Aeropostale, Inc. And DoSomething.org Pair Up To Collect Jeans For 6th Annual
"Teens for Jeans" Campaign
Teen Retailer and Organization Drive Campaign to Collect 1 Million Pairs of
Jeans To Help Fight Teen Homelessness
NEW YORK, Jan. 15, 2013
NEW YORK, Jan. 15, 2013 /PRNewswire/ --Aeropostale, Inc. (NYSE: ARO), a
mall-based specialty retailer of casual apparel for young women and men, and
DoSomething.org, the largest U.S. organization for teens and social change,
today announced the launch of their sixth annual "Teens for Jeans" campaign,
which encourages teens to donate their denim. One in three homeless people in
the U.S. is under the age of 18 and the number one item that young people
request when they visit a homeless shelter is a pair of jeans.
Today through February 10^th everyone can participate by bringing gently worn
jeans, any size and brand, to Aeropostale or P.S. from Aeropostale stores in
the U.S., Canada and Puerto Rico. All donations will be distributed to local
youth community shelters. As a thank you, for each pair donated, Aeropostale
will give an additional 25% off a new pair of jeans, though no purchase is
necessary. To jump-start donations, Aeropostale is donating over 10,000 brand
new pairs of jeans for the campaign.
"Aeropostale is committed to raising awareness about youth homelessness and we
are excited to launch the sixth year of Teens for Jeans," says Scott Birnbaum,
Senior Vice President of Marketing and Ecommerce at Aeropostale. "Last year we
collected over 1 million pairs, enough to outfit approximately two thirds of
all homeless teens. The campaign continues to build momentum and our sixth
year is poised to be even bigger."
"In five years, DoSomething.org and Aeropostale have collected and donated
over 2.5 million jeans," says Nancy Lublin, CEO and Chief Old Person at
DoSomething.org. "We are proud to partner with such a great brand to drive a
program that changes so many lives each year!"
The campaign's sixth year launched with a Public Service Announcement from
spokesperson Chloe Grace Moretz and a kick-off party in Los Angeles, CA. The
actress will reprise her role in Kick-Ass 2, set to release this June, and
later this year will star in the MGM remake of Carrie alongside Julianne
"I am excited to be involved in such an important campaign," said Moretz.
"Donating even one pair of jeans is an easy way to boost a homeless teen's
confidence. With every pair, you will make difference in someone's life."
Other celebrities supporting this year's program include Bella Throne, Corbin
Bleu, and Boo Boo Stewart. In years past, Teens for Jeans has been supported
by awesome celebrities including Kristen Bell, Rachel Bilson, Hayden
Christensen, Chace Crawford, Julianne Hough, Demi Lovato, Justin Long, Matt
Lanter and Jessica Lowndes.
In addition to store drop-offs, Aeropostale and DoSomething.org are
encouraging schools to take action by running collection drives. The school
that collects the most jeans will win a grand prize of $10,000, and
Aeropostale school spirit sweatshirts for the whole school.
For more information, please visit www.teensforjeans.com or text 'Jeans' to
38383. To view the PSA, please visit http://dsorg.us/tfjpsa2013 and
About Aeropostale, Inc.
Aeropostale®, Inc. is a primarily mall-based, specialty retailer of casual
apparel and accessories, principally targeting 14 to 17 year-old young women
and men through its Aeropostale® stores and 4 to 12 year-old kids through its
P.S. from Aeropostale® stores. The Company provides customers with a focused
selection of high quality fashion and fashion basics at compelling values in
an innovative and exciting store environment. Aeropostale® maintains control
over its proprietary brands by designing, sourcing, marketing and selling all
of its own merchandise. Aeropostale® products can only be purchased in
Aeropostale® stores and online at www.aeropostale.com. P.S. from Aeropostale®
products can be purchased in P.S. from Aeropostale® stores and online at
www.ps4u.com and www.aeropostale.com. The Company currently operates 917
Aeropostale® stores in 50 states and Puerto Rico, 78 Aeropostale stores in
Canada and 100 P.S. from Aeropostale® stores in 20 states. In addition,
pursuant to various licensing agreements, our licensees currently operate 28
Aeropostale® and P.S. from Aeropostale® stores in the Middle East, Asia and
Europe. On November 13, 2012, Aeropostale, Inc. acquired substantially all of
the assets of online women's fashion footwear and apparel retailer GoJane.com,
Inc. Based in Ontario, California, GoJane focuses primarily on fashion
footwear, with a select offering of contemporary apparel and other
We love teens. They are creative, active, wired... and frustrated that our
world is so messed up. DoSomething.org harnesses that awesome energy and
unleashes it on causes teens care about. Almost every week, we launch a new
national campaign. The call to action is always something that has a real
impact and doesn't require money, an adult, or a car. With a goal of 5 million
active members by 2015, DoSomething.org is one of the largest organizations in
the US for teens and social change. Join us at www.DoSomething.org.
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REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS"
CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES,
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Contact: Kenneth Ohashi, Vice President, Investor & Media Relations,
+1-646-452-1876, email@example.com; Media Contact (Aeropostale, Inc.):
Christina Stejskal, dkc, +1-212-981-5135, firstname.lastname@example.org;
Media Contact (DoSomething.org): Lauren Kelcher Stevenson, Sunshine Sachs,
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