Canon U.S.A. to Sponsor the 2013 Sundance Film Festival

  Canon U.S.A. to Sponsor the 2013 Sundance Film Festival

Business Wire

PARK CITY, Utah -- January 15, 2013

Canon U.S.A. Inc., a leader in digital imaging solutions, announced today that
they will support the Sundance Institute as a Sustaining Sponsor of the 2013
Sundance Film Festival. Held in Park City, Utah from January 17-27, 2013, the
Sundance Film Festival is the premier showcase of independent film with a
slate of 200 feature films, documentaries, shorts, New Frontier films,
installations, performances, panel discussions and music events attended by an
estimated 50,000 people.

Among the slate at this year’s Sundance Film Festival are Lucy Walker’s
documentary The Crash Reel and Sean Fine’s film Life According to Sam, both
shot with the Cinema EOS C300. Additionally, a few of the other projects to be
screened at the Festival that were shot using Canon products include A River
Changes Course, Blood Brother, Catnip: Egress to Oblivion, Dirty Wars, The
Roper, and Who Is Dayani Crystal?

As a Sustaining Sponsor of the 2013 Sundance Film Festival, Canon will offer
filmmakers the opportunity to touch and try a lineup of its Cinema EOS
professional products, including the Cinema EOS C500 4K Digital Cinema Camera,
Cinema EOS C300 Digital Cinema Camera, Cinema EOS C100 Digital Video Camera,
EOS-1D C4K DSLR Cinema Camera, as well as the EOS 5D Mark III DSLR Camera and
select Canon lenses, including the brand new CN-E14mm T3.1 L F and CN-E135mm
T2.2 L F lenses. These products—designed to offer storytellers a new set of
tools for capturing compelling visuals and emotional reality on screen—will be
on display from Thursday, January 17 - Saturday, January 19, 2013 outside of
the Film Office at Festival Headquarters located at the Park City Marriott
(1895 Sidewinder Dr).

Canon will also host the “Canon Celebrates Cinematography” cocktail event on
Sunday, January 20, 2013 from 6 p.m. – 9 p.m. at 614 Main St. Hosted by
cinematographer Russell Carpenter, ASC (Jobs) and director/producer R.J.
Cutler (The World According to Dick Cheney), the event will bring together
established and emerging filmmakers, producers, and talent to honor and
recognize the work of the cinematographers of the 2013 Sundance Film Festival.
The event will also feature a special partnership between Variety and Canon to
recognize Festival cinematographers through the capture of cinematographer
portraits to be shared on

Lastly, Canon will present a special presentation “Canon Spotlights
Cinematography” at the New Frontier Microcinema at The Yard (1251 Kearns Blvd)
on Monday, January 21 from 3 p.m. - 4:30 p.m. This event is free and open to
Festival Credential holders and the public as space allows. The afternoon will
feature a special screening of shorts created with groundbreaking Cinema EOS
Technology, including:

  *Bart – Directed by Richard Landes and cinematography by Peter Simonite
    The big screen premiere of the narrative short shot on the new Cinema EOS

  *The Nightshift Belongs to The Stars – Directed by Edoardo Ponti and
    cinematography by Ferran Paredes
    A short film based on an original story by Erri De Luca and shot on the
    Cinema EOS C300

  *Man & Beast – Directed by Dante Ariola and cinematography by Jeff
    Inspired by true life events, the short was filmed in 4K resolution with a
    Cinema EOS C500

Immediately following the screening, Canon Film and Television Production
Advisor Tim Smith will moderate an in depth discussion with Peter Simonite and
Edoardo Ponti, as well as cinematographers Andre Lascaris (Ron & Bryce Dallas
Howard's when you find me) and Alex Buono (Saturday Night Live) about their
filmmaking process and how Cinema EOS products helped to bring their stories
to life.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $45.6 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2011† and is one of Fortune Magazine's World’s
Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting

†Based on weekly patent counts issued by United States Patent and Trademark

All referenced product names, and other marks, are trademarks of their
respective owners.


Canon U.S.A. Web site:
For sales information/customer support:
Canon U.S.A., Inc.
Len Musmeci, 516-328-4884
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