Orville Redenbacher's introduces the Pop Up Bowl
MISSISSAUGA, ON, Jan. 15, 2013 /CNW/ - After years of development, Orville
Redenbacher's announces the biggest innovation in popcorn snacking since the
invention of the microwave bag - Orville Redenbacher's new Pop Up Bowl, the
bag that eliminates the need for a bowl. The latest introduction from the
world's most famous popcorn expert starts with signature Orville kernels and
pops up into a stand-alone bowl - simply peel back the top and enjoy.
"When it comes to snacking, consumers are looking for something easy,
delicious and convenient. Popcorn is a yummy, whole grain snack but it's not
always the most conducive to easy sharing," says Harminder Singh, Brand
Manager for Orville Redenbacher's Canada. "With the launch of the Pop Up Bowl,
grabbing a snack and sharing it with family and friends is a breeze."
The iconic popcorn brand's list of Pop Up Bowl flavours will include:
○ Buttery ○ Light Buttery
○ Smart Pop! ○ Select White
○ Extra Buttery
The brand plans to transition all varieties of regular-size (three, six and
ten count pack), microwave popcorn bags to the Pop Up Bowl, starting with
top-selling flavours. Buttery and Smart Pop! flavours are now available at
grocery stores nationwide. Additional flavours will become available early in
2013. Orville Redenbacher's Pop Up Bowl popcorn is packed with flavour and
perfect for serving - easy to use, easy to share and with no need to transfer
to a bowl, even easier to clean up.
Creating the bag that is a bowl
Since its inception more than 25 years ago, microwave popcorn has been
consumed in essentially the same packaging that people buy, and enjoy, today.
The Pop Up Bowl was developed and designed in response to both inspiration and
observation. With traditional microwave popcorn, consumers would pour popped
corn from bags into bowls to eat, creating more dishes to wash. Those who were
eating popcorn directly from the bag would complain about it easily tipping
over and leaving a greasy residue from the side of the bag on their hands.(i)
Developers at ConAgra Foods in the U.S., helped create the "bowl bag" design
as an alternative to existing popcorn bags. Simply put, creating a
"ready-to-eat from the bag" design meant incorporating a wider-mouth and
sturdy sides. Adding the see-through top and bottom finished the concept and
resulted in today's Pop Up Bowl.
The Orville brand has a history of innovation, beginning with Orville
Redenbacher himself. Orville was born on a farm in Indiana in 1907. His love
of popcorn started early as he grew and sold popcorn in the 1920's while he
was in grade school. After studying agriculture at Purdue University in the
1930's and teaching high school, he devoted himself to making the perfect
The Redenbacher-Bowman (his partner at the time) variety of popcorn expands to
about forty times its volume, making it lighter and fluffier. It also leaves
fewer unpopped kernels, which Redenbacher called "the shy ones."
For a full, interactive Orville Redenbacher's timeline visit
About ConAgra Foods Canada, Inc
ConAgra Foods Canada, based in Mississauga, Ontario, is a division of ConAgra
Foods Inc. (NYSE: CAG), based in Omaha, Nebraska. ConAgra Foods is one of
North America's largest packaged-food companies, serving consumer grocery
retailers, as well as restaurants and other foodservice establishments.
Popular ConAgra Foods consumer brands include: Orville Redenbacher's™,
Healthy Choice™, VH™, Chef Boyardee™, VH Steamers™, Hunt's™, Snack
Pack™, PAM™, POGO™, Reddi-Wip™ and many others. For more
information, please visit us at www.conagrafoods.ca.
(i) Communispace Omnibus among Wal-Mart shoppers who eat popcorn, 11/06
Lisa Perruzza on behalf of ConAgra Foods Canada Ketchum Public Relations
Canada email@example.com or 416.355.7432
Video with caption: "Video: Innovation pops into the snack aisle: Orville
Redenbacher's introduces the Pop Up Bowl". Video available at:
Image with caption: "Orville Redenbacher's Pop Up Bowl, Buttery Flavour (CNW
Group/ConAgra Foods, Inc.)". Image available at:
Image with caption: "Orville Redenbacher's Pop Up Bowl, Smart Pop! Flavour
(CNW Group/ConAgra Foods, Inc.)". Image available at:
SOURCE: ConAgra Foods, Inc.
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