Guggenheim Partners Launches Guggenheim Digital Media; Appoints Ross Levinsohn Chief Executive Officer

  Guggenheim Partners Launches Guggenheim Digital Media; Appoints Ross
  Levinsohn Chief Executive Officer

      New Company to Expand the Firm’s Media and Entertainment Presence

Business Wire

NEW YORK & LOS ANGELES -- January 15, 2013

Guggenheim Partners (“Guggenheim”), a global diversified financial services
firm, today announced that it has formed Guggenheim Digital Media (“GDM”) and
named Ross Levinsohn Chief Executive Officer. As a part of its investment in
GDM, Guggenheim anticipates allocating significant capital to acquire and
invest in new media companies and properties that will meaningfully expand its
current portfolio.

Guggenheim Digital Media will also oversee and operate the existing Prometheus
Global Media assets that Guggenheim controls, including the iconic brands of
Billboard, Adweek, and The Hollywood Reporter. GDM will continue to invest in
both the print and digital versions of these properties, developing
cutting-edge and industry-leading products.It will continue to manage The
Film Expo Group and CLIO Awards, and partner with additional Guggenheim assets
to further develop their digital media strategies, including Dick Clark

“GDM will play an integral role in developing our iconic portfolio of existing
media and entertainment assets, as well as identifying new, groundbreaking
investments and partnerships in the music, media, technology, and digital
entertainment spaces,” said Todd Boehly, President of Guggenheim Partners.
“Ross’s deep industry expertise and impressive track record of executing
digital media strategies make him the ideal person to spearhead this new

“I am excited to be part of the dynamic Guggenheim family of companies,”
commented Ross Levinsohn. “GDM has a powerful and competitive portfolio of
iconic media assets today, and I look forward to identifying new opportunities
for growth as the media and technology industries continue to rapidly evolve.”

Prior to joining Guggenheim, Mr. Levinsohn served as interim Chief Executive
Officer for Yahoo!. Previously, he served as EVP and Head of Global Media for
Yahoo!, where he was responsible for all aspects of Yahoo!'s digital media
business, including the vision, strategy, product, partnerships, engineering,
and content creation for its marquee properties and content experiences
globally. He joined Yahoo! in 2010 as EVP, Americas, overseeing its largest
regional business.

In addition, Guggenheim announced that it has acquired the remaining stake in
Prometheus Global Media from Pluribus Capital, which was founded by Jimmy
Finkelstein, who previously served as Chairman of Prometheus Global Media.

“We have enjoyed a successful and profitable investment with Prometheus, and
Guggenheim now has a dynamic runway for continued success, especially in light
of their recent acquisitions in the media industry,” said Mr. Finkelstein.

Mr. Boehly continued, “The partnership between Guggenheim and Pluribus has
produced dynamic and growing brands. We credit Jimmy for his leadership and
wish him the best of luck in his future ventures.”

Notes to Editors:

(1) Ross Levinsohn spent more than six years at News Corporation, serving as
the President of News Corporation’s Fox Interactive Media, where he was
responsible for the day-to-day operations, strategy, and acquisitions that
helped transform the Company into a leader in digital media.He also ran Fox
Sports Interactive Media and served as Senior Vice President, News Digital
Media before being named President. He also held senior management positions
with AltaVista, an early pioneer and leader in search, CBS Sportsline, where
he oversaw all content and development for the top-rated sports site, and HBO,
where he launched and oversaw a unit developing new programming and revenue
streams.Mr. Levinsohn was also the Co-Founder and Managing Director of Fuse
Capital, an investment and strategic equity management firm focused on
investing in and building digital media and communications companies. Mr.
Levinsohn sits on the board of the Tribune Company, Zefr, Inc., and social
travel site Minitime, as well as the Bogart Pediatric Cancer Research Program,
and previously served on the boards of Freedom Communication and Napster.He
holds a Bachelor’s degree from American University.

(2) Since being acquired by Prometheus Global Media, iconic publications such
as Billboard and The Hollywood Reporter have undergone major digital
expansions. The award-winning The Hollywood Reporter has become dominant in
Hollywood, and both it and Adweek have undergone major re-designs. In
addition, Billboard introduced the Billboard Awards and continues to expand
its footprint around the world. The CLIO Awards has reinforced its role as the
most prestigious advertising award, expanding with the debut of CLIO
Healthcare and the addition of key new awards categories, and the Film Expo
Group, which produces the leading events in the film industry, continues to

About Guggenheim Partners

Guggenheim Partners is a privately held global financial services firm with
more than $160 billion in assets under management.The firm provides asset
management, investment banking and capital markets services, insurance,
institutional finance, and investment advisory solutions to institutions,
governments and agencies, corporations, investment advisors, family offices,
and individuals. Guggenheim Partners is headquartered in New York and Chicago
and serves clients around the world from more than 25 offices in eight
countries.For more information about Guggenheim Partners, visit


Guggenheim Partners, LLC
Torie von Alt, 212-378-6216
Sard Verbinnen & Co
Charles Sipkins, 310-201-2040
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