'Resorts West House of Luxury' to Host Exclusive Screenings, Hottest Events and Most Influential Brands at Sundance Film

 'Resorts West House of Luxury' to Host Exclusive Screenings, Hottest Events
            and Most Influential Brands at Sundance Film Festival

RAND Luxury to transform Resorts West's spectacular Ski Dream Home into
Sundance hotspot

PR Newswire

PARK CITY, Utah, Jan. 15, 2013

PARK CITY, Utah, Jan. 15, 2013 /PRNewswire/ --RAND Luxury, the international
event-production firm that caters to the world's finest luxury brands,
announced its plans for the much-anticipated "Resorts West House of Luxury" at
the Sundance Film Festival, January 20-21, 2013. Showcasing Resorts West's
"Ski Dream House," the two-day experience will feature an invitation-only
luxury exhibition of some of the world's most influential brands, including
Rolls-Royce Motor Cars, Hasselblad, and Sony, among others. Resorts West House
of Luxury will also host screenings and receptions for Sundance films
including He's Way More Famous Than You starring Ben Stiller, Linsanity, Toy's
House, The Crash Reel, and Running from Crazy starring Mariel Hemingway.
Selected Sundance casts and producers associated with the films are among
those anticipated to attend.

"As one of the significant cultural events on the calendar, Sundance provides
brands with unparalleled access to the world's most prominent celebrities,
consumers and media," said Bradford Rand, CEO of RAND Luxury. "The Resorts
West House of Luxury concept at the Ski Dream Home will enable our brand
partners to engage in unique and meaningful ways with VIPs and top-tier media
attending the numerous events at our venue."

The venue for Resorts West House of Luxury, the Ski Dream Home, is one of Park
City's most luxurious mansions. Owner Resorts West recently placed on the
market for $21.9 million. The two-day event will put an experiential twist on
the traditional real estate open house, allowing attendees to visualize the
lifestyle that comes with owning a slope-side chalet.The 14,000-square-foot
home sits directly on Deer Valley's Mountaineer run with ski-in/ski-out

Leading Brands Showcase State-of-the-Art Products

Guests will enjoy hors d'oeuvres by Chef David Shim for a taste of
Kristalbelli NY's contemporary Korean cuisine, along with specialty cocktails
from Kristalbelli's chic lounge Juga. Live entertainment will be provided by
Bryon Friedman, former U.S. Ski Team national champion and vocal artist. 

Guests at the Resorts West House of Luxury will have the opportunity to engage
in a variety of experiences:

  oIndulge in driving experiences with Rolls-Royce Motor Cars
  oBrowse artwork for viewing and acquisition from the world-renowned
    celebrity modern artist Domingo Zapata
  oPlay a round of virtual golf on the FullSwing™ simulator with clubs by
    Scratch Golf
  oExperience Zeal Optics' HD GPS goggles
  oTake advantage of the ski-in/ski-out with runs on hand-crafted Zai Skis,
    imported fromSwitzerland
  oScreen one of Sundance's most-buzzed-about films in the stadium-seat
    theater on Sony's HD 4K projector
  oEnjoy the debut of the new fragrance from Armani, Essenza, hosted by
    Details Magazine
  oPamper in spa treatments in the TIGI Hair Lounge
  oExperience theU.S.debut of The Lunar by Hasselblad, a mirror-less
    interchangeable-lens camera, launching in March 2013
  oTreat yourself with exclusive wine tastings from Verite Wines
  oSip on cocktails from Utah based Vixen Vodka, and the new Tequila from

Producers Host Sundance Screenings

The Resorts West House of Luxury will host screenings for several high-profile
Sundance film screenings and receptions:

January 20:

  o4:00 – 7:00 p.m.: Linsanity
    A documentary film chroniclingJeremy Lin'simprobable rise from
    substitute player to stardom last season.The movie was directed by Evan
    Leong,an Asian director/producer whose works include Finishing the Game:
    The Search for a New Bruce Lee and 1040: Christianity in the New Asia. He
    was also the former assistant to Justin Lin, who directed the blockbuster
    film The Fast and Furious: Tokyo Drift.

  o7:30 p.m. - 10:30 p.m.: He's Way More Famous Than You
    A film starringBen Stiller& Jesse Eisenberg and directed by Michael
    Urie. When once-up-and-coming indie film starlet Halley Feiffer loses her
    boyfriend, her agent and her career in one fell swoop, she finally
    realizes that something in her life has got to change... she has to become
    way more famous! Armed with a stolen script and two pitchers of sangria,
    Halley enlists the help of her brother Ryan and his boyfriend to make her
    own movie, starring herself (of course) as herself, and any A-list
    celebrity she can land along the way. From seducing the Karate Kid to
    kidnapping Hollywood's biggest name in comedy, Halley will stop at nothing
    to get her movie made even if it means hurting the only people who truly
    care about her.

January 21:

  o10 a.m. – 1:00 p.m.: Running From Crazy
    Hailed as one of the most distinguished families in American literature,
    the Hemingwayshave always exposed both their bright brilliance and their
    harrowing secrets. Starring Mariel Hemingway, directed by two-timeAcademy
    Award winner Barbara Kopple, and executive producers, Barbara Kopple,
    Erica Forstadt, Lisa Erspamer and Oprah Winfrey.

  o4:00 – 7:00 p.m.: Toy's House
    Joe Toy, on the verge of adolescence, finds himself increasingly
    frustrated by his single father, Frank's, attempts to manage his life.
    Declaring his freedom once and for all, he escapes to a clearing in the
    woodswith his best friend, Patrick, and a strange kid named Biaggio and
    announces that they are going to build a house there. Starring Nick
    Robinson, Gabriel Basso, Moises Arias, Nick Offerman, MeganMullally,
    Alison Brie, and Mary Lynn Rajskub. Directed by Jordan Vogt-Roberts.

  o7:00 – 10:00 p.m.: The Crash Reel
    This eye-popping, yet intimate story of U.S. champion snowboarderKevin
    Pearceusesyears of verite footage to expose the excitement and appeal,
    as well as the high stakes, ofparticipating in extreme-action sports.
    Training to compete against longtime rival ShaunWhiteat the 2010 Winter
    Olympics, Kevin suffered severe traumatic brain injury. The Crash Reel is
    director/producer Lucy Walker's fifth film at the Sundance Film
    Festival.Devil's Playground screened in 2002, Waste Land won the World
    Cinema DocumentaryAudience Award in 2010.

About RAND Luxury

RAND Luxury is an international event-production company that caters to the
world's finest luxury brands. Based in Manhattan, the RAND team produces "The
Luxury Review," a series of press / media showcases that feature the latest in
luxury products and services. At these invitation-only showcases, hundreds of
news media along with exclusively guests are invited to preview the latest for
the affluent lifestyle. RAND also produces "Evening of Luxury" events where it
has launched the latest motorcars from such brands as Lamborghini, Bugatti,
Rolls-Royce, Aston Martin, Bentley, Lexus and Fisker. RAND sponsors these
unveilings with complementary brands in a variety of categories including
timepieces, jewelry, champagne, yachting and private aviation. RAND Luxury has
been featured on Wall Street Journal Online, CNBC's High Net Worth, CNN, Fox,
ABC & CBS. Newspaper and magazine coverage include The New York Times, Elite
Traveler, Robb Report, Details, Departures and New York Magazine.

Helena Goldglantz
Helena Renee PR

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