TripAdvisor and Citysearch To Adopt Locu as Provider of Real-Time Local Data

  TripAdvisor and Citysearch To Adopt Locu as Provider of Real-Time Local Data

  TripAdvisor, the world’s largest travel site, and Citysearch, the leading
online local guide, choose Locu to deliver up-to-date local business listings
                data, such as restaurant menus, to their users

Business Wire

SAN FRANCISCO -- January 15, 2013

Locu, maker of the popular menu dashboard for local merchants, today announces
partnerships with TripAdvisor, the world’s largest travel site with more than
60 million unique monthly visitors, and Citysearch, the leading online local
guide that enables consumers to stay connected with access to neighborhood
restaurants, bars, shopping, beauty and professional services.  These
partnerships are being rolled out in the coming weeks, each adding significant
consumer exposure for Locu merchants.

Two months ago, Locu announced and launched a partnership with OpenTable and,
according to CEO Rene Reinsberg, has seen “hundreds of publishers, developers
and companies tap into its real-time repository of local business information”
since the official API launch last September.

“As the world’s largest travel site, TripAdvisor provides its users with the
most up-to-date restaurant information, and we are excited to partner with
Locu on this mission,” says Ravi Mehta, TripAdvisor’s senior director of
consumer product. “Our users will be able to browse full menus, daily changing
specials, and wine lists for their favorite local restaurants.”

“Citysearch is focused on providing valuable local business content to our
consumers and adding real-time menus on thousands of restaurants nationwide
will help users select the best restaurant to satisfy their cravings,” said
Harpreet Ahluwalia, Senior Director of Product, Citysearch. “We are excited to
partner with Locu to ensure our content is fresh and updated on a timely
basis.”

Distribution via its extensive network of partner sites and applications is
only one component of Locu’s offering to local merchants. Locu provides design
tools and customizable templates to create beautiful menus for restaurant
websites, mobile sites, Facebook pages and even for printing. The intuitive
interface has been designed so that no technical skills are required and after
the one-time setup, all menu updates appear instantaneously everywhere and are
promoted and distributed via Locu’s API to partners.

Research shows that menus are a defining factor in customer decision-making.
“Menus are currency for our customers; getting them in front of their patrons
is critical,” says Rene Reinsberg, CEO at Locu. As expectations of web and
mobile continue to grow, small businesses struggle to find the time and
resources necessary to keep up. “These partnerships make it simple to go from
dish to distribution. In addition to our existing services, Locu customers now
have a complete, easy-to-use menu publishing tool and the ability to move to
real-time menu updates, syncing online and offline.”

Locu’s basic service is free to restaurants, with additional features,
services and support available for a low monthly subscription. More than
10,000 local merchants have signed up for the service in the last three
months.

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 60 million unique monthly
visitors*, and over 75 million reviews and opinions. The sites operate in 30
countries worldwide, including China under daodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands, and together the sites attract more than 74 million
unique monthly visitors**. TripAdvisor, Inc.'s travel media brands include
www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com,
www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.tingo.com,
www.travel-library.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries,
Worldwide, July 2012

© 2013 TripAdvisor, Inc. All rights reserved.

About Citysearch

Citysearch is the leading online local guide that enables consumers to stay
connected with access to neighborhood restaurants, bars, shopping, beauty and
professional services across every zipcode in the US. When you are on the
road, Citysearch offers mobile applications for iPhone, iPad, BlackBerry,
Android and Palm. Citysearch is a property of CityGrid Media, the online media
company that connects web and mobile publishers with local advertising
organizations by linking them through CityGrid, its local content and
advertising network. CityGrid Media is an operating business of IAC. For more
information, visit www.citysearch.com.

About Locu

Locu's vision is to better connect local merchants with consumers. Locu
reduces the cost and headache of menu and price list updates and helps local
merchants build business by staying connected to current and prospective
customers. Locu's API gives developers access to the world's largest
real-time, structured repository of local business offerings data. The data
comes directly from merchants using Locu’s dashboard at Locu.com and Locu's
patent-pending technology platform that digitizes and structures real-world
content. Locu was started by MIT graduates and is backed by General Catalyst
Capital Partners, Lowercase, Lightbank, SV Angel and angel investors. Locu has
offices in San Francisco, CA and Cambridge, MA.

Contact:

SS|PR for Locu
Tony Keller, 312-750-0858
Senior Vice President
 
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