswire/ -- In August 2012, Harley-Davidson fans
around the world kicked off a year-long celebration of the company's 110^th
Anniversary. Over the course of an entire year, millions of fans across 11
countries and six continents are celebrating their shared passion for freedom,
self-expression, epic adventure, and the stories that unite them.

As part of the year-long celebration, Harley-Davidson has enlisted individuals
from all over the world to take a single black leather jacket – the 'Freedom
Jacket' – on an adventure and to share their stories online. The Freedom
Jacket will pass from rider to rider and visit dozens of iconic destinations
in all corners of the globe, collecting their stories before coming home to
Milwaukee for the final celebration, Aug. 29 – Sept. 1, and for display at the
Harley-Davidson Museum.

"The Freedom Jacket represents one of the most elemental, yet powerful truths
of what it means to be a Harley-Davidson rider," said Harley-Davidson's Chief
Marketing Officer Mark-Hans Richer. "A leather jacket is like a rider's soul –
every pin, scratch, scrape and patch is a visual marker of your journey and
becomes part of your identity and the stories you tell."

The Freedom Jacket was born last August when Richer wore a simple Harley
leather jacket during an epic ride across the Tibetan Plateau in China to help
kick-off the 110^th Anniversary. At a stop along the ride, Richer asked a
local Chinese man, who was working painting road markers, to paint something
on the jacket to symbolize what he thought about Harley-Davidson. The man
painted the Chinese character for "freedom."

Since then, the Freedom Jacket has been worn by passionate enthusiasts who've
traveled to destinations around the world, including the foothills of the Alps
in Faaker See, Austria for European Bike Week; the highways of Mexico; Rio de
Janeiro, Brazil; and even the starting line of the NHRA Pro Stock finals in
Pomona, CA.  In the coming months, the Freedom Jacket will journey to
destinations both on and off the beaten path, including official
Harley-Davidson 110^th Anniversary events planned in India, Australia, New
Zealand, South Africa and Rome.

Fans can explore the inspiring videos, photos and stories of those who have
worn the Freedom Jacket by visiting www.h-d.com/110jacket, the company's
Facebook page (Facebook.com/Harley-Davidson), Twitter handle
(@harley-davidson) or via the hashtag #FreedomJacket. 

Harley-Davidson is also inviting fans to share stories about their own
journeys via the 110^th Anniversary website.  On January 22, the company will
launch a unique online app that allows fans to create a personalized version
of the 110^th Anniversary "110 Years of Freedom" graphic with photos of their
own epic adventures which will be featured on Harley-Davidson's Facebook page
and other online channels.  The company is also allowing fans the opportunity
to create their own 110^th Anniversary pages within the site to share their
experiences with the world.

"The 110^th Anniversary is, first and foremost, a celebration of our fans, so
it's only natural that user-generated content would be at the forefront of our
efforts," added Richer.

Harley-Davidson is planning to reveal several other exciting details related
to the 110^th Anniversary in the coming weeks, including announcing headlining
talent for the Rome and Milwaukee celebration events, as well as sharing
upcoming Freedom Jacket adventures.  Tickets for the 110^th Anniversary
celebration in Milwaukee are currently on sale at www.ticketmaster.com.

About the Harley-Davidson 110^th Anniversary

The Harley-Davidson 110^th Anniversary is a year-long, global celebration
connecting millions of Harley-Davidson fans across the globe united by a
common bond and shared passion for freedom, self-expression and epic
adventure.  Included in the official 110^th Anniversary calendar are 12
different 110^th Anniversary experiences that Harley-Davidson will bring to
existing motorcycle events in global markets throughout September 2013.  The
events span 11 countries on six continents and will be capped by two main
celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day
weekend.

Harley-Davidson fans are invited to learn more about the 110^th Anniversary
and join the celebration online where they can share videos, images and
experiences on Facebook, Twitter with the hashtag #HD110, and at
www.h-d.com/110. 

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring
motorcycles and offers a complete line of Harley-Davidson motorcycle parts,
accessories, riding gear and apparel, and general merchandise. For more
information, visit Harley-Davidson's website at www.harley-davidson.com.

SOURCE Harley-Davidson Motor Company

Website: http://www.harley-davidson.com
Contact: Amy Nadler of Weber Shandwick, +1-312-988-2031,
anadler@webershandwick.com; or Amanda Lee of Harley-Davidson Motor Company,
+1-414-343-4105, amanda.lee@harley-davidson.com
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