DIRECTV Celebrity Beach Bowlers to Laissez Les Bon Temps Roulez!

  DIRECTV Celebrity Beach Bowlers to Laissez Les Bon Temps Roulez!

   DIRECTV’s Seventh Annual Celebrity Beach Bowl Features Celebrities, Star
     Athletes and a Performance by International Superstar Pitbull in the
                    Must-Attend Event of SuperBowl Weekend

Business Wire

EL SEGUNDO, Calif. -- January 15, 2013

A rich gumbo of A-list celebrities and star athletes will gather together in
New Orleans, home of Super Bowl XLVII, to compete in the Seventh Annual
DIRECTV Celebrity Beach Bowl on Saturday, Feb. 2. The game play will take
place in DTV SuperFan Stadium (at Blaine Kern’s Mardi Gras World) on the
world’s largest indoor beach comprised of more than a million pounds of
freshly poured sand.

The DIRECTV Celebrity Beach Bowl, which is free and open to the public, has
become the must-attend event of Super Bowl weekend attracting thousands of
spectators who flock to the event every year to witness Hollywood’s biggest
stars compete against former NFL greats in a wild flag football game where
anything can happen.

For those watching at home, the pre-game show, game and post-game musical
performance will begin airing live at Noon CST on DIRECTV’s Audience Network,
NBC Sports Network, all of DIRECTV’s Regional Sports Networks (Root Sports
Northwest, Rocky Mountain and Pittsburgh) as well as internationally on
DIRECTV’s Pan Americana and DIRECTV Puerto Rico outlets.

Celebrities and athletes scheduled to take part in the game include rapper
Snoop Dogg (aka Snoop Lion), Chace Crawford (Gossip Girl), Josh Hutcherson
(The Hunger Games), Nina Dobrev (Vampire Diaries), Maria Menounos (host of
EXTRA and New York Times bestselling author of "The EveryGirls Guide to
Life"), Scott Porter (Hart of Dixie), Sports Illustrated Swimsuit models
Chrissy Teigen and Hannah Davis, Kevin Frazier (omg! Insider anchor), Rocsi
Diaz (Entertainment Tonight), Ian Somerholder (Vampire Diaries), actress,
author and talk-show host Jenny McCarthy, Matt Bomer (White Collar), Jesse
Williams (Grey’s Anatomy), comedian Artie Lange (The Artie Lange Show), NFL
Hall of Famers Deion Sanders and Warren Moon, former NY Giants Jesse Palmer
and Amani Toomer, Heisman Trophy-winner and NFL great Eddie George with more
to be announced in the coming weeks.

The fun begins at Noon CST when Dan Patrick and former New York Giant Michael
Strahan host the pre-game show, presented by SHOWTIME®. Then, at 1 p.m. CST,
celebrities and athletes will take to the field. The matchup, which is played
over four 10-minute quarters, will be called by Patrick and Daryl “Moose”
Johnston, entertainment reporter Erin Andrews and sideline reporter Tony
Siragusa. Immediately following the game and trophy presentation, fans will
fill the beach for a concert by international superstar Pitbull.

DIRECTV’s day-long festivities begin at 9 a.m. with a “Tailgate” event in
Blaine Kern’s Mardi Gras World Studios and along Mardi Gras Plaza. Fans will
enjoy a number of interactive experiences, including a live concert at the
Great American Country Stage by country music recording artist Chris Young,
event sponsors activities, games, the DIRECTV/ESPN Social Media Lounge,and
much more. Admission to the tailgate is free, but access to DTV SuperFan
Stadium is strictly on a first-come basis (stadium doors open at 11:45 a.m.
CST).

During the event, Reebok will outfit players, coaches and team captains with
official performance apparel, footwear and accessories and Lexus will provide
cars for athletes and celebrities playing in the game. Additional sponsors
MillerCoors, ESPN, Starz Entertainment, The Weather Channel, Exede Internet
Service provided by ViaSat, SNICKERS and Scripps Networks Interactive will
also be on hand for all the festivities.

For more information, please visit: www.directv.com/beachbowl. To join the
conversation and get updates use #BeachBowl.

About DIRECTV:

DIRECTV (NASDAQ:DTV) is one of the world’s leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than34 million customers in the U.S. and
Latin America. In the U.S., DIRECTV offers its 19.9 million customers access
to more than 185 HD channels and Dolby-Digital® 5.1 theater-quality sound,
access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award
winning technology and higher customer satisfaction than the Exleading cable
companies for 11 years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela,
Colombia, and other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled digital
television experience to more than 14.5 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks (Northwest,
Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please
visitwww.directv.com.

Contact:

DIRECTV, Inc.
Cara Brugnoli, (212) 205-0887
cmbrugnoli@directv.com
or
PMK-BNC
Joanna Cichocki, (310) 854-4773
joanna.cichocki@pmkbnc.com