Janrain Raises $33 Million to Drive Social Identity Capture and

Janrain Raises $33 Million to Drive Social Identity Capture and User
Engagement for Leading Online Brands 
Funding to Help Recognized Industry Leader Continue to Reinvent How
Companies Interact With Online Consumers 
PORTLAND, OR -- (Marketwire) -- 01/15/13 --  Janrain, the leading
provider of user management solutions for the social web, today
announced that it has secured $33 million in funding from Millennium
Technology Value Partners, Split Rock Partners, Epic Ventures and
salesforce.com, as well as existing investors Emergence Capital, RPM
Ventures, DFJ Frontier and Anthem Venture Partners. The funding will
enable Janrain to continue its rapid revenue, customer and user
profile growth; revenues more than doubled in 2012 and the company's
platform now captures and stores 300% more unique social profiles per
month than it did at the beginning of the year for leading brands
such as Philips, Channel 4 in the UK, Dr Pepper Snapple Group and
New investor Millennium Technology Value Partners led the financing
and Millennium's Dan Borok is joining Janrain's Board of Directors.
"As an investor in leading social media companies, we recognized that
Janrain is the clear frontrunner in online user management for global
brands," said Dan. "Janrain has a proven ability 
to help companies
leverage social media to better acquire, engage and understand their
customers. It also has the technology, partners and customers to
revolutionize the online user experience. Millennium is excited about
all that Janrain offers today as well as the team's vision for the
Since 2008, Janrain customers have been able to use social login to
better understand their website users. The company's Janrain User
Management Platform (JUMP) provides a single, unified view of users
across multiple online properties and social identities. The third
and latest generation of its industry-leading user management
solution is the first to integrate profile data with a broad array of
component technologies such as email marketing tools, ecommerce
platforms and personalization engines.  
"Janrain not only helps us acquire more customers, it also makes us
better marketers," said Robert Stone, Director of Interactive &
Emerging Media, Dr Pepper Snapple Group. "The company has mastered
the true value of social login, providing the central platform to
capture, integrate and leverage social profile data to better
understand and engage in meaningful 1:1 interactions with our online
JUMP delivers a comprehensive profile capture, storage and management
solution that spans from social login and site registration, to
social sharing and single sign-on. Janrain enterprise customers are
steadily expanding deployments to incorporate advanced components
such as social profile data storage and social graphs to create
target and personalization opportunities for both real-time and
future online experiences based on a user's declared interests and
"It's a very exciting time for Janrain, our investors and customers
as we enter the next phase of social login and user management," said
Larry Drebes, CEO of Janrain. "I cannot imagine another company other
than Janrain with the pieces in place to forge ahead. This funding
will help us accelerate the execution of our strategy to transform
the ways that companies interact with their online consumers." 
For more information on the Janrain User Management Platform, visit
About Janrain
 The Janrain User Management Platform (JUMP) helps
organizations succeed on the social web by providing leading
technology to leverage the popularity of social networks and
identities for user acquisition, engagement, and enhanced customer
intelligence. Our solutions, including social login, social sharing,
social profile data collection and storage, access to the social
graph, and digital strategy services, improve the effectiveness of
online marketing initiatives for leading brands like Fox, Universal
Music Group, Whole Foods, MTV, Purina, Samsung and Dr Pepper. Founded
in 2005, Janrain is based in Portland, Oregon. For more information,
please call 1-888-563-3082 or visit www.janrain.com and follow
About Millennium Technology Value Partners  
Over the last decade, Millennium has been a pioneer, innovator, and
leader in developing institutional-quality alternative liquidity
programs for companies and shareholders in the venture capital
ecosystem, partnering with the world's leading technology companies
to design investment structures that foster long-term growth. In
addition to its leadership in secondary investing, Millennium
actively plays the role of "Lifecycle Capital Partner" to great
companies, providing a flexible mix of primary growth capital,
venture debt, acquisition financing and other creative capital
solutions that help to drive growth throughout a company's entire
The firm has made more than 300 investments in leading technology
companies that include Facebook (FB), Twitter, Zappos (AMZN), Chegg,
Lookout, Tellme (MSFT), RigNet (RNET), Good Technology, BeachMint,
HauteLook (JWN), Tumblr, ETF Securities, Tremor Video, LegalZoom,
Wayport (T), NetSpend (NTSP), iPass (IPAS), Airvana (acquired by SAC
Capital), HootSuite, ID Analytics (LOCK), ArcSight, PlaySpan (V),
Alibaba.com, Epocrates (EPOC), and many others. The firm's portfolio
companies have achieved 14 IPO and M&A events over the last three
Based in New York City, Millennium is led by its founding partners
Sam Schwerin and
 Dan Burstein. For more information, visit:
Jeff Denenholz
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