Middle Schools Win with San Diego Energy Challenge

              Middle Schools Win with San Diego Energy Challenge

PR Newswire

SAN DIEGO, Jan. 15, 2013

SAN DIEGO, Jan. 15, 2013 /PRNewswire/ --San Diego Gas & Electric (SDG&E) and
Simple Energy announced today the three winning schools in the San Diego
Energy Challenge school competition. The San Diego Energy Challenge contest
gave SDG&E customers in the San Diego Unified School District (SDUSD)
boundaries the chance to compete on behalf of their chosen SDUSD middle school
to win cash grants. Participating customers earned points for their school of
choice by saving energy on Reduce Your Use days and getting members of their
community to sign up and support their team.

The grand prize winner was Albert Einstein Middle School, which was successful
in enrolling the equivalent of 69 percent of their student population to
compete on their team by saving energy, and received a $15,000 grant. Pacific
Beach Middle School won first prize and received $5,000, and second prize went
to Creative Performing Media Arts, receiving $3,000.

"We are grateful to SDG&E and Simple Energy for supporting our middle schools
with such a unique and innovative program," said San Diego Unified School
District Superintendent Bill Kowba. "The San Diego Energy Challenge school
competition provided not only the opportunity for schools to earn much-needed
funding, it also provided students with the opportunity to promote the
importance of saving energy. Congratulations to the winning schools."

"We're proud that by saving energy in a fun and interactive competition,
participating customers were able to reduce their energy use on Reduce Your
Use days," saidCaroline Winn, SDG&E's vice president of customer services and
chief customer privacy officer. "Because of the smart meters now in place,
we're continuing to find creative new ways for our customers to engage with
their energy usage data and save money."

The San Diego Energy Challenge uses Simple Energy's "Social, Fun, and Simple"™
online game platform to encourage customers to save energy through friendly
competition with their friends and neighbors. This innovative program earned
backing from the Department of Energy (DOE), and SDG&E was awarded DOE funding
to run the program.

"The San Diego Energy Challenge shows that by framing energy savings as a
competition we can motivate people to save a lot of energy," said Yoav
Lurie,CEO of Simple Energy. "Layering on rewards and the opportunity to help
a local school makes it even more effective. We're inspired by how much energy
San Diegans are saving."

In addition to SDG&E giving away approximately $26,500 in prizes to San Diego
area middle schools, participating customers that live within the SDUSD
boundary were able to win individual prizes such as a tablet computer or gift
cards through a drawing for being one of the day's top savers.

Now moving into its next phase, the San Diego Energy Challenge will continue
to engage customers with their energy data and incentivize energy savings with
individual prizes through February 2013.

SDG&E is a regulated public utility that provides safe and reliable energy
service to 3.4 million consumers through 1.4 million electric meters and more
than 840,000 natural gas meters in San Diego and southern Orange counties.The
utility's area spans 4,100 square miles.SDG&E is committed to creating ways
to help our customers save energy and money every day.SDG&E is a subsidiary
of Sempra Energy (NYSE: SRE), a Fortune 500 energy services holding company
based in San Diego.

Simple Energy uses social game mechanics to change how people save energy and
how utilities engage their customers. Simple Energy's customer engagement
platform and applications combine leading behavioral science research and
social game mechanics that encourage energy efficiency. Participants in Simple
Energy programs compare their real energy usage with their friends and
neighbors, making energy efficiency social, fun, and simple.

(Logo: http://photos.prnewswire.com/prnh/20110106/MM26476LOGO)

SOURCE San Diego Gas & Electric (SDG&E)

Website: http://www.sdge.com
Website: http://www.simpleenergy.com
Contact: Erin Coller, San Diego Gas & Electric, +1-877-866-2066, www.sdge.com,
Twitter: @sdge, or Jill Thompson, Simple Energy, +1-720-438-8289,
jthompson@Metzger.com, Twitter: @SimpleEnergy
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