Market Snapshot
  • U.S.
  • Europe
  • Asia
Ticker Volume Price Price Delta
DJIA 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 2.54 0.14%
NASDAQ 4,095.52 9.29 0.23%
Ticker Volume Price Price Delta
STOXX 50 3,155.81 16.55 0.53%
FTSE 100 6,625.25 41.08 0.62%
DAX 9,409.71 91.89 0.99%
Ticker Volume Price Price Delta
NIKKEI 14,516.27 98.74 0.68%
TOPIX 1,173.37 6.78 0.58%
HANG SENG 22,760.24 64.23 0.28%

EmergingGrowth.com Reports on As Seen on TV, Positioned for Growth With eDiets.com Merger



   EmergingGrowth.com Reports on As Seen on TV, Positioned for Growth With
                              eDiets.com Merger

  PR Newswire

  MIAMI, Florida, January 15, 2013

MIAMI, Florida, January 15, 2013 /PRNewswire/ --

EmergingGrowth.com, a leading digital financial media company, Reports on the
As Seen on TV, eDiets.com Merger.  The discussion also Includes, Nutrisystem,
Weight Watchers, HSN Inc., ValueVision Media, and Medifast, Inc.

Feature your company on EmergingGrowth.com.  Visit EmergingGrowth.com to find
out how.  

As Seen on TV (OTCBB: ASTV) is a direct marketing company that identifies,
develops, and markets consumer products for global distribution.  The
company's primary distribution channels are TV, Internet, and retail.  

As Seen on TV is the creation of Kevin Harrington, a pioneer of the
infomercial industry and one of the original investors on the ABC television
series Shark Tank .  Harrington created ASTV to capitalize off the experience
of its management team.  Combined, it's been responsible for over 500
infomercials with revenues of more than $4 billion.  

In a nutshell, inventors submit products for ASTV to review.  If the product
has potential, the company obtains the marketing and distribution rights with
the inventor receiving royalties.  The product is then marketed using direct
response sales (such as infomercials), live-shop TV venues QVC, HSN, Inc.,
(NASDAQ: HSNI), and a web based outlet for the company, AsSeenOnTV.com

ASTV, with its huge amount of expertise, has the ability to generate buzz
around just about any kind of product.  However, some products are better than
others for truly capturing the attention of the consumer.

That's exactly why the company recently entered into an agreement to merge
with eDiets.com

eDiets.com develops internet-based diet and fitness programs to consumers and
businesses.  The company offers digital subscription-based plans according to
an individual's weight goals, food, and cooking preferences.  Plus, it
provides weight loss oriented meal delivery services, along with interactive
online information, communities, and message boards.

eDiet's weight-loss programs are advantageous to consumers due to their
personalized nature.  Essentially, the company offers end-to-end nutrition
solutions strategically tailored to meet specific goals for its customers.

Here's the thing...

Despite the popularity of weight loss programs, eDiets hasn't been able to
reach the heights of competitors such as Nutrisystem (NASDAQ: NTRI) or Weight
Watchers (NYSE: WTW).  A large part of the company's issues were related to
marketing.   eDiet has traditionally focused on print media, short-form TV
spots, and the Internet to gain customers.

In the end result, some of the company's immediate competitors are ValueVision
Media (NASDAQ: VVTV) and MediFast (NYSE: MED).

And while the official closing of the merger won't occur until sometime in the
first quarter of 2013, the companies wasted no time in getting started on an
aggressive ad campaign.  In fact, ASTV and eDiet struck an agreement with
famous musician CeeLo Green ( The Voice ) to endorse the eDiets personalized
weight loss plans.

Green will receive an initial fee and warrants to purchase shares of ASTV.
 The license agreement is for two years, meaning CeeLo is incentivized to
promote the product as much as possible during the time frame.

Make no mistake; this is a huge deal for both ASTV and eDiet.  The new,
combined company has the potential to produce explosive results.  Just look at
Nutrisystem and its $400 million in revenue.  Or, consider Weight Watcher's
$1.8 billion in revenue to get an idea of how huge the potential market is for
weight loss products.

Moreover, ASTV has quite a bit more to offer in terms of products.  After all,
a company like HSN has over $3 billion in sales.  Clearly, there's a huge
market for direct-marketed products and services.

ASTV's merger with eDiet is a great fit for both companies and could very well
result in a breakthrough.  Even better, it could be just the tip of the
iceberg for what's possible down the road.

About EmergingGrowth.com

By offering 100% original and unmatched content by the best financial
reporters, writers and bloggers in the business, EmergingGrowth.com is
emerging as a leading digital financial media portal. Its services provide
users, subscribers and advertisers with a variety of content and tools through
a range of online, social media, mobile and other mobile outlets.

Since its inception, EmergingGrowth.com has distinguished itself from other
financial media companies with its sly approach to reading between the lines
in order to locate that needle in the haystack.  Sign up today to see what
EmergingGrowth.com has to offer.

NEW:  Feature your company on EmergingGrowth.com.  Find out how by filling out
our form at
http://emerginggrowth.com/recommend-a-company-to-feature-on-emerging-growth

Disclosure

All information contained herein as well as on the EmergingGrowth.com website
is obtained from sources believed to be reliable but not guaranteed to be
accurate or all-inclusive. All material is for informational purposes only, is
only the opinion of EmergingGrowth.com and should not be construed as an offer
or solicitation to buy or sell securities. From time to time,
EmergingGrowth.com receives compensation by the companies profiled in its
emails, press releases or on its website. If any compensation is received it
appears fully detailed in a " special disclosure " on our website as well as
on any pages or emails where that company is located.  Please check the "
Special Disclosure " link ( http://www.emerginggrowth.com/special-disclosure )
and consult an investment professional before investing in anything viewed
within.  When EmergingGrowth.com receives shares for compensation it intends
to sell those shares.  In addition, Please make sure you read and understand
the Terms of Use , Privacy Policy and the Disclosure posted on the
EmergingGrowth.com website. Always remember that investing in securities such
as the ones listed within are for high-risk tolerant individuals only and not
the general public. Whether you are an experienced investor or not, you should
always consult with a stockbroker, financial advisor, or similar before
purchasing or selling any securities viewed on any emails sent from
EmergingGrowth.com or its website.

Join our Linked in Group Like us on Facebook

Contact: Contact: EmergingGrowth.com, info@EmergingGrowth.com, +1-305-323-5687
Sponsored Links
Advertisement
Advertisements
Sponsored Links
Advertisement