Clear Channel Outdoor's New ClearVision Airport TV Network Goes Live in Time
for Travelers in New Orleans for The Big Game
Louis Armstrong New Orleans International Airport Offers Entertainment, News
and Sports Programming from More Than 140 Content Partners as Part of its
Modernization Program, Just In Time for the Football Championship
ALLENTOWN, Pa., Jan. 15, 2013
ALLENTOWN, Pa., Jan. 15, 2013 /PRNewswire/ --Clear Channel Airports(CCA), a
division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and the world's
leading marketer of airport advertising, today announced that travelers
heading to Louis Armstrong New Orleans International Airport for this
year'sFootball Championshipwill be among the first to experience the new
ClearVision airport television network. Featuring national and local news,
music and sports from more than 140 content partners, ClearVision is a dynamic
and new entertainment network that enhances travelers' airport experience. The
installation of ClearVision is part of Louis Armstrong International Airport's
$356 million modernization program.
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"New Orleans is one of the greatest tourist, business and sports destinations
in the world. ClearVision will helpLouis Armstrong International
Airportdeliver the most enjoyable experience possible for travelers coming to
the Big Easy for the big game, and also to the millions of passengers that
visitthe airporteach year," said Clear Channel Airports' President Toby
Sturek. "In addition to makingthe visitors' experience even better,
ClearVision provides the airport and local businesses with an unprecedented
opportunity to communicate with these travelers about the city of New Orleans
and the amazing products and services available."
ClearVision programming features customized, shortened versions of popular
network shows, called "minisodes," which are ideal for entertaining the 8.5
million business and leisure air travelers who visit the airport each year.
Unlike its only in-airport television competitor, CNN Airport, ClearVision
offers an entertaining mix of programming through its growing network of
well-known content partners, such as:
oAccess Hollywood, Bravo, CelebTV, C-Net, Cooking Channel, E!, DIY,
Game Show Network, HGTV, Style Network, Travel Channel, Funimation
oNational and local news sources
oABC, Associated Press, CBS, Dow Jones, Freshwire, FOX Business News,
NBC, WSJ, Weather Channel
oBlastro Networks, Billboard magazine, FILTER magazine, VH1, Universal
Music Group, Columbia Records, Disney Records
oGolf Channel, Indycar, LPGA, MLB, NAUTICAL CHANNEL, NBC Sports, PGA
Tour, Universal Sports
"Consumers' growing desire for fast, compact video information and
entertainment is particularly keen at airports; ClearVision's 'minisodes'
directly address this opportunity,"added Sturek. "ClearVision now gives
travelers a new and more varied video entertainment option while waiting in
the airport. Its launch represents a huge step in delivering the information
and entertainment that travelers constantly want while also providing
advertisers a dynamic platform for reaching engaged audiences."
In addition to entertaining travelers, ClearVision offers both national and
local businesses with a unique advertising medium for promoting products and
services to the most valuable consumers – frequent travelers. On the local
side, ClearVision is ideal for airports of cities seeking to promote hometown
businesses and tourism in order to lift sales tax revenue and encourage repeat
visits. Additionally, ClearVision gives airports the capability to
incorporate customized messages within the programmed content, helping them to
better connect with visitors and enhance their experience. The New Orleans
airport has utilized the custom messaging feature to add a welcome message
from Mayor Mitch Landrieu.
"While other Airports may pay for this type of service, the arrangement that
our team has negotiated with Clear Channel to air ClearVision at MSY will cost
us nothing. In fact, it actually will increase our non-airline revenues which
should help decrease airline costs thus enabling airlines to bring more seats
to New Orleans," said Iftikhar Ahmad, Armstrong International Airport Director
ClearVision was created through a partnership between Clear Channel Airports
and connectiVISION Digital Networks, a leading digital media company.
Together, these companies are building momentum among U.S. airports and
transforming in-airport advertising.
"ClearVision helps airports bring more modern entertainment to travelers by
offering engaging and entertaining programming that people know and
want,"saidDavid Tetreault, chief operating officer at
ClearVision/connectiVISION TV Networks."We are excited to launch ClearVision
with Louis Armstrong International Airport just in time for the biggest
advertising event of the year. I can think of no better way to debut the
service and bring attention to this valuable new platform for advertisers. We
look forward to working with our content partners and airports around the
country to enhance the in-airport experience for passengers while also
creating new business."
"My enthusiasm for the potential of the new ClearVision TV Network is strongly
supported in the interest we've seen among airports and the shear size of our
initial daily, weekly, monthly and annual audience," said Henry Mauriss, CEO
of ClearVision/connectiVISION TV Networks. "We will soon be announcing a
second ClearVision installation at another international airport and with just
two important airports initially, we will kick off this venture with more than
50,000 daily passengers, 1.5 million monthly passengers, and 18 million annual
passengers, which translates to more than 60 million annual impressions.The
prestige and heft of our highly affluent audience points to a compelling
advertising platform as ClearVision scales in 2013."
About connectiVISION Digital Networks
connectiVISION is a revolutionary digital media company that is transforming
the digital media landscape with one of the most dynamic away from home
television networks ever launched. The company's television content strategy
provides Fortune 500 brands and advertisers with optimal engagement and
consumer interaction. Visitwww.connectivision.comto learn more.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel
Airports is the premier innovator of contemporary display concepts. The
Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of
the world's largest outdoor advertising companies, currently operates more
than 275 airport programs across the globe and has a presence in 32 of the top
50 U.S. markets with major airports. More information can be found on Clear
Channel Airports and Clear Channel Outdoor by visiting
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) one of the world's largest
outdoor advertising companies, reaches approximately 141 million people in the
United States and approximately 374 million internationally, with more than
750,000 displays in over 40 countries across five continents, including 48 of
the 50 largest markets in the United States. Clear Channel Outdoor Holdings
offers many types of displays across its global platform to meet the
advertising needs of its customers. This includes a growing digital platform
that now offers over 1000 digital displays across 37 U.S. markets. Clear
Channel International operates in 30 countries across Asia, Australia and
Europe in a wide variety of formats.
Certain statements in this release constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995.Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results performance
or achievements of the Company to be materially different from any future
results, performance or achievements expressed or implied by such
Clear Channel Outdoor
SOURCE Clear Channel Outdoor
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