DDB Selected As Reebok's Worldwide Agency Of Record
Brands reunite to inspire consumers and deliver empowering fitness message
Reebok expands DDB's global advertising responsibilities
NEW YORK, Jan. 15, 2013
NEW YORK, Jan. 15, 2013 /PRNewswire/ -- Reebok International announced it has
selected DDB Worldwide as its global agency of record. Led by DDB New York,
the agency will be responsible for Reebok's digital, social and advertising
campaigns. Media will continue to be handled by Carat.
"Our partnership with Reebok started in 2009 and we're thrilled to work
together again," said Amir Kassaei, Chief Creative Officer of DDB Worldwide.
"We have an opportunity to redefine the fitness category and we're ready to
create conversations that move the brand forward."
"We're excited to bring DDB back as our lead creative agency," said Yan
Martin, Head of Global Brand Marketing for Reebok. "Amir and his team
understand the mission of theReebok brand. We look forward to collaborating
with DDB to deliver our unique territory, powerful message and focused
dedication to fitness to consumers around the world."
The new relationship will commence with the development of work for 2014.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual
footwear, apparel and equipment. An American-inspired global brand, Reebok is
a pioneer in the sporting goods industry with a rich and storied heritage in
running, training and fitness. A subsidiary of the adidas Group, Reebok
operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey
and the Sports Licensed Division. For more information, visit Reebok
atwww.reebok.com. Or, discover Reebok at the following
DDB Worldwide (www.ddb.com) is one of the world's largest and most awarded
advertising and marketing networks. In 2012, DDB was named Advertising Network
of the Year byCampaign,as well as Agency of the Year and Digital Agency of
the Year byStrategymagazine. At the prestigious 2012 Cannes International
Festival of Creativity, DDB won 82 Lions, the most ever for the network. In
addition,The Gunn Reporthas listed DDB as one of the Top 3 Global Networks
for the last 12 years. The agency's clients include Volkswagen, McDonalds,
Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more
than 200 offices in over 90 countries with its flagship office in New York,
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialty
firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and
other specialty communications services to over 5,000 clients in more than 100
For further information on Omnicom and its brands, please visit
Director of Corporate Communications and North American Public Relations
SOURCE DDB Worldwide
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