Innovation pops into the snack aisle

Orville Redenbacher's introduces the Pop Up Bowl 
MISSISSAUGA, ON, Jan. 15, 2013 /CNW/ - After years of development, Orville 
Redenbacher's announces the biggest innovation in popcorn snacking since the 
invention of the microwave bag - Orville Redenbacher's new Pop Up Bowl, the 
bag that eliminates the need for a bowl. The latest introduction from the 
world's most famous popcorn expert starts with signature Orville kernels and 
pops up into a stand-alone bowl - simply peel back the top and enjoy. 
"When it comes to snacking, consumers are looking for something easy, 
delicious and convenient. Popcorn is a yummy, whole grain snack but it's not 
always the most conducive to easy sharing," says Harminder Singh, Brand 
Manager for Orville Redenbacher's Canada. "With the launch of the Pop Up Bowl, 
grabbing a snack and sharing it with family and friends is a breeze." 
The iconic popcorn brand's list of Pop Up Bowl flavours will include: 
○ Buttery       ○ Light Buttery
○ Smart Pop!    ○ Select White
○ Extra Buttery 
The brand plans to transition all varieties of regular-size (three, six and 
ten count pack), microwave popcorn bags to the Pop Up Bowl, starting with 
top-selling flavours. Buttery and Smart Pop! flavours are now available at 
grocery stores nationwide. Additional flavours will become available early in 
2013. Orville Redenbacher's Pop Up Bowl popcorn is packed with flavour and 
perfect for serving - easy to use, easy to share and with no need to transfer 
to a bowl, even easier to clean up. 
Creating the bag that is a bowl 
Since its inception more than 25 years ago, microwave popcorn has been 
consumed in essentially the same packaging that people buy, and enjoy, today. 
The Pop Up Bowl was developed and designed in response to both inspiration and 
observation. With traditional microwave popcorn, consumers would pour popped 
corn from bags into bowls to eat, creating more dishes to wash. Those who were 
eating popcorn directly from the bag would complain about it easily tipping 
over and leaving a greasy residue from the side of the bag on their hands.(i) 
Developers at ConAgra Foods in the U.S., helped create the "bowl bag" design 
as an alternative to existing popcorn bags. Simply put, creating a 
"ready-to-eat from the bag" design meant incorporating a wider-mouth and 
sturdy sides. Adding the see-through top and bottom finished the concept and 
resulted in today's Pop Up Bowl. 
The Orville brand has a history of innovation, beginning with Orville 
Redenbacher himself. Orville was born on a farm in Indiana in 1907. His love 
of popcorn started early as he grew and sold popcorn in the 1920's while he 
was in grade school. After studying agriculture at Purdue University in the 
1930's and teaching high school, he devoted himself to making the perfect 
The Redenbacher-Bowman (his partner at the time) variety of popcorn expands to 
about forty times its volume, making it lighter and fluffier. It also leaves 
fewer unpopped kernels, which Redenbacher called "the shy ones." 
For a full, interactive Orville Redenbacher's timeline visit 
About ConAgra Foods Canada, Inc 
ConAgra Foods Canada, based in Mississauga, Ontario, is a division of ConAgra 
Foods Inc. (NYSE: CAG), based in Omaha, Nebraska. ConAgra Foods is one of 
North America's largest packaged-food companies, serving consumer grocery 
retailers, as well as restaurants and other foodservice establishments. 
Popular ConAgra Foods consumer brands include: Orville Redenbacher's™, 
Healthy Choice™, VH™, Chef Boyardee™, VH Steamers™, Hunt's™, Snack 
Pack™, PAM™, POGO™, Reddi-Wip™ and many others. For more 
information, please visit us at 
(i) Communispace Omnibus among Wal-Mart shoppers who eat popcorn, 11/06 
Lisa Perruzza on behalf of ConAgra Foods Canada Ketchum Public Relations 
Canada or 416.355.7432 
Video with caption: "Video: Innovation pops into the snack aisle: Orville 
Redenbacher's introduces the Pop Up Bowl". Video available at:
Image with caption: "Orville Redenbacher's Pop Up Bowl, Buttery Flavour (CNW 
Group/ConAgra Foods, Inc.)". Image available at: 
Image with caption: "Orville Redenbacher's Pop Up Bowl, Smart Pop! Flavour 
(CNW Group/ConAgra Foods, Inc.)". Image available at: 
SOURCE: ConAgra Foods, Inc. 
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-0- Jan/15/2013 14:00 GMT
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